Digital Marketing Strategy: How Can It Save Your Business From Falling During Pandemic?
This 2020, employees have been forced to work at home. Employers were compelled to follow safety protocols to ensure that their employees are in good condition during these times. With that, business firms closed their workplace and other business facilities to decrease the spread of infection. Perhaps, other businesses won't last? No. We are now living in a world where digital marketing is accelerating.
Business firms shouldn't be worried about selling or advertising their products and supplies. All we need to do is to know how digital marketing strategy works and how it will cause your business to flourish during these times.
Digital Marketing 2020
What is Digital Marketing?
It is a process where business firms use technologies via the internet, social media, mobile phones, and other digital platforms to market products and services.
Why Digital Marketing?
During this time, digital advertising can boost your business products and services more than the traditional marketing strategy. Digital Advertising boasts the following benefits:
Efficiency in Optimisation
One of the benefits of digital marketing is that marketers become able to purchase ad spaces across various websites and mobile apps. This allowed them to review live reports within an hour.
Broad and Target Reach
Social media platforms like Facebook, Youtube, and LinkedIn allows you to target your ads to a specific audience by interest, demographics, and behavioral patterns like retargeting.
Retargeting is a kind of marketing that allows you to show relevant ads to users that have visited certain pages of the website.
Tracking and Measuring
At this time, business platforms shouldn't be worried about how and where they can advertise their products and services. Through technological advancements, it becomes easier to measure the efficacy of marketing campaigns through digital analytics dashboards such as Google Analytics, Google Data Studio, and Adobe Analytics.
3 Pillars of Digital Marketing
-
User-Journey
The user journey or an individual is a customer's encounter or interaction together with brands across all channels digital and non-digital which shape his emotions and perceptions regarding your brand.
It typically starts with the awareness stage and ends at the purchasing or advocacy (loyalty) stage:
- Awareness
- Consideration (interest/evaluation)
- Purchase (desire/action)
- Advocacy (Loyalty)
-
Digital Channels
A marketing channel is an organization that enables advertisers to communicate or deliver messages to consumers. In digital marketing, digital channels are the way where your customers come to know about your business and what it offers.
Examples of digital marketing channels include:
- Organic Search (e.g. Google)
- Paid Search
- Display
- Social Media
- Referral (e.g. Traffic through other websites)
-
Creatives and Content
In digital advertising, contents are in a form of visual graphics, texts, and videos created and marketed by your product that your customers communicate with and consider
Creatives come in the form of ad banners, video advertisements, and text ads. While content comes in the form of blog articles, explainer videos, and infographics.
What is a Digital Marketing Strategy?
A Digital Advertising Method is an agenda or course of action towards achieving set marketing goals. Goals are determined regards to what your small business objectives are and if you wish of priority. Once these goals are positioned, digital marketing campaigns will be developed and executed to realize them.
A digital online marketing strategy differs from just looking for a marketing campaign. Campaigns conversely are the particular tactics used to quickly attain more micro, short-term goals within the digital marketing strategy.
Importance of Digital Marketing This 2020
Possessing a strategy is approximately as important as having a plan to achieve any goal. It fully optimizes the workflow implementation, allowing high efficacy while overlooking various areas to analyze data analytics and acting upon them accordingly.
This may cause way for continuous improvement in different digital marketing strategies between search marketing (SEO/SEM), conversion rate optimization (website user experience), email marketing, and social media marketing to construct towards your enterprise goal, gaining new clients and building deeper relationships with existing ones.
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