Branding a Network Marketing Business on Twitter

using twitter for business

Many say that branding on Twitter is difficult, but in reality, it takes time to build a brand on social media platforms. In some cases, the problems can be using the platform or even the lack of understanding how Twitter operates. There are solutions to every problem, and having a strong brand means success in the long run. Everyone wants to pay bills and have some fun in their lives. So, it is important to do things right and not leave anything to chance. Twitter is a very useful tool for businesses like network marketing and you will notice a major difference over time if you follow these steps.

Networking on Twitter through live interaction and auto-publishing

Some flaws that will hurt a network marketing business is dependence on auto-scheduling posts, auto follows, buying followers, no interaction, no sharing, no following and self-centered posting. These will hurt a brand in every sense of the word. The whole point is to connect with others, either similar or with fans. To share information, educate, entertain or convert them to fans or even sales. However, there is a give and take when it comes to Twitter. So, working on Twitter will take some live interaction and some auto scheduling, it’s a fine balance. It’s OK to use some auto functions for your business. You should not give up total control over to the automation aspect, though.


Network marketing branding on Twitter will work better if you spend an hour or so reading, sharing, liking other posts. Start a conversation, answer questions through the reply button. You may not receive an immediate response or one at all, but at least you’re life and making a difference. People on the other side will see your efforts and may respond and send you questions or even share your stuff. While you’re away and doing other things, this is where your automation comes into play.


You will need to create a well-balanced blend of content that does not exceed the 140-character limit of Twitter. Link shrinkers are wonderful tools to downsize your links. This will save you space for hashtags. Hashtags are used to categorize your content, and it does take research in finding the right hashtags. By focusing on sharing, creating and live interaction you will brand your network marketing business correctly and at a faster clip than through automation alone. Be careful about the time you spend on Twitter, though. While working to build your brand on Twitter, you cannot forget to your other social media sites as well. It can get a bit tricky to manage multiply social media accounts. Fortunately, there are tools that can help you manage them in one dashboard. They will take time to set up and customize, and they are quite affordable. This should help you schedule and publish social media posts easier than doing manually for every channel that you want to draw in traffic. Traffic is important for your business, but uploading to one dashboard will give you more time to close deals and create new ideas for your next campaign.

Twitter is perhaps the easiest one to use and to post too. One big problem that you will come across with auto schedulers, they tend to over pack the post with unnecessary information. It is wise to manually check each post before you hit schedule, so they don't come back with an error and these sites like to clog your marketing effort down. So read the how to's and the tutorials carefully, so you can run your business more efficiently. In some, you can republish old posts and this will help you acquire the right amount of traction. 

Similar Articles

Telecom Marketing Strategies - What the Audience Demands

The marketing strategies are getting judged and revised every moment. Consequently, marketers are finding it quite challenging to keep up with the fierce competition in the marketplace. Hence, not only does it call for innovative strategies, but also revising the existing ones.