Imagine how many DJs out there today wanting the same things as you. Imagine how many musicians work hard to be recognized and well-known in their local markets and worldwide. There are many, and they are all more than you might think. What makes you different? How can you promote yourself as a local DJ?
Well, it takes more than just great talent to stand out and get noticed in the music business these days. It is essential that you can create a solid and consistent marketing strategy in order to succeed, no matter your talent.
These are some ways to effectively promote yourself as a local DJ:
Create a Brand
It is essential to establish a brand. A brand is composed of a name, your DJ logo, and a slogan that represents you as a DJ. A brand is essential for any business to be successful in any market. You need to create a brand that speaks for you and your music. It should be memorable, easily recognizable, and easy to associate with.
This is a very important step that can be difficult to reverse. Your followers and fans will quickly get used to your logo once it has been published. Your logo will become a part of their everyday lives and they will remember you every time they see it. While it may not be detrimental to what you have built, changing your brand will affect your career.
It is important to remember that your logo and brand name will appear on all promotional materials, including music poster templates, dj logos and shirts. A well-thought-out and designed logo will not only help your marketing efforts, but it will also increase your brand's exposure. A well-designed logo could be a key to your success, while a bad one can cause you to lose clients or alienate your fan base.
It is important to consider your personal style when creating your brand. You are your own brand ambassador. Your brand and clothing should reflect your personal taste in music. All elements must be in harmony, from your brand name to your logo to your style.
This includes how you communicate with your followers and the rest, as well as the way that you present yourself to the world as an artist. Your brand is not just your name or logo. It also includes the way that you communicate with others, how you interact with them, and how you present yourself on social media. (More about that later).
Remember that your DJ brand will be the one you use to market yourself in your local area. It will define you and your music forever. It will be the brand that promotes you internationally. It will represent you as an artist, and be your best agent.
Your fans will remember your brand even after you are gone. Forbes says that brands are science and psychology combined as a promise mark, not a trademark. Products have life spans. Products are not the only thing that last. Brands can outlive them. Brands communicate a consistent quality, credibility, and experience. Brands are important.
Make The Most of The Internet
You can now promote any topic via the Internet. As a DJ, it's imperative that you use this to your advantage and always update your followers and potential fans through your social media channels. You can use music apps and platforms such as Mixcrate and iTunes to your advantage, including a Facebook, Instagram, Soundcloud, and Twitter account.
Engage with your fans as often as possible. You can always comment back every once in a while, even if it's just to make them feel special. Why? Because without your supporters, you're nothing. Your fans, aside from you, could be a great help in terms of promotion.
It is important to realize that all that you post and write on the internet becomes part of your brand for life. We have witnessed artists and nightclubs commit social media mistakes that almost cost their careers in the last two years. This is not to be confused with Ten Walls' homophobic Facebook rant, or the posts by Populux Detroit or a Schimanski Brooklyn talent buyers that got them in serious trouble with the members of the global and local dance music industry. If you're thinking of posting about controversial topics that could alienate your fans, think twice before you publish.
Make Use of Promotional Materials
Communication and creativity are the best tools to survive in this industry. Find new ways to promote and market your music. You can endorse your brand in a unique way and communicate with everyone. To communicate a message, one doesn't have to speak. You can communicate with people via flyers and posters, dj business cards as well as well-thought-out social media posts. Make your music and events memorable and catchy. Your overall branding includes the style and language of your communications.
Use digital or print ads to coordinate fonts and colors. Professional graphics and design are essential. Make sure that everything that represents your brand is cohesive and professional. Take a look at your printed ads and think about the message you want to convey. Does it reflect the music I am selling? Is it representative of me as an artist? You must first understand your market before you can promote yourself as a local DJ!
There are many ways to market your brand successfully and establish yourself as a leader in the industry. You don't need to do it hard or be costly. Remember that the best ideas are the most basic.