Email Marketing is one of the most successful traditional marketing techniques which are still useful and efficient. The major advantage with it is that it goes well with modern-day digital marketing techniques like Content and social media marketing. This would enhance the value and outcome of the marketers’ efforts.
Undoubtedly, Social media can now function on its own using automation techniques, but it would produce much better results when it is strategically paired together with other components. Social sharing is like the spine of all content initiatives now, platforms and their functionalities like Facebook remarketing and LinkedIn promotions open doors for better lead generation opportunities. Instagram, in its way, is also slowly joining the league as the marketer’s best tool for promotions and lead generation.
Instagram with e-mail marketing:
There is a real possibility that Instagram marketing can go well with email marketing. Though many modern marketers tend to ignore email marketing and defy to accept it as a strong promotional channel, experienced professionals who know how to create the right mix of strategies bring the desirable results. Although Instagram gives social marketers a quick entry towards brand fans, e-mail marketing remains a mode of direct communication that a company can use to reach its target audience.
Ideally, a digital marketer who manages different technologies can use Instagram as the ideal sales channel through which a business can generate leads. Emails marketers can take up these leads, and work on them through the sales channel to convert them over to purchase a product or service.
However, this is not an easy job. A marketer needs to acquire knowledge and expertise to know how it may work in a real-time situation to enjoy the expected results. Let us discuss some of the top e-mail marketing tips that will strengthen your efforts in Instagram promotions.
1. Identify the lead magnets:
Have a meeting with all of your team members and run a rack brains session to determine what matters the most to your customers and what are the common problems faced by them.
Even though you may not be able to solve every problem, you will get many points to work on. Try to come up with solutions in such a form to evolve a large number of leads.
Start from simple coupons and go up to informative e-books, an ideal lead will hand over the needed personal information in a fraction of a second. Whether you consider it as a lead magnet or an opt-in option, the main objective is to have a target group.
If they find a real good steal, you will start seeing names and e-mail IDs pouring in. Now, how will Instagram help you in this particular digital marketing strategy? It is quite simple. People see promotional offers on Instagram with attractive images and that will get an increase in your followers for Instagram. They go to the bio and then click on the link to land on your website.
2. Creating a special landing page for Instagram:
It is important to consider where you lead the Instagram followers. Everyone would think of the company website, which is the standard practice. However, it is ideal if you can redirect your Instagram fans to a customized landing page where they have easy access to all your offers. It eliminates any possible confusion for the customers who otherwise would have to browse through various web pages on your site to find what they are actually looking for.
An Instagram-specific landing page is found to have 40% more lead generation. Once you receive the name and contact e-mail ID of the users, you can instantly deliver what they are looking for in the form of free valuable content or promotional coupons by email. They would then start enjoying the benefits of participating, you can also make use of the same users to expand your customer base by adding more followers to your account through user referrals and other offers.
3. Instagram Bio:
On Instagram, it is not possible to add a link or call to action on the posts. The only place where you can add a link is in your pages’ bio. To do it the right way, think of a short but attractive description of your business or special offers and include a tempting call to action too. The bio should be enticing and galvanizing to form an emotional connection with your customers. They should get a feel for your unique brand and then click on it to reach the landing page and share their contact details for us to send them messages or emails.
4. Instagram contests:
It is also important to discuss Instagram contests, which have a very high acceptance among the users. Make interesting contents that bring in more traffic using your existing followers.
By using the above strategies, we can get the information required to send in emails and messages to the lead and start an email marketing campaign providing various offers and deals which would get huge traffic to your website.