How WooCommerce Trends Will Shape the Ecommerce Industry in 2018?

Woocommerce Development

WooCommerce takes up the majority of the market share when it comes to WordPress plugins for eCommerce. Data reveals that more than 78 percent of WordPress sites are using WooCommerce for creating their web shops. Prior to investing in WooCommerce custom development, know about the trends that you would be seeing in 2018:

Enriched product pages

This year we saw more of video content including virtual reality and 360-degree visual content becoming very effective in web design. Advancement in technology and faster internet speed made it possible for web design specialists to integrate this type of content in today’s websites.

This indeed is great for eCommerce! Your product pages can be enriched with video content in order to show your product in action.

WooCommerce now allows you to add a dynamic 360-degree rotation to your product images through 360-degree image feature. With virtual reality (VR) and augmented reality (AR) gaining momentum in eCommerce realm you can expect to see more of AR and VR features added to WooCommerce in 2018.

Enhanced mobile shopping experience

With the number of mobile users exploding exponentially in the recent past, mobile transactions will rise still more in 2018. This means that the eCommerce websites must be responsive to be functional and appealing on any device.

Loading time is critical to customer experience, especially on mobile devices. WordPress, taking into account the mobile shopping trend, has come out with many mobile-friendly WooCommerce themes such as:

  • Flatsome One of the bestsellers among WooCommerce themes, allows you to use the drag-and-drop builder to create an attractive, responsive e-store that works seamlessly on mobile devices.

  • Woostroid – It is a fast-loading WooCommerce theme that is highly popular among eCommerce owners who want to create an ideal mobile-friendly shopping experience for their customers.

  • KALLYAS – You can easily create a responsive online store using this theme.

Conversational interfaces for customer service

Artificial intelligence and machine learning are redefining customer service. Now, you can provide customer service 24/7 effortlessly with the help of chatbots. And with machine learning, chatbots are getting even smarter as they are learning more about customers.

The great thing is that many chatbot plugins are available in WooCommerce to keep you ahead of the competition. Few popular ones are as follows:

  • Omise This extension enables you to connect Facebook Messenger to your online store.

  • WooWBot This is a chatbot shop assistant which is standalone and doesn’t need any third party service integrations.

  • Facebook Messenger for WooCommerce – Facebook Messenger is undoubtedly leading the game when it comes to chatbots. You can easily integrate it into your WooCommerce store using BotMaker.

Personalized customer experience

Along with providing personalized customer service, artificial intelligence can also help you provide better-personalized shopping experiences.

If you know your customers’ shopping habits, location and language then you can show them sales or events that would be of interest to them while they browse your online store.

WooCommerce helps you provide a more personalized shopping experience for your audience by offering a variety of features by integrating the following enhancements:

WooCommerce Darwin Pricing Integration – This plugin enables you to add tracking codes and coupon codes that are geo-targeted.

WooCommerce Extra Product Options – Now your customers can easily customize products to their liking due to this WooCommerce extension which would enable you to build forms with conditional logic.

WPML – This product helps you increase conversion of your global eCommerce website by translating your product pages. WPML lets you speak your customers’ language and boost your sales.

Now it’s your turn

Now that you know about the trends that can keep you ahead of the competition, are you going to get WooCommerce development services for your e-store?

Do you want to add any other trend to this list? Please let me know by leaving your comments below.

Similar Articles

Key Uses Of Microservices Architecture

Many features of an application are being split up into independent services with a single purpose for each service, which is an increasingly recent trend in software development. Microservices architecture is the precise term to describe this modular approach to software design.

Actual Value of Functional Testing in Retail

Compared to other sectors, the retail business is the one that is most affected by digital transformation because of the fast pace at which the industry is changing. The shop's reputation is difficult when customers see unsatisfactory service in person or via an e-commerce app.

Web Development

Many technological advancements today cement the fact that the age of experience, ease, and convenience is here. Every customer wants everything to match their current location. In light of this, e-commerce sprung up, bringing everything to customers' doorsteps

What Is the Difference Between Net Framework vs Net Core?

Technology is ever-evolving, and as developers, we should always be on the lookout for new advancements so that our applications can be as user-friendly and efficient as possible. However, not all advancements are promising. 

Progressive Web Apps guide

Life is changing, they say. The IT sector is a prime example, with technology becoming outdated before everyone gets used to them. Tech-savvy and discriminating consumers want ease and excitement

IT Challenges in Healthcare

The technology-driven era is practically everything you surround yourself with, so going beyond them seems solid. In this regard, healthcare has made tremendous strides, and IDC predicts that more than 65% of patients will be able to access care via a digital platform by 2023.

Multi-Cloud Infrastructure the Future of Enterprises

The explosive growth of cloud computing has enabled enterprises to adopt new technologies at unprecedented speeds. Just look at the many SaaS solutions available today, compared with just a few years ago!

Node.js: Why it is Ideal for Enterprise App Development

While customer-facing apps seem to be all the rage in the market right now, the fact remains that enterprise apps to have proven to be an equally important part of the quickly-evolving digital ecosystem.

Live chat

Wix is a great platform for creating websites. However, one of the downfalls of Wix is that it can be quite easy to create a website that is pretty boring. In order to keep your Wix website from being a total snooze-fest, you should consider adding live chat.