5 Baby Boomer Trends in 2019

Senior couple sitting near beach shore

As of 2019, the vast majority of the baby boomer population has reached the age of 55 or older.  Many seniors are adopting unique and interesting lifestyles to compliment the changing economic and social landscape. This article will detail five baby boomer trends to watch out for in 2019.


1. An increase in longevity and active lifestyles

Active senior couple hiking in a forest

Image source: Pexels


There must have been something in the water because baby boomers are aging remarkably well. In fact, according to the Harvard School of Public Health, today’s seniors are anticipated to lead longer, healthier lives in comparison to younger generations.

Research has shown that the increase in life expectancy has been coupled with a decrease in disabilities and chronic illnesses. This could very likely be linked to the fact that seniors are now more than ever embracing healthy, active lifestyles. In fact, individuals over the age of 50 years old are the fastest-growing demographic in the fitness industry.

While grandma and grandpa might be using a stairlift at home for their mobility needs, they’re working hard to reduce mobility aid devices in their outside-of-the-house lives. Remaining independent is the most important thing that seniors are thinking about as they age.

Furthermore, research has shown that between 35%-44% of individuals 75 years and older and 28%-34% of adults ages 65-74 are physically active. These overall numbers in our senior population are actually slightly higher in contrast with the general American population of which 28% are noted for being physically active. 


2. Embracing the gig economy

Think that the vast majority of the freelance population is comprised of younger generations? Think again! A recent study found that the baby boomer population is embracing the gig economy almost as much as their younger counterparts. According to the Freshbooks 2018 Self-Employment Report, 49% of freelancers in the job market are 50 years old and over.

The study also found that 32% of baby boomers who currently worked full-time stated that freelance work was something they were considering within the next five years. Part of the reason behind this is that many baby boomers prefer a transition period before fully committing to retirement.


3. A growing interest in communal living

Aging in place is a popular trend among the baby boomer population, and this has grown to include a  growing interest in communal living as an alternative to traditional options like assisted living facilities or hiring a caregiver. This has especially been a trend among female baby boomers. As the economy continues to recover and housing prices surge, baby boomers are increasingly looking towards the communal life as a way to offset living costs and combat what has been coined as a “modern epidemic of loneliness.”


4. Adopting a tech-savvy mindset

Senior man using mobile phone

Image source: Pexels


Baby boomers are the fastest-growing demographic among social media. Over 65% of baby boomers in the United States report being active on platforms such as Facebook and Youtube. Additionally, more than 58% report regular use of digital and mobile platforms for banking purposes, and over 12% of the baby boomer population enjoys the luxury of purchasing their groceries online. Pew Research found that roughly half of baby boomers streaming music online, and as of 2017, a whopping 84%  regularly book their travel arrangements online. Furthermore, 53% of seniors surveyed stated that they absolutely “can’t live without” their smartphones.

What this means is that a vast majority of baby boomers are active online on numerous channels, regular users of mobile devices and enjoy staying connected to friends and family.


5. Baby boomer travel trends

Currently, 48% of baby boomers are expected to travel both internationally and domestically in 2019, and the baby boomer demographic is more likely than millennials or GenXers to be planning domestic travel arrangements at any given time. A recent AARP report found that seniors are expected to take anywhere from four to five leisurely trips and spend over $6,600 on vacations in 2019.

This means that the baby boomer demographic will be spending almost 20% more than millennials and around 34% more than their GenX counterparts on leisurely travel this year alone. What was the biggest motivating factor for international travel among the baby boomer population according to the research? Checking destinations off of the bucket list.


Final thoughts

There are numerous noteworthy trends regarding baby boomers to be aware of in 2019. By remaining knowledgeable of various lifestyle preferences, habits and behaviors of today’s seniors, professionals are able to gain valuable insight into the baby boomer generation in order to optimize their strategies and continue to provide high-quality care and services for contemporary seniors within their communities.

Similar Articles

 concrete swimming pool construction sunshine coast

You just move into a new home, or you have a huge back yard. And, you are considering installing a new swimming pool. However, because this is the first time that this is something that you are considering, you are wondering about a couple of things.

fibreglass pools

Having a pool in your backyard is great. Especially during the summer if you are living in hotter countries. A fiberglass pool is getting really popular these days, because of the maintenance costs and the costs of installing the pool. 

gold coast builders

With so many countries that are struggling with people that don’t have work, this might almost seem impossible. That home builders and contractors can’t find enough workers for construction work. 

tree house builder

When you think about a treehouse, you might think about the custom-house your father has built for you in the trees, where you and your siblings could play and have fun. Just a simple built house with a couple of logs and a roof.

waterfront homes

Just think about it. Having a home at the lakeside. Waking up with a view over the river and having breakfast on the deck and enjoying another river view. 

luxury builders gold coast

Homebuilders could hit an all-time high. This is because of the demands of housing and apartments. With the demand in housing, the homebuilders are getting more opportunities to build homes and other residential property. A lot more than with building other buildings and property.

Moving Out: What You Need to Organise for Your New Home

Moving out is exciting – finally having your own home comes with independence but also a lot you need to organise. Transporting your furniture to the flat, buying new goods, and potentially renovating bits and pieces here and there can be quite time-consuming.

luxury homes

It is important to make sure that you know that there are different construction companies available when you are considering building a home or any type of property. This is the only way that you can make the right choice in choosing the right company to build your property.


Farmhouse style of homes are all about adding rustic and attractive vibes to your home. And the best way to do so is by adding the right home décor. It is all about warm vibes, laid-back liveliness, and gloominess.