Mobile Game Development: A Great Way To Engage Mobile Users


Mobile games have come of age, thanks to the increasing abilities of the mobile devices and the operating systems. With the advent of Android OS, iOS and Windows etc, a range of smartphones has emerged with incredible processing power and memory.  As a result, mobile game development has now become so lucrative.

As the operating system affected most of the operations that people performed on the computers, games were one of them. People used to play games on mobile but the limited capacity of the devices supported basic games with no appreciable graphics. However, the scenario has transformed dramatically over the past few years. 

The smartphones and tablets are now able to run games that are CPU and graphics intensive with magical smoothness. Users who earlier were hooked on to their PCs for a great experience are now playing games on their handheld devices with equal fun. The advantage of playing games on these devices is that you enjoy the pleasure of gaming even when you are traveling or waiting for your bus to arrive.

Mobile operating systems like Android and iOS boast a very rich collection of games on their app stores and can be downloaded by pressing just a few buttons. If we look at the mobile game development from the business perspective, they are very lucrative as there are several ways to monetize the game and earn profits. Once, the game becomes popular on the AppStore, ads can be run on them to generate revenue. Other methods like an upfront price for the game and in-app purchases also let the business earn profits. 

Although there is no dearth of games on mobile platforms across any genres, users are always on the look out for more interesting and engaging games. Therefore, if the mobile app development is carried out by the experts, it is most likely that the game will impress the users. The game must be unique and must not resemble an already popular game as it weakens its chance of being successful.

Features that make a game viral

  • The mobile games must be able to target the intended audience with its appearance and gameplay.
  • Options to connect to the friends and inviting them to play the game must be provided as this is one of the most crucial features that makes a game viral.
  • New updates, game levels, and rewards must be introduced at regular intervals to keep the interest of the users alive.
  • In-app purchases should be planned carefully and must be offered to the users when they need them the most.
  • Ads should be published in the game without interfering with the gameplay as it may ruin the UX. 
  • The ads also must not be too frequent and grossly irrelevant.
  • The push-notification feature must be included in the app as it helps the game developer to retain the users by offering them discounted in-app purchases and other features.

These games are not just meant for the entertainment of the users, but also serve as a good platform for marketing and advertisement. Mobile games are often launched prior to movie release to build the curiosity and hype. Also, the games help in promotion and establishment of brands. However, the games must be engaging enough to keep the users glued to them. 

In order to make sure that the mobile game offers great gameplay with impressive graphics etc, the game development company should be chosen wisely. It is recommended that portfolio, clientele, and reviews of the offshore game development firm be checked and verified before handing over the mobile game development project to it. Only then, an engaging game with immersive experience can be ensured.

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