Developing a Logo for your Clothing Line
Other than having unique company names, the logo of your clothing line is also a vital part of your brand since it represents the voice, the mission, and also the vision of your business. Although the company name also represents these, the design company logo is literally your clothing line’s mark. Today, different brands spend millions just to acquire an excellent logo for their brand since it has a huge impact on how people see a brand.
If you have finally decided to start your own clothing line yet is still in the process of letting its visual story progress, here are a few tips on how to develop a great design company logo for your clothing line:
Research and Study your Niche
Most of the time, a variety of visual themes appear, and just like the logos in fashion magazines, most of them appear similar with all caps and serifed-types of fonts while newspapers use black-letter kinds that are similar to the New York Times. Through these themes, logos are able to show that specific brands belong to a certain group or niche, and all of these have specific values that they follow. However, even if most of the logos in your business’ niche look a specific way, it does not mean that you have to follow this and do the same to your clothing line’s logo.
Focus on the Simple Aspects
It is essential to keep your design company logo simple since an overly and intricately-designed logo can be too much for a person to actually focus on. This will also be difficult for your customers and prospects to actually recognize the logo, especially when its size is minimized for certain reasons. A logo with too many flashy elements can distract anyone’s attention, taking this away from the main purpose of the clothing line’s logo which is to represent the brand.
Always remember that your logo should always symbolize your brand so it is better to keep this visually appealing and pleasing while utilizing a clean and simple design. One rule of thumb is to ensure that your logo appears the same even with a black on white background.
Make the Logo Symbolic
Logos make use of icons which help represent your brand and these can be accompanied by texts, depending on your preference. An abstract-styled logo appears with geometric shapes but these can also come off as organic; also, to know what makes a logo abstract is that the mind does not necessarily recognize the visual as a specific object / element. For figurative logos, these represent an image that the human mind can easily recognize.
Typographic logos generally consist of your clothing line’s brand name written in a specific way or order, and the fonts used can be exclusively designed specifically for the occasion. If you already have a typeface, you can have a modified version of this to use for your logo.
Keep it Unique and Original
This is something everyone already knows, yet it should be stated over and over since some people tend to copy other’s logos. Also, having a unique logo just for your clothing line will prevent any form of confusion when it comes to your products. Remember that your logos need to be unique if you want to stand out from the rest.
If you are just starting your own clothing line, you most likely have a budget to follow, and hiring a professional designer to create your logo can be a little too expensive. Instead, you can hold your own logo design contests on Squadhelp which is one quick, easy, and more affordable way to acquire excellent logo designs for your clothing line.
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