5 Steps to Preparing a Successful Exhibition
Exhibition shows are an excellent opportunity to meet, communicate and build relationships with potential customers. These events can attract thousands of visitors and you want to make sure you make an impression and stand out from the crowd so that you’ll be remembered.
Preparing to exhibit can often be overwhelming as there’s so much you need to think about and do leading up to the event. If you’ve decided to exhibit at a trade show here are a few simple steps for you to follow to ensure you have a successful and stress-free show:
1: Create a plan
Creating a detailed plan is essential. Make sure you outline what your business goals are: will you be promoting a specific product or is your aim to seek out new clients? Consider what is required for your exhibition space including design, production and materials. Make sure you book your space at the event early and allow yourself enough time to plan and execute all details beforehand.
2: Outline your budget
It’s important to establish your budget before you start thinking about your exhibition stand or the huge number of new clients, you’re going to get from it. Setting a realistic budget will decrease the chance of overspending, after all, you want this to be a profitable event for you, the last thing you want to do is make a loss.
Within your budget you should account for:
- space rental
- your exhibition stand/display
- travel costs
- marketing material including printed graphics
- advertising and publicity costs
- power and lighting costs
- stand and equipment transportation costs
3: Exhibition Stand
This is the exciting bit, it’s time to start designing a stand that really has the ‘wow’ factor. Firstly, decide which kind of stand you want to use. This is where your exhibition stand company will come in as they will help navigate you through the options and how best to make your idea work.
To make sure your stand grabs attention and is instantly recognisable, here are a few things you should consider:
- maximise the space
- lighting is key
- include images and graphics
- experiment with different materials
- product demonstrations
- create an atmosphere with lights, colour, textures and layout
- use technology
- make it interactive
Always keep your target audience in mind when designing your exhibition stand, if you identify who they are you can focus your efforts on appealing to their wants and needs. Combining this with all the above aspects will help you to create the most aesthetically pleasing exhibition.
Your beautifully designed exhibition stand is the perfect opportunity for you to tell your story, demonstrate products and sell yourself to an intrigued audience.
Once your stand has done the job and drawn them in, it’s your turn to keep them there, therefore you need to work on your presentation in advance.
When presenting make sure you use a microphone, exhibitions can get very noisy and you will be competing with the noise of the visitors and other stands so using a microphone will help you deliver your message effectively.
Always keep the focus on you, if you have any other visuals playing make sure they are turned off when you’re talking so that all eyes are on you.
Encourage audience participation as this is a great way to keep attention. Get them to ask questions and take part in demonstrations so they can see for themselves how your product works.
As always, practice makes perfect so be sure to rehearse your presentation as much as possible before the event.
5. The day of the event
The day has arrived, and your vision is finally going to come to life. Make sure your staff are briefed and everyone is in good spirits ready to interact with potential clients, the stand can only do so much the rest is up to you and your people.
Have your camera to hand and take pictures of your stand and goings-on throughout the day, post live updates to social media so that people know you’re there.
Allow yourself and your team time to wander around the event, you may be able to approach new business and clients at other stands or find new suppliers/partners.
Once the event is over, follow up on leads and review your performance at the exhibition, identify what worked and what didn’t and start to prepare for the next one.
Advanced promotion has established its power as the main method of showcasing and getting the message out about a brand and its items. With that being the situation, an ever-increasing number of organizations are inclining towards LinkedIn as their showcasing foundation of decision.
Interactive marketing is a customer-centric marketing tool, where the activities are driven by the preferences of the customers. Since customers are getting bored with the traditional modes and methods of advertisements, an innovative way always saves the day.
Uniqueness is a business feature that ought to be maintained. Though difficult to maneuver, business entrepreneurs have the task to market their services. However, what are the effective ways of marketing? A question yet to be answered by many.
In only two years, TikTok has become an unprecedented sensation all over the world. Having become the most downloaded application, it has found a place in almost every individual’s mobile phone. Quite undeniably, businesses have made used this platform to advertise on TikTok and thereby, expand their outreach by reaching out to the target audience in no time.
The more you show off your business, the more revenue it is going to make. Custom lanyards are a popular way to advertise your business and to show the team spirit at any occasion. It is a trendy way of marketing your business without investing too much skin in the game.
Your business needs an online system that works 24/7, runs while you are sleeping, follows up automatically with your contacts, captures leads, processes orders, works with affiliate partners and sends out your newsletters and autoresponders.
The advent of virtual reality (VR) and its increasing use in the real estate industry is transforming the way how realtors are marketing real estate properties and helping prospects to make informed decisions. Gone are the days when real estate agents had to organize real-life property visits for prospective home-buyers after several rounds of explanations and negotiations.
There are many trade show booths spread across the wide area of the expo venue. But, the creatively designed art of piece with proper dimensions makes the stall a centre of attraction. In short, the design and production processes of tradeshow stall need to be aligned together
How do you attract new customers to your coffee shop? This isn't always a simple question to answer. After all, people can get coffee practically anywhere. To get people to give your shop a try requires a comprehensive marketing strategy, both online and offline.