Combining Instagram and Email Marketing for Business Promotions

Combining Instagram and Email Marketing for Business Promotions

Email Marketing is one of the most successful traditional marketing techniques which are still useful and efficient. The major advantage with it is that it goes well with modern-day digital marketing techniques like Content and social media marketing. This would enhance the value and outcome of the marketers’ efforts.

Undoubtedly, Social media can now function on its own using automation techniques, but it would produce much better results when it is strategically paired together with other components. Social sharing is like the spine of all content initiatives now, platforms and their functionalities like Facebook remarketing and LinkedIn promotions open doors for better lead generation opportunities. Instagram, in its way, is also slowly joining the league as the marketer’s best tool for promotions and lead generation.

Instagram with e-mail marketing:

There is a real possibility that Instagram marketing can go well with email marketing. Though many modern marketers tend to ignore email marketing and defy to accept it as a strong promotional channel, experienced professionals who know how to create the right mix of strategies bring the desirable results. Although Instagram gives social marketers a quick entry towards brand fans, e-mail marketing remains a mode of direct communication that a company can use to reach its target audience.

Ideally, a digital marketer who manages different technologies can use Instagram as the ideal sales channel through which a business can generate leads. Emails marketers can take up these leads, and work on them through the sales channel to convert them over to purchase a product or service.

However, this is not an easy job. A marketer needs to acquire knowledge and expertise to know how it may work in a real-time situation to enjoy the expected results. Let us discuss some of the top e-mail marketing tips that will strengthen your efforts in Instagram promotions.

1.    Identify the lead magnets:

Have a meeting with all of your team members and run a rack brains session to determine what matters the most to your customers and what are the common problems faced by them.

Even though you may not be able to solve every problem, you will get many points to work on. Try to come up with solutions in such a form to evolve a large number of leads.

Start from simple coupons and go up to informative e-books, an ideal lead will hand over the needed personal information in a fraction of a second. Whether you consider it as a lead magnet or an opt-in option, the main objective is to have a target group.

If they find a real good steal, you will start seeing names and e-mail IDs pouring in. Now, how will Instagram help you in this particular digital marketing strategy? It is quite simple. People see promotional offers on Instagram with attractive images and that will get an increase in your followers for Instagram. They go to the bio and then click on the link to land on your website.

2.    Creating a special landing page for Instagram:

It is important to consider where you lead the Instagram followers. Everyone would think of the company website, which is the standard practice. However, it is ideal if you can redirect your Instagram fans to a customized landing page where they have easy access to all your offers. It eliminates any possible confusion for the customers who otherwise would have to browse through various web pages on your site to find what they are actually looking for.

An Instagram-specific landing page is found to have 40% more lead generation. Once you receive the name and contact e-mail ID of the users, you can instantly deliver what they are looking for in the form of free valuable content or promotional coupons by email. They would then start enjoying the benefits of participating, you can also make use of the same users to expand your customer base by adding more followers to your account through user referrals and other offers.

3.     Instagram Bio:

On Instagram, it is not possible to add a link or call to action on the posts. The only place where you can add a link is in your pages’ bio. To do it the right way, think of a short but attractive description of your business or special offers and include a tempting call to action too. The bio should be enticing and galvanizing to form an emotional connection with your customers. They should get a feel for your unique brand and then click on it to reach the landing page and share their contact details for us to send them messages or emails.

4.    Instagram contests:

It is also important to discuss Instagram contests, which have a very high acceptance among the users. Make interesting contents that bring in more traffic using your existing followers.

By using the above strategies, we can get the information required to send in emails and messages to the lead and start an email marketing campaign providing various offers and deals which would get huge traffic to your website.

Similar Articles

reshaping the workforce

With AI, the future of work is not a distant dream but a rapidly unfolding reality.

Digital products

Discover strategies and best practices for building future-proof digital products with expert insights on product engineering in this comprehensive guide.

Startup branding agency

Elevate your brand's success with expert startup branding agency services. Transform your business strategy for unparalleled growth and recognition.

Top 10 Reasons To Choose Magento Development Services For Your Store

In the ever-evolving landscape of e-commerce, choosing the right platform for your online store is pivotal. Your choice can make the difference between a thriving, customer-centric business and one that struggles to keep pace in the digital age.

app development

With predictions about cell phones coming to account for 45 percent of all business activities by 2021, there is no doubt that capitalization on the cell phone markets is imperative

MEORCA: An alternative way to a web search

With the availability of the internet nowadays, a lot of people make a web search to find a solution. Search engine helps them find help online whether it is about news, blog, do-it-yourself articles, images, or videos.

How to Hire a Dedicated PHP  Developer for Your Project

In this digital world, businesses are thriving with websites. They have turned into a key for startups to large enterprises. Launching your own business website has turned demand for the commercial market. 

The Modern Market Place and Consumer

From the time of our ancestors, back when even fire was a precious commodity, we have learnt the tricks of trade. We have understood that none of us can be completely self-reliant and so we must give something to get something. In that capacity, we learned to exchange our goods for someone else’s, a system we called barter.

Quickblox-alternative

Since the sought after of chat applications are multiplying cuz of its exceptional perks in business and collaboration that changes the mode of conversation to next-level. Messaging platforms have been the greatest mode of communication when it comes to enterprise level cases.