How To Make App Store Optimization More Effective?

Whenever the term ASO comes, there are two categories of people, one who admit that they have no clue about it, and the others explain to you that ASO is similar to SEO for App stores. The latter is not entirely wrong. It is the simple and easiest way to explain this concept to the people who are unfamiliar with it. Still, the real concept is more deep, interesting and complex.

The main difference between the ASO and SEO depends on what happens after the users enter the app page. The process ends here for the SEO. The reason of including specific keywords in the web pages is to make the website appear among results of the top search for related queries.

For App store, the process is just started. Our objective is not to generate the traffic on the app page, but to make sure that the app has been discovered by the loyal and relevant users. Those users won’t only visit app page but install our app and use it regularly. We do it for conversion, not for traffic.

For mobile app optimization, it is necessary for you to pay attention to the several aspects. This will play an important role during the visit of a potential user. Here are some key steps for creating an informative, compelling and creative experience for the users.

Relevant Keyword

This is similar to SEO. By using specifically selected tools like App Annie and SensorTower, the content of your page should be comprised of relevant and in demand terms. This will lead the potential users to the app. You need to hit the right stability between various levels of difficulty and traffic. There are many words which you can compete with. But there is need to be aware while selecting the keyword.  

Note: Simple App store search can bring the most organic traffic to the page, so choose the keywords wisely.

Application Description

Although keywords research generates the best response out of Apple and Google's algorithms. Still, there are some users who read the app description before deciding whether or not, they are going to install your app. You need to be precise on your content. It should not be stuffed with the keyword because that stuffing will make the app description uncleared and affects the ASO.

Note: Potential and loyal users do not care about the keywords. They would prefer those apps which ask permission to access their personal and sensitive information. You have to be careful about the text which won’t contradict needs of the user.

Icon Of The App

The app icon should be unique. You have to be sure that the app would give the user a sense of what the application is able to do. There is a way to turn the flat icon of an app into an eye-catcher. You can put a small picture in the frame and allow the icon to break that frame and create a 3D effect.   

Note: When the users examine different option after the search, the icon of the app is the first thing they notice, so, it must be perfect.

Screenshots

It is necessary to put the screenshots in your app page as it can be proven as another advertising platform. An unfamiliar brand should pay more attention to this aspect. It may bring an opportunity for them to grow in the market and make their mobile app optimization more effective.

Note: Use screenshots to tell everything about the app. Don’t make the app page boring.

App Name

The name of your app should be informative and catchy. The leading keyword should be a part of your app title. Choosing the right app name is a challenge for the developers. As there is a character limitation on the Google Play store. Don’t choose a title which just sounds fun and attractive, instead research your category and observe the influence of chosen keyword on ranking.

Note: Try to make your title short and sweet, so it will be easily understood by the users and lead them to your app.

 

Category

To influence the ranking, you should choose the right category for the app. The right category should be based on the generated revenue and level of competition. Apple has introduced subcategories along with primary category. This has divided the App store into segments. It also allows the developers to rank high in specific fields.

Note: Categories chosen by the developers give the better sense of functionality of app to the potential users. It also allows the users to find the app in the relevant search.  

Price

Sometimes it is tricky to choose the price of the app for the users. There are many free apps available in the market. At that time, asking the users to pay for your app seems risky. If you have planned to place the app in “apps on sale” section, first decide the price. The price of the app must be chosen wisely and it should be affordable. In addition to that, you can launch sales and special offer during holidays.

Analytics

Once all the aspects like title, screenshots, and description are in their place, you can upload your app to the App store. You have to constantly measure your results and optimize it. For this, you can add more creative content, change the description of the app and try different keywords time to time. It would let you know everything about the response of the users towards your app.

Conclusion

It is necessary to fully understand the needs of users and what drives them to install an application. App developers can apply the above points in their mobile app performance optimization and make the experience of the user more convenient and interesting.

Similar Articles

Integration Testing and Its Importance in Software Development

Incompatibility is a common issue in software development and can happen for many reasons, such as different versions, data format inconsistency, or contrasting process logic. Integration testing is the process that helps find these inconsistencies between different software modules.

11 Essential Testing Strategies That Improves Mobile Testing

Mobile technology is changing rapidly, and the quality and performance of mobile applications are of paramount importance. Testing the mobile applications to ensure that they perform as per the design is equally important. This testing can be achieved by using some strategies that can play a critical role in improving the testing of mobile applications

mobile-application-development

In an environment where the speed of technological advancement is breathtaking, maintaining a leading edge in the mobile app development landscape is essential. As we transition into 2024, new and innovative trends are making their mark, altering the methodologies we apply in the creation of mobile apps

Using the CI/CD Approach for Mobile App Development Transformation.

In the dynamic realm of mobile app development, Continuous Integration (CI) and Continuous Deployment (CD) have become crucial practices to ensure the efficient and reliable delivery of high-quality applications. CI/CD pipelines play a pivotal role in automating the integration of changes from various developers and deploying applications to production environments.

Importance of Mobile Apps for Insurance Companies

Mobiles and by extension, mobile apps are the basis for the modern mobile device and take it beyond a mere communication tool. In today’s world, information has to be available at our fingertips and people want mobile applications to do instantly what websites used to do before, give information and details instantly, anytime & anywhere

Benefits and Use Cases of Serverless Architecture in Mobile App Development

In the ever-evolving landscape of app development, embracing innovation is not just a choice but a necessity. Enter serverless architecture, a transformative paradigm reshaping how we approach app development.

Advantages of Using React.js for Developing Engaging Educational Applications

EdTech developers leverage modern technology to create immersive and engaging learning apps. A successful product relies on solid technology, including front-end frameworks like React.js, offering efficient development and incorporating cutting-edge features like gamification and voice recognition for a standout user experience in the education industry

Reasons To Use Flutter for IoT App Development

Internet of Things, or IoT, is a fast-growing concept that promises a transformation in how we live and work. It enables us to connect and control smart devices such as wearables, medical devices, sensors & more using mobile apps. IoT has impacted many aspects of our lives, and some of the most notable are home building, logistics, healthcare, and more.

Xamarin vs Native Mobile App Development: Which one Should You Choose?

Mobile app development has become an essential part of the digital ecosystem as mobile devices have become more prevalent than desktops or laptops. Regarding mobile app development, two popular approaches are Xamarin and native mobile app development.