Best SEO Agency to Rank in Google AI Overviews

The search market is different in 2025 compared to recent years. Artificial intelligence-powered search platforms like Google AI Overviews, ChatGPT, and Perplexity are changing how people find brands. More users turn to these platforms for quick answers, relying on AI-generated summaries and recommendations. Many brands have not kept pace with these changes. Agencies like Growing Search are now specializing in guiding companies through new requirements for visibility and reputation across both traditional search engines and AI-generated responses.

Introduction to AI-Powered Search

Since early 2025, the number of people using AI-powered search tools has increased quickly. Data from Similarweb and Appfigures shows that in June 2025, Perplexity AI received more than 60 million monthly visits, growing from 18 million at the start of the year. That is an increase of 233 percent in six months. Google’s AI Overviews now apply to over 80 percent of English-language searches in the United States and the United Kingdom. These overviews rewrite the user experience by summarizing topics while referencing sources pulled from across the web. OpenAI’s ChatGPT continues to process over two billion queries per month, often requested through its browsing and retrieval features.

This movement has shifted attention to what is called “AI answer optimization.” Businesses now have to track if and how they are mentioned in machine-generated responses, measure sentiment, and adjust their online actions accordingly.

Overlap Between AI Citations and Organic Rankings

A study from SISTRIX and Moz published in June 2025 looked at which web sources appear in Google AI Overviews. It found that 54 percent of those cited overlap with the top ten organic listings. Yet, 46 percent of citations come from sources that rank lower or do not appear at all in traditional listings. This means that older, high-ranking pages alone do not guarantee AI inclusion. Instead, search platforms are prioritizing content that is new, closely matches the question, and comes from sources judged as authoritative.

This change brings pressure for brands to understand what AI platforms look for. Failing to earn mentions in these new AI tools can reduce web traffic and market presence. The Forrester Research whitepaper from May 2025 reports that brands not included in AI Overviews often lose up to 18 percent of their click-based traffic for high-volume terms. The same paper confirms that most users trust these AI summaries and do not seek alternatives.

A key response has come from major corporations. Over 72 percent of Fortune 1000 brands now have teams focused on managing their presence in AI tools, as compared to less than 20 percent in early 2024.

Growing Search’s Approach: All Work In-House

Growing Search’s team covers both classic SEO, such as audits and keyword research, and new tactics focused on AI-driven search visibility. Their work involves not only getting brands to appear higher in traditional listings but also managing their presence, mentions, and sentiment in AI-generated answers.

All tasks are run in-house, with an emphasis on clear results and high accuracy. The agency has developed two proprietary tools, StakeView and BrandLens, as the foundation of its process.

StakeView

StakeView is an analytics tool that provides a current and historical view of a brand’s organic market share. It measures visibility across both traditional search results and new AI citations. StakeView connects to live data feeds from Google AI Overviews, Perplexity, and ChatGPT, showing where a brand is being cited. It also allows for benchmarking performance against competitors, linking changes in AI answer visibility to shifts in web content, authority signals, or technical SEO actions.

By using StakeView, Growing Search can pinpoint exactly when a brand gains or loses share in AI-powered search environments and trace the cause back to specific content or off-page actions.

BrandLens

BrandLens performs full sentiment and tone tracking for brand mentions appearing in AI-generated answer summaries. This tool analyzes the text of AI answers for positive, neutral, or negative tones. It also detects any shifts in how a narrative is being shaped and flags when new or existing competitors start being mentioned more often.

BrandLens allows Growing Search to respond to negative or off-message coverage with targeted updates. When sentiment shifts, the agency can change content, revise authority signals, or update schema markup so the brand is more likely to be shown favorably next time.

Both tools combine to give a full, ongoing picture of how a brand’s presence is represented in search, both human and machine filtered.

Adjusting to AI Answer Criteria

AI-powered search engines place value on factors that differ from traditional rankings. They reward content that is recent, has semantic relevance, and uses a clear, factual style. Based on continual monitoring, Growing Search refines content and adjusts authority signals so that brands are included in AI-generated overviews.

Several steps are central to the agency’s process:
- Page introductions are updated with short, clear statements to improve inclusion in overviews.
- Schema and structured data are reviewed to ensure every technical detail supports AI platforms.
- Re-indexation requests are submitted through search tools to prompt fresh crawling.
- Shifts in organic and AI platform visibility are tracked so that performance can be compared and actions can be linked to results.

Proving the Value of AI SEO: Industry Evidence

Strong industry support exists for better management of brands’ presence in AI-powered search. Lily Ray, SEO Director at Amsive Digital, shared at SMX Advanced in June 2025 that brands not monitoring or optimizing their inclusion in AI Overviews risk being missed entirely as more people depend on machine-curated answers for their queries. Search Engine Journal published results showing that after brands added AI sentiment and mention tracking tools, their appearance rates in Google Overviews increased by up to 35 percent. This leads to reliable organic traffic improvement, even if classic rankings change.

A B2B software company discussed in Search Engine Land’s July 2025 AI report used frequent content checks and authority building to reach lasting coverage in both Google AI Overviews and Perplexity. After adding weekly audits and schema clean-ups, they measured a 47 percent increase in AI citation visibility. This approach matches the Growing Search model: frequent analysis, quick updates, and focus on both human and AI search patterns.

Statistical analyses by BrightEdge and Conductor in June 2025 report that web pages cited in AI Overviews see double the brand trust scores and up to 40 percent higher click-through rates compared to standard snippets. In contrast, omission results in much lower discovery and recall since AI platforms do not typically give alternatives outside their summary.

The Benefit of In-House and Proprietary Tools

Rapid shifts in AI search logic require fast, flexible responses. Maintaining all work in-house, Growing Search gives its clients confidentiality, better data accuracy, and shorter feedback cycles. Most outside, third-party tools cannot match its ability to pull live AI citation data and perform sentiment analysis in real time.

Gianluca Fiorelli, an SEO strategist, commented in Moz’s July 2025 Pulse that brands seeing the most AI answer visibility are those with teams that combine content, analytics, and technical skills. Internal data helps spot sudden changes in how brands are viewed by AI and lets agencies tune content or authority elements as soon as problems appear.

Conclusion

Growing Search focuses on helping brands claim, measure, and refine their visibility within both standard search and new AI-powered searches. Its focus on in-house execution and use of proprietary analytics tools gives clients new control over their presence on platforms like Google AI Overviews, ChatGPT, and Perplexity. By tracking mentions, sentiment, and citation speed, Growing Search gives companies the best chance to be seen accurately and favorably, as AI continues to influence how information is found and trusted. The agency’s combination of strong analytics and expert adjustment marks its position at the top for brands seeking to manage performance in an AI search market.