Best Promotional Products That Are Still Effective
The concept of marketing has been going through revolutionary changes. Every now and then new strategies are being devised; new methodologies are being developed to market a brand. There is always this constant need to create brand awareness and target more of potential consumers. Keeping competitors at bay is not always an easy task. It requires effort and effective marketing strategies. Magazine advertisements, banners, newspaper ads, social media campaigns are some of the effective marketing techniques to let people know about your brand.
One such marketing strategy is giving away promotional products on every purchase from your brand. Promotional products allow people get associated with your brand. Business growth and generating revenue is only possible when you let consumers get associated with your brand and make them aware of your products and services. Most of the renowned brands these days take this opportunity to hand over freebies to consumers on a certain occasion. Be it any festive occasion or ten-year completion of your store, giving away promotional products is something quite common. With the company logo on the product, companies tend to offer promotional products as a part of business promotion. As a part of business advertising and marketing campaigns, these products are also handed over to consumers during tradeshows.
Promotional products must be appealing and also useful at the same time. People always look forward to these kinds of products that are usually given for free. The products given must increase brand awareness and people must be able to associate it with the brand. What are the common types of promotional products that are generally offered by brands? The below list speaks of the products that are effective to give away as a part of business promotion.
Apparel is one of the most common items generally given as a part of company promotion. People are always excited to get a t-shirt or a jacket that has the logo of their favorite brand. The excitement doubles when these kinds of products are generally given for free. Most of the promotional apparel have a standard size and is smart to look at. Renowned brands make it a point to not to compromise on quality while they are giving away freebies like this consumers. Most of the promotional products are trendy, stylish and appeals to consumers.
Shopping bags that have the brand logo on it are often given as a part of business promotion. The shopping bags are of great utility in everyday daily lives of people. It can be used to daily necessities also be used to take lunch to your workplace. The promotional shopping bags are a great way to reach more people when it comes to brand awareness. It is of great use to carry heavy items because of their durability. Most of these bags are made of environment-friendly materials like raw cotton, jute or cane.
Pens have always been a popular promotional product for businesses across the world. Pens of high quality are always effective in promoting businesses. A thoughtful style and type of the pen are sure to bring smiles in the faces of your consumers. Bright colorful pens are something that excites people to a great extent. Pens should match the theme of your business and portray the motto that your business believes in. If your business is in the medical domain then pens in the shape of common medical tools are sure to excite people.
Sports bottles or cups are a great choice for many businesses since age old days. These bottles are the best way to reach a greater number of people. People can fill them with a beverage of their choice and carry it outdoors. The right style and color combined with high-quality material of the bottles can make it a very good promotional product. It appeals the eyes of potential consumers and also retains existing ones.
Apart from the above-written options, coffee mugs can cover are also ideal promotional items for businesses. Available in different styles, colors, and sizes these products are a great choice for brands looking to make their consumers happy. Also, calendars are sometimes given by businesses as a part of company promotion activities.
Every brand has a fixed budget for these promotional products. This budget must be used wisely in getting the right kind of promotional products. The goal is not to compromise on the quality of the products and offer high-quality products that are useful to consumers. The first step towards getting promotional products is finding something that fits the budget. It does not necessarily mean that one has to go for cheap materials for it. The products must be of good quality and also fit in the company budget. Brands have to be very careful in choosing the right kind of promotional product that brings a smile on the customer's faces.
Statistics speak in the favor of coupons. RetailMeNot, a competitive coupon providing website reveals that 96% of consumers use coupons. Put your feet in the shoes of the customer; are you more likely to buy a product for $120 or would you rather wait a few months and bag it for 50% off?
This kind of paid advertising looks organic on websites, as it looks like an article: useful, interesting, fascinating, and full of actionable recommendations. They can even become viral sometimes. Also, native ads are more popular with the audience due to ‘banner blindness’, while they are used to not noticing banners and contextual ads, native ads are perceived as common content.
Business across the globe use reputed print stores to manage all their digital printing. This kind of service has already increased in acceptance because of the fast and quickest turnaround times that it offers.
2016 was a banner year for the eCommerce sector. Online sales reached $394.86 billion last year, a 15.6% increase compared with $341.70 billion in 2015. This has been the highest growth spurt since 2013 and eCommerce is expected grow exponentially by 2020.
Every business whether online or offline requires an advertisement plan. Here are ten simple ways to allocate an online and offline advertising budget for your business along with each method's individual grand-scheme percentage of importance.