Allen Graves

Allen Graves has been on the front lines of digital marketing for over 15 years. Previously a bartender and server, Allen has recently steered his career toward working with Bloom Intelligence and brick-and-mortar fast casuals and QSRs, utilizing WiFi marketing and analytics to help them increase customer acquisition, spend, frequency and satisfaction.

Articles from this author

Customer Segmentation for Better Marketing Results

It’s almost impossible to sell to someone if you don’t know what they truly desire. That’s a simple fact in business, especially for restaurant and retail store owners.