6 Steps to Create a Complete Customer Profile!

profile data

The best way to understand what your customers actually wants from you is to put yourself in your customer’s shoes at the very first place. By being a customer of your own service you’ll be able to know what problems your customers are actually having and  how it feels to your customers in terms of user experience. Think about your customers as an individual who randomly surfs your app or website via his treasured iphone and sometimes shares your social media content but do you know how many of them really comes to your brick and mortar location? No, You can’t even get a rough idea on them.

So what’s the best solution to get all this information in one place? The customer profile is what that comes into the scene here that gives a complete idea about your customers. Now you’ll ask what is customer profile. So hold on and go ahead with this blog post to know what is it and how it is created?

What is a customer profile?

The customer profile is the consolidation of all the data that is collected from multiple resources about your individual customers in a single place. Such customer profiles help you to paint a complete picture of your individual users so that you can effectively serve their needs.

How to create a complete customer profile?

The process of building an impressive customer profile starts with the extraction of valuable data points from your diverse marketing channels and ends with using those customer profiles to power up your smart marketing strategies.

Let’s understand this process step by step!

Step 1: Extract individual customer data from your online channels!

Well, I can bet on this that you have a plethora of social media accounts.These digital platforms not only provide information about your audience but also plays an important role in collecting valuable user data as well. These multiple social media platforms highlight your customers as per their own sheds. Below I am listing out what you can extract from some of your online channels:


  • Email address, company details and job role.
  • Email subscriber status and subscription preferences.
  • Avg. monthly email clicks and Avg. monthly email opens.


  • Last and first website visit date and pages viewed.
  • Avg. time your customers spend on your website.
  • Monthly website visits.

P.S. in order to get all these information you need to be handy on any web tracking software that can identify visitors based on cookies and login information.

Other social media appearances

Example profile fields to export!

  • Social media sentiments.
  • A number of brand likes and brand shares.

Step 2 : Extract individual data from your offline channels!

If you are a dot com business you certainly send paper emails to your valuable customers, hold events and sometimes you also operates new physical stores. All these offline activities also offer you a huge amount of data that you can use in crafting your successful marketing strategy.

Step 3: Gather individual customer data about your app usage!

This step provides you valuable insights into how and why customers turn to your app and how is their overall experience in their journey with your brand. Let’s see what data points one can gather from its app.

  • Last app session.
  • Avg. session length.
  • App conversions
  • Time spent in app
  • User preferences and attributes.

Step 4: Centralize this data!

Now when you have tons of data extracted from multiple source points what you need to do with this scattered data is to centralize it and make it a data center hub. Whatever option you choose to build a data center, your main focus should always lie upon offering a unified customer view with which you can drive your business growth in a certain direction.

Step 5: Understand what your data is telling you!

Once all your data is centralized you’ll find numerous customer profile at your fingertips. Now you need to dive deep into these customer profiles and need to find out what are their shopping patterns, demographics, active app sessions and many other things to enable you to understand what makes them similar and how they are different from each other.

Step 6: Update customer profiles regularly!

Change is the only constant in life. Time changes,people change, their situation change and so as their purchasing habits. So don’t let your customer profiles go stable. Update them regularly with whatever information you find about your visitors.

Well, this is all from my side in order to build a strong customer profile. Rest it depends on the kind of service you offer. So if you have any generic idea about the topic then stop hesitating and drop it right here in the comments box below.


Similar Articles

Consumer Technology Trends

Consumer technology trends not only influence the operation of businesses but also affect the way consumers interact with technology. These trends have a huge impact on the way that people utilize technology in their daily lives.

Ocr as a Strategy to Win in a Competitive Insurance Industry. Here’s How

In the past, business processes used to be extensive and exhaustive. Today, optical character recognition has become an absolute necessity for insurance businesses owing to the amount of paperwork they have to deal with.

feedback software

There was a time when companies and businesses used to develop every feature that they wanted, and this also includes building customer feedback software starting from scratch. 

Things to Consider When Setting Up A UX Diary Study

UX diary studies are a qualitative research method that asks participants to record their perceptions, thoughts, opinions, and actions to a particular prompt. They are typically longitudinal, lasting a few days to a few weeks or even months. In simple terms

How to Improve your Customer Service with WhatsApp Business App

Do you remember the day you went without using WhatsApp? Probably, your answer would be there is no such day. Such is the eminence of WhatsApp. That is why WhatsApp can provide massive business opportunities as well.

Why outsource back-office support services?

Outsourcing back-office support services is one of the most important decisions a company can take to reduce costs, increase operational efficiency, and become more competitive in relation to its industry peers. Companies outsource back-office functions to focus their available resources on core business functions and operations thereby leading business growth.

Tips for Keeping Your Warehouse Accident-Free

Warehouses, major manufacturing plants, and other commercial spaces can be some of the safest places to work, but only if certain steps are taken. All members of staff, from upper management down to temporary workers, have to follow the rules, set a good example, and show initiative where needed.

data cleansing

When you start building a company, the first thing that you will need is the customers that you can rely on, and the problem may occur in this early stage. Acquiring customers is not an easy task, but one can make it happen with an effective marketing strategy.

Same day letter delivery service

This is the article where I talked about the top  5 services offering same-day letter delivery. Same-day deliveries can be quite convenient especially when it’s something urgent.