5 Ways To Boost Your Instagram Marketing

instagram-marketing
StockSnap.io

The photo-sharing app that more than 400 million people use every single day has become a social media powerhouse since its launch in 2010. Even though most of us love to post pictures of our pets and/or favorite travel destinations, there’s so much more to this platform. Instagram has incredible potential as a marketing tool, and every business should make it a part of their strategy in order to amass an audience and gain exposure.

If you still haven’t given it a try, it’s time you do so.

If, however, you’ve already jumped on the bandwagon but think your efforts aren’t paying off, try Instagram growth services like Upgrow along with these things to skyrocket your Instagram marketing:  

1. Use relevant and trending hashtags

The easiest way to gain new followers on Instagram is to use the right hashtags. They will help you extend the reach of your photos so that more people can find you and engage with your content. When deciding which hashtags to use, you can go with those that are trending or those that are relevant to your niche. The thing about popular/trending hashtags is that everyone is searching for them, which means your chances of getting noticed are slim. On the other hand, using specific hashtags will be more beneficial since that’s what your target audience is likely to search for. Moreover, when trying to identify relevant hashtags, Instagram’s search bar, with its suggestions of related hashtags, will come in handy, so make sure you explore all the available options. Of course, you can always check what your competitors are doing and which hashtags they are using. Oh, and before I forget - even though the app allows you to use up to 30 hashtags per post, don’t exaggerate.

2. Take advantage of both images and videos

Since Instagram is all about visually appealing content, make sure you harness the power of photos as well as videos to represent your business in the best light and increase your brand visibility. Now that the app lets you create an album of up to 10 photos and videos, you can get creative and use them to present a new product, promote an offer, showcase your customers as well as your team, and communicate your company culture, just to name a few. Moreover, you can even go live on Instagram and in that way connect with your audience in real time. You should definitely try out this live broadcast feature.

3. Add Stories to the mix

This cool feature gives you the opportunity to create live video content that will engage your followers. Adding captions, using filters, and/or doodling will certainly spice up your Instagram marketing efforts and let your personality shine through. Bear in mind that your content needs to be relevant and unique, otherwise your followers won’t bother clicking on your Story. Prior to creating one, think it through. In addition, you can also make an editorial calendar beforehand, just like you’re supposed to do for every social network your business is active on.

4. Leverage ads

Every social media network allows you to advertise your business, and Instagram is no exception. Creating Instagram ads is fairly easy, and you can do it via Facebook Ads Manager or within the app. Before you start creating the visuals and crafting your copy, you’ll need to define your target audience, set your budget and duration, and decide on your call-to-action button. If you have a business profile on Instagram, you can choose the post(s) you want to promote directly from the app. Using this platform for advertising will get your business in front of potential customers, so get your creative juices flowing and start creating your ads.

5. Collaborate with Instagram influencers

Since Instagrammers trust influencers and respect their opinions, you should take advantage of this ‘star power’ and partner with those who best reflect your brand. Not only will they give credibility to your brand, but they will also help you increase your reach and, ultimately, revenue.

Before you start searching for the top influencers, identify the goal you want to achieve and plan your Instagram campaign accordingly.

Reaching out to influencers you think would best fit you and your brand shouldn’t be a problem, as their contact info is usually included in the bio section.

Over to you.

Have you used Instagram for marketing? If yes, what worked best for you?

Feel free to share your thoughts in the comments.

Similar Articles

Startup branding agency

Elevate your brand's success with expert startup branding agency services. Transform your business strategy for unparalleled growth and recognition.

Top 10 Reasons To Choose Magento Development Services For Your Store

In the ever-evolving landscape of e-commerce, choosing the right platform for your online store is pivotal. Your choice can make the difference between a thriving, customer-centric business and one that struggles to keep pace in the digital age.

app development

With predictions about cell phones coming to account for 45 percent of all business activities by 2021, there is no doubt that capitalization on the cell phone markets is imperative

MEORCA: An alternative way to a web search

With the availability of the internet nowadays, a lot of people make a web search to find a solution. Search engine helps them find help online whether it is about news, blog, do-it-yourself articles, images, or videos.

How to Hire a Dedicated PHP  Developer for Your Project

In this digital world, businesses are thriving with websites. They have turned into a key for startups to large enterprises. Launching your own business website has turned demand for the commercial market. 

The Modern Market Place and Consumer

From the time of our ancestors, back when even fire was a precious commodity, we have learnt the tricks of trade. We have understood that none of us can be completely self-reliant and so we must give something to get something. In that capacity, we learned to exchange our goods for someone else’s, a system we called barter.

Quickblox-alternative

Since the sought after of chat applications are multiplying cuz of its exceptional perks in business and collaboration that changes the mode of conversation to next-level. Messaging platforms have been the greatest mode of communication when it comes to enterprise level cases.

Do You Know Why Your Website Fails To Rank In Search Engine?

In the digital age, Websites goes about as an essential medium for brand reach. Specifically, websites are one of the key resources of a business. Notwithstanding whether it is a little, medium or expansive business, for a business to thrive website has ended up being the big picture of a business.

How You Could Become an Entrepreneur in 2019

With Christmas less than one hundred days away, 2018 is slowly winding to a close. You might find yourself thinking about what you have achieved in the last 12 months, and what your goals might be for the coming year. New Year’s resolutions often come with ambitions to shake up your career or lifestyle