7 Tips that Guarantee a Great Brochure Design

Brochures
Pinterest

Technology has taken marketing to a whole new level as competition heats up in the market. There has been exciting innovation and a trend of creative marketing which means consumers expect a lot more from the simplest marketing tactics. Although digital marketing has emerged as an excellent way to reach new markets, traditional print remains a powerful strategy. Brochures, in particular, are highly recommended by marketing geniuses especially for new fish in the sea.

Consumers look forward to brochures and are more likely to respond positively to them as compared to other print marketing. There are a couple of reasons for that which you must consider while developing a brochure design for your company. Brochures often present a wealth of essential and interesting information about a new business in town. You can talk about how it all started, what your aims are, your brand’s philosophy, available products/services, etc.

Besides the basic content, the appearance of your brochure determines the level of interest a consumer will show to a great extent. You need to make sure that your target audience chooses your brochure over that of your competitor. Also, it should intrigue them enough to actually open up and read it rather than it lying around the house or ending up in the trash. Here are a couple of smart ways to deal with brochure design to produce delightful results.     

1. Different texture

Looks matter in marketing but so does feel. You need to appeal to the senses of the consumer so playing around with textures will pull them in. You could use glossy or matte paper with embossed lettering or go with textural contrast in your brochure. The front or back would be ideal for texture emphasis.

2. Simple approach

Most businesses want their marketing material to reflect modernity and sheer class. If you look at contemporary graphic designs you will notice that they adopt minimalism. Use space effectively to bring an important aspect to the forefront. When you incorporate too many elements it tends to get messy, confusing, and tacky.  

3. Creative surprises

Remember when you used to make handmade pop-up cards at school in art class? It’s not juvenile rather it adds fun to your brochure and delights your readers. You could use this to your advantage if your brand has a playful image or you deal with something related to kids.

4. Booklet shapes

Rectangles and squares are everywhere so if you want your brochure design to stand out, think outside the box. Classic is good but it can also be boring. You could use the silhouette of your product as a guideline for your brochure shape. For instance, a real estate company could make their brochure in the shape of a house.  

5. Intriguing inserts

It’s a good idea to add items like business cards, informational CDs, or flash drives in a pocket inside your brochure. The plain pocket design can hold your insert but there’s definitely room to play around with it. Show off your creative sense!

6. Witty concept

You could also make it relevant to your brand in some way before you hand it over to brochure printing services. How you deliver your message to your target audience is crucial. The straightforward way makes people want to skip pages.

7.  Statement typography

As minimalism takes over graphic design, there has been a stress on typography. Even if your front page is totally blank, a well thought out font style would make it look stunning. It would also make readers pay more attention to your message and not graphics. 

Similar Articles

pole banner printing

Pole banners effectively promote outdoor advertising, event marketing, and community participation. When appropriately constructed, these banners may attract attention, communicate, and beautify public settings. This detailed article covers the top 10 ideas for producing memorable pole banners.

corporate printing services

The bad news is the natural world is in trouble from pollution, deforestation, climate change, and a host of other ills, and if left unchecked it will have a deleterious effect on the lives of humans. The good news is there are people doing something about it, individuals and even corporations working together to promote renewable energy and sustainable practices aimed at slowing down, and hopefully stopping the harm being done to Mother Earth.

Enhancing Visibility: How Mesh Banners Can Improve Advertising Impact

The effectiveness of an advertising campaign depends on the ad sticking out from the crowd and attracting the attention of prospective buyers. The mesh banner is a vital instrument that may increase the exposure and effectiveness of advertising

corn

In today's competitive marketplace, agriculture companies have to find new and innovative ways to stand out. One of the most effective ways to do this is through clever product placement and advertising.

Personalize Your Car with Car Decals

Do you wish there were a way to draw attention to the things that make you unique? Perhaps you feel strongly about the subject to want to show the world through automobile decals what you think about it.

vinyl banners

You may promote a product or service in a variety of ways. Banners are a great option if you're looking for the most effective way to get your message out.

7 Tips to Create ‘High Converting’ Testimonial Videos

There are several ways to create testimonial videos and the path you select will completely depend on countless factors. However, there are certain steps you must take to improve the chances of conversions from the video. First and foremost, you must hire a professional corporate filmmaker for the video.

Creative Ideas for Outdoor marketing

Marketing ideas work outdoors, and you want to take those ideas out but don’t know how to? There are plenty of tools that can help you with marketing outdoors, and this blog read will help you start your marketing campaign in the most effective manner.

Window Graphics

Companies are searching for new ways to market themselves in front of their customers to increase their profits and beat their competition. Talking of brick and mortar kind of businesses, there are different methods of advertising