4 Tips For Running A Small Business In 2021

A Macbook with a website open, sitting on a desk with various items around such as a mouse, glasses, pens etc

Running a small business can be difficult at any time. However, this has been trickier than ever due to the current conditions around the world. Customers are starting to realise that there is a whole world of smaller businesses out there that they could be supporting instead of the larger, less personal franchises. So, what’s to stop your business from capitalising on some of that business and interest?

With things starting to get back to normal in 2021, here are a few tips to help you run your small business better.


Prioritise customer service

Capturing customers is going to be extremely competitive in 2021 as businesses try to get back on their feet following the challenges of the last year. So, you need to give your business the edge, and one way to do that is to provide a high level of customer service that some larger businesses simply can’t do.

Personalisation is going to play a key role in customer service going forward, as customers need to feel heard and appreciated. Multi-channel service is also going to be a big thing going forward, so make sure you’re addressing customer service enquires from all channels. Be efficient, and customers don’t appreciate waiting weeks for replies.


Understand how government support affects you

As the world begins to return to normal in 2021, there are likely going to be some support options from the government that might affect you. For example, are you aware of how the 2021 budget affects small businesses? This is important as there are several things to be aware o this year from the budget.

Furlough is being extended, meaning if you have employees on furlough, or you need to furlough anyone, you will be able to up until September this year. A £5 billion Restart Grant project will be kicking off to help businesses get back on their feet in 2021, and the reduced rate o VAT is being extended to September. Planned changes to the IR35 are going to be going ahead, too.


Show your flexibility

Showing your business is flexible is important to retaining and attracting new customers this year. Being flexible applies in various ways. There is being flexible with your customers, which means showing your ability to adapt to changing markets and demands quickly and being willing to take feedback on board and address issues.

Then there is being flexible with your staff, which is also important to running your small business in 2021 so you can make the process of getting back to normal as soon as possible. This could be as simple as accommodating flexible schedules or working from home going forward to promote training and reward incentives.


Use social media wisely

Over the past year or so, social media has become pivotal to the success of a small business. Make sure this year, you are using your business’ social media to its full potential.

You can utilise social media tools, such as Instagram Ads or Facebook Ads, to target key consumer demographics and make sure you are reaching the biggest pool of people possible.


With the world finally starting to get back to some sort of normality in 2021, now is the time to fine-tune your business processes and make sure you are setting yourself up for success in 2021. 2020, though challenging for all businesses, saw a huge rise in the creation of, and support of, small businesses.

So, why not use that opportunity and do everything you can to ensure you are making a name for your business? Take these few tips on board and get your business ready for success this year.

Similar Articles

Is Online Printing Overtaking Traditional Methods?

In the ever-evolving landscape of the printing industry, a significant shift has been observed in recent years. The advent of online printing services has sparked a debate on whether these modern methods are overtaking traditional printing techniques. 

Enhancing Construction Site Safety through Rental Equipment

Construction sites are inherently hazardous environments, and prioritizing safety is crucial to protect workers and minimize the risk of accidents. Rental equipment from reputable construction equipment rental companies can play a significant role in enhancing construction site safety.

Silicone Edge Graphics

Silicone Edge Graphics, commonly abbreviated as SEG, have actually changed the world of visual communication and also marketing. These sophisticated graphics incorporate the versatility of fabric with the crispness of printed graphics

Ultimate Guide to CNC Foam Machining

CNC machining is a process that utilizes computer numerical control (CNC) technology. It is used to cut foam and other materials into complex 3D shapes. CNC Machining is used in a wide range of industries such as aerospace, automotive and medical industries to manufacture custom parts and components.

Effective Office Management Strategies for Business Owners

As a business owner, managing your office is crucial to ensuring your business's success. Effective office management strategies can help increase productivity, reduce costs, and improve employee satisfaction

Pneumatic Conveying System

Inside a pipe network, dry bulk materials such as grains and powders can be transported with the assistance of pneumatic conveying devices. The flow of nitrogen gas and pressure differentials are the sources of the driving power behind the exchange.

how to start an Ecommerce business alone

Today, starting an online store requires a significant effort on your part. Starting an online business requires a lot of risk and funding. 

office supplies

If you are a regular office attendee, then you must know the vitalities of the office supplies that every other official workspace requires. Employees have become so dependent on the office supplies

9 Smart Budgeting Tips for Small Business Owners

Nothing is surprising in beginning a business requires a fair piece of cash, yet expenses don't end once you're ready. As a small business owner, you'll need to make and keep a solid budget to hold your funds within proper limits.