How To Use Native Ads for Websites Monetizing
To begin with, something essential, let statistics speak instead of us:
- CMO states that nearly 73% of US publishers across offer the option of native advertising while 17% of them are going to start working with it soon, and just 10% don’t plan to use it.
- 81% of marketers use this type of ads for increasing brand awareness and audience engagement.
- Potential clients like native ads more and click them 25% more than banner ads. At the same time, impressions are higher as well (+53%). As for CTR, it is just 2.7 times per session for banners while the click rate for native ads is 4.1.
- Consumers are more likely to share native ads than banners with friends (32% vs 19%). CMO says that 18% of users are eager to buy a product after reading a native ad.
Growing Brand Visibility with Native Ads
This kind of paid advertising looks organic on websites, as it looks like an article: useful, interesting, fascinating, and full of actionable recommendations. They can even become viral sometimes. Also, native ads are more popular with the audience due to ‘banner blindness’, while they are used to not noticing banners and contextual ads, native ads are perceived as common content.
Creative ways are always beneficial for business, as they are unusual, eye-catching and engaging.
Tips on Working with Native Ads
1. Choose relevant channels for advertising your products.
This fact can seem obvious, but it’s often disregarded by publishers and marketers. Posting on relevant resources increases chances of an ad to be seen by the target audience.
Moreover, if we are talking about placing native ads for money, it’s no need to choose resources without target audience that won’t bring you revenue.
Do your research and define which digital media resources attract your potential customers:
- Industry news sites;
- Thematic blogs;
- Digital newspapers and magazines;
- Publics on social networks.
After you have created a list of them, filter it and leave just 20 most relevant resources from 100. Keep in mind the Pareto principle: 20% of your effort usually brings 80% revenue.
2. Customize content
Look at how usually content looks on a specific website, make your sponsored post look organic there. You know that different media have their own styles, at least, no one will read about serious economic analysis on Mashable and no one will want to know about new wedding dress of some princess on The Economist.
3. Chase the quality
Guest posts are generated not for the amount, but for the better coverage and improving brand awareness.
Wake up users’ interest to create a viral effect. Provide readers with new fascinating facts or useful tips that they will implement in real life.
4. Measure results
You will have no idea whether your sponsored posts work until you measure their success. To achieve this goal, you can create a separate landing page and see how many people came to it from a specific website. You can also monitor other important metrics that tell you about users’ engagement: likes & shares, comments, etc.
Should people use native ads for growing their brands? The answer is "Yes". While it can be difficult to produce innovative, interesting and compelling texts that will useful for potential clients, it brings benefits to businesses. People become engaged, they start being interested in your articles and your product. Such texts make them eager to explore further. So, it is a great instrument.
The process of building connections with media services can be long and complex. Nevertheless, your revenues and effectiveness on the market will skyrocket. The second line from the beginning of this article is the proof, otherwise 81% of questioned marketers wouldn't use this monetization model.
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