Business Cards 101 - Things You Need to Know

Business Cards 101 - Things You Need to Know

Sending thank-you notes to your customers or clients is a great way to show that they matter to you and to your business, and a handwritten note sends an even stronger message and can further strengthen your relationship. Here are some things to consider when writing personalized thank-you notes for your business.

Make It Personal

Image via Flickr by scottfeldstein

The biggest benefit of a handwritten thank-you note is to create a personal connection with the recipient. Whether you're saying “thank you for your business” or “thank you for attending this conference,” be sure to mention personal details about the interaction you had. Make a reference to something that was said or discussed during your visit. While business thank-you notes should be kept professional, they should also show that you had an interest in the conversation.

Make It Appreciative

The interaction you had with the recipient made an impact on both of you. In the thank-you note, write about how the recipient impacted you. If you're writing to thank a customer for a purchase, express gratitude for his or her decision to buy from you. If you're writing as a manager to an employee, express how his or her efforts helped the team as a whole.

Ultimately, writing thank-you notes should make recipients feel good and remind them that they matter to your business. It's important to reflect upon this in your note. Doing so will strengthen your relationship with the person you're thanking, making him or her more likely to remember you in the future.

Time Is of the Essence

Write the thank-you note shortly after the close of a sale, conclusion of a project, or another occasion. While a note written not long after an event will serve as a reminder that you're thinking about it, waiting too long may make the note seem like an afterthought. The note should be a reminder of positive interaction. It will be less effective of a reminder if it's sent weeks afterward instead of days.

Be Complimentary

Being complimentary can be difficult in the context of a business thank-you note. Your goal in writing the note is to show the customer, co-worker, donor, or candidate that he or she made a positive impact on you and your business but not to be overbearing with your flattery. Saying one meaningful thing about what a client means to you is much better than spouting off a ton of compliments. Too much flattery may have an adverse effect in the long run.

Choose Your Stationary Carefully

Because the thank-you note is for business, it should be professional. Pick your stationery accordingly, avoiding heavy graphics and overly ornate designs. This is one case where simple really can be better. To make sure your personal message stands out, it's a wise idea to stay away from cards that have sayings on the inside.

It's also important to avoid anything that could be construed as offensive or controversial. It would be unwise to send a politically charged note or one filled with jokes. Save those for your personal friends, not your business relationships.

Express an Interest in a Continuing Business Relationship

Business thank-you notes are often used as a means of developing or furthering a business relationship. It should be clear to the addressee that you are looking forward to continuing your working relationship in the future. Simple messages such as “I am looking forward to our continued collaboration” are appropriate, but making them more personal, yet still professional, furthers the point that the addressee matters.

Personalized and handwritten thank-you notes are appropriate in a vast array of business situations. Whether you're thanking a customer for a sale or a donor for a contribution to a charity, showing appreciation is important. By taking the time to send a thoughtful handwritten thank-you note, you're doing your part to show that you care and that your business contacts matter.

Similar Articles

Consumer Technology Trends

Consumer technology trends not only influence the operation of businesses but also affect the way consumers interact with technology. These trends have a huge impact on the way that people utilize technology in their daily lives.

Ocr as a Strategy to Win in a Competitive Insurance Industry. Here’s How

In the past, business processes used to be extensive and exhaustive. Today, optical character recognition has become an absolute necessity for insurance businesses owing to the amount of paperwork they have to deal with.

feedback software

There was a time when companies and businesses used to develop every feature that they wanted, and this also includes building customer feedback software starting from scratch. 

Things to Consider When Setting Up A UX Diary Study

UX diary studies are a qualitative research method that asks participants to record their perceptions, thoughts, opinions, and actions to a particular prompt. They are typically longitudinal, lasting a few days to a few weeks or even months. In simple terms

How to Improve your Customer Service with WhatsApp Business App

Do you remember the day you went without using WhatsApp? Probably, your answer would be there is no such day. Such is the eminence of WhatsApp. That is why WhatsApp can provide massive business opportunities as well.

Why outsource back-office support services?

Outsourcing back-office support services is one of the most important decisions a company can take to reduce costs, increase operational efficiency, and become more competitive in relation to its industry peers. Companies outsource back-office functions to focus their available resources on core business functions and operations thereby leading business growth.

Tips for Keeping Your Warehouse Accident-Free

Warehouses, major manufacturing plants, and other commercial spaces can be some of the safest places to work, but only if certain steps are taken. All members of staff, from upper management down to temporary workers, have to follow the rules, set a good example, and show initiative where needed.

data cleansing

When you start building a company, the first thing that you will need is the customers that you can rely on, and the problem may occur in this early stage. Acquiring customers is not an easy task, but one can make it happen with an effective marketing strategy.

Same day letter delivery service

This is the article where I talked about the top  5 services offering same-day letter delivery. Same-day deliveries can be quite convenient especially when it’s something urgent.