How I Embraced YouTube with My Public Speaking Business to Engage an Audience

speaking business

YouTube is one of the best platforms that you can use to engage an active audience over a certain subject. For some years now, public speakers have been using YouTube to sensitize the public over certain things. With YouTube, you do not need to invest a lot for you to have an audience. You can start with a low budget and still end up having a large audience. The major tip is for you to have an interactive subject that will interest your viewers.

One of the niches that are gaining grounds in YouTube is safety speaking. A safety speaker can get a great audience on YouTube since there is a huge population of people in need of workplace safety tips. CNBSafe Safety Speakers is one of the groups that have been using YouTube to reach their audience.

How you should Embrace YouTube in Public Speaking Business

To get an active audience in public speaking business, you must have some basic tips that will help you grow your audience in YouTube. Here are some of the tips that you should follow:

Use social media to interact with your audience

If experience is anything to go by, then I will say that social media is the way forward for anyone who wants to succeed in public speaking business using YouTube. The ease of uploading and being able to share our YouTube videos through many varied mediums such as LinkedIn, Google +, Twitter, Facebook, and Tumbler has been invaluable. We can easily share videos on all the social media platforms and get the audience from these sites. There is an active audience in social media eagerly waiting for a safety speaker to talk to them about workplace safety.

Ask for things from YouTube

If you want more subscribers on YouTube, then you must go out of your comfort zone and actually seek the subscribers yourself. One of the ways in which we embraced YouTube to improve our public speaking business is asking our viewers to subscribe. I know it sounds stupid but it does work. You can get a few subscribers who will actually end up subscribing to your YouTube channel. Remember, an increase in the number of subscribers means that you have many people listening to your public speaking lectures and thus, you are bound to promote your business.

Listen to your audience

Another way that we used YouTube to successfully grow our audience is listening to them. Our viewers always have one or two things to say in the comment box. We do not ignore this box for it carries important views about our YouTube video. Therefore, we go through the comment box and listen to what viewers have to say about the videos they are watching. If they have suggestions on things that we can improve on, then we follow their suggestions.

Promote your videos

If you have a public speaking business, it is your duty to promote your videos to get a wider audience. The video might be good but it loses value if you do not promote it. It's just a little investment that you can do to promote a video.

Tell stories

Basically, what CNBSafe Safety Speakers are doing is to tell stories. When we tell stories about safety, viewers are able to relate well with the stories than just mere lectures. This will go a long way to promote public speaking business in YouTube since more viewers are locked in our channel waiting for more inspiring stories.

Promote products

When you have a product that you want to release, you should make use of YouTube. “CNBSafe Safety Speakers released a DVD Safety Training Package called “CHOICES – The James Wood Story” several years ago. We were able to produce a preview “teaser” video of what this package is about then shared it on YouTube to help sell it to current and prospective viewers.  

YouTube offers an amazingly good platform for promoting public speaking business.

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