4 Tips For Running A Small Business In 2021

A Macbook with a website open, sitting on a desk with various items around such as a mouse, glasses, pens etc
pexels.com/photo/photo-of-person-using-laptop-3184160/

Running a small business can be difficult at any time. However, this has been trickier than ever due to the current conditions around the world. Customers are starting to realise that there is a whole world of smaller business out there that they could be supporting instead of the larger, less personal franchises. So, what’s to stop your business from capitalising on some of that business and interest?

With things starting to get back to normal in 2021, here are a few tips to help you run your small business better.

 

Prioritise customer service

Capturing customers is going to be extremely competitive in 2021 as businesses try to get back on their feet following the challenges of the last year. So, you need to give your business the edge, and one way to do that is to provide a high level of customer service that some larger business simply can’t do.

Personalisation is going to play a key role in customer service going forward, as customers need to feel heard and appreciated. Multi-channel service is also going to be a big thing going forward, so make sure you’re addressing customer service enquires from all channels. Be efficient, and customers don’t appreciate waiting weeks for replies.

 

Understand how government support affects you

As the world begins to return to normal in 2021, there is likely going to be some support options from the government that might affect you. For example, are you aware of how the 2021 budget affects small businesses? This is important as there are several things to be aware o this year from the budget.

Furlough is being extended, meaning if you have employees on furlough, or you need to furlough anyone, you will be able to up until September this year. A £5 billion Restart Grant project will be kicking off to help businesses get back on their feet in 2021, and the reduced rate o VAT is being extended to September. Planned changes to the IR35 are going to be going ahead, too.

 

Show your flexibility

Showing your business is flexible is important to retaining and attracting new customers this year. Being flexible applies in a few various ways. There is being flexible with your customers, which means showing your ability to adapt to changing markets and demands quickly and being willing to take feedback on board and address issues.

Then there is being flexible with your staff, which is also important to running your small business in 2021 so you can make the process of getting back to normal as soon as possible. This could be as simple as accommodating flexible schedules or working from home going forward to promoting training and reward incentives.

 

Use social media wisely

Over the past year or so, social media has become pivotal to the success of a small business. Make sure this year, you are using your business’ social media to its full potential.

You can utilise social media tools, such as Instagram Ads or Facebook Ads, to target key consumer demographics and make sure you are reaching the biggest pool of people possible.

 

With the world finally starting to get back to some sort of normality in 2021, now is the time to fine-tune your business processes and make sure you are setting yourself up for success in 2021. 2020, though challenging for all business, saw a huge rise in the creation o, and support or, small business.

So, why not use that opportunity and do everything you can to ensure you are making a name or your business? Take these few tips on board and get your business ready or success this year.

Similar Articles

smart customized CRM solution

Customers and their affinity towards your brand decided the fate of your business. A CRM solution is the perfect tool to influence and manage customer relations for long-term benefits. It is especially important for smaller businesses. In this blog, we elaborately discuss how CRM solutions for small businesses are the way to thrive.

Should You Move to Virtual Desktop Infrastructure

Due to the pandemic year 2020, almost all businesses and companies had increased work from home or remote working in all sectors, be it government or private. Virtual desktop infrastructure (VDI) gives users access to work from any digital device with a cloud-based server. 

Pack and Ship: Tips and Tricks for Efficient Packing and Shipping

Do you have an online business and you need to pack and ship your products? Well, you need to make sure that you are properly packing your packages to avoid spending too much money, wasting time on fulfilment, or failing to protect the products that you need to send.

Woman sitting on a couch looking at a laptop with a credit card in her right hand.

Running a small, online business is a great way to make extra income while doing something that you love. Running a business online also has several benefits of its own, especially in this current climate. So, if you’re thinking about starting an online shop, here are a few things to consider.

5 Ways Material Management Can Enhance On-Site Productivity

Material management is one of the most important services offered by a general contracting company. It helps the construction workers in carrying out their job more effectively and productively.

City Skyscraper for an Office Block

EU startups have embraced the modern working concept of managed office spaces, also monikered the generation Y office. And even despite the challenging conditions created by COVID-19, these offices are providing the much-needed flexibility to deal with financial shortcomings in the small business space.

Older woman cleaning a window with a yellow cloth.

Now more than ever, small businesses are thriving. In the current climate, more and more people are turning to small and local businesses to fulfill their needs, which makes now the perfect time to consider opening your own business.

Business Analysis

In the 21st century, with a rapidly changing economy, we can see a changing landscape of business. It will inevitably create new business challenges with an increased demand for smart solutions. On the one hand, refined technology is emerging, but oppositely, there is a growing demand from customers for its implementation.

Businessman Image via Pixabay

Businesses are increasingly expanding their operations globally. This is no longer reserved for large multinational corporations. Even some of the most disruptive startups with annual revenues of less than $1 million have direct access to multinational markets. The tips discussed here can help businesses looking to go global avoid some common mistakes.