5 Reasons Your eCommerce Store isn't Making Enough Sales
An online store is one of the most vibrant ways to raise proceeds with little overhead: You can easily generate sales 24x7 at a global level without the investment in staff or other resources required for operating a brick-and-mortar business.
Regardless of the fact that over 205mn customers in the US shop online, and an average consumer spends around $3,000 per year, we see a lot of ecommerce businesses vanishing altogether within the first couple of years since their inception, while most of those who survive fail to generate sales as per their expectations.
If you consider yourself among them, here’re are top 5 reasons that could be the pain points of your revenue trouble.
1. Poor quality product descriptions and images
When consumers shop online, they do not have the comfort to pick up a product and check it out. They only have the option to view the product images you provide and make a buying decision over it, along with the product description you have in place.
Descriptions and images must be created effective enough to entice the buyers towards the product. If you rely solely on descriptions or have shoddy images, you are at risk of losing a lot of sales since you'll fail to create user interest in your items.
Showcase your store items with unique descriptions and quality images taken from various angles, to attract buyers by showing the value and worth of the item and how a customer can take advantage of it.
2. Missing contact information
You might think of it as a small and insignificant detail, but your contact information is tremendously essential and if you don’t show it proper, or not at all, you’re inviting a red flag from customers.
Consumers want to know you are easily approachable if even of an issue. If you’re not showcasing your location and essential contact information such as phone number, etc. you definitely have a tough time in creating trust with your consumers.
3. A complicated checkout process
A multi-step, complex checkout process is an annoying experience for consumers. It’s more like visiting to Walmart for a single item, just to discover that the store has only two registers in effect and the queue is enormous.
Remove the annoyance by providing your users with a very short, intuitive checkout process. Asking for unnecessary information not just frustrates the customers but also leads to abandoned shopping carts.
Likewise, try if you can provide checkout without registration, such as by signing in with Google or Facebook. Here again, seek customer’s consent to access your profile information on social accounts and make them well aware that only required information will be accessed and that it will be handled with deep dedicated privacy.
4. Hidden shipping charges
People generally abandoned shopping carts at the last minute because of hidden shipping costs that are included at the very end of the checkout procedure. In this day of formidable business competition where most ecommerce websites offer free shipping, it’s tough to survive with too much of shipping charges.
Try to reduce the rates to as low as possible and make sure you clearly communicate the same to buyers upfront, and not at the last navigation of the checkout phase.
Another handy alternate is to integrate a shipping calculator to your website on the home page itself to help customers find out the shipping charges are per the price of the product they’re willing to buy and their postal code.
Most ecommerce stores provide free plugins that make it easy to integrate a calculator like this.
5. Poor navigation (small-tap targets)
As per SmartInsights, 80% percent of buyers surf the web for prospecting through their smartphones. If your ecommerce store has small product images, cluttered design, or tiny buttons then navigation can be incredibly problematic.
Small-tap buttons make it tough for consumers to hit the target link accurately on a reduced mobile screen, which can bitter their shopping experience and give them enough reasons to go shop elsewhere.
You must look to ensure your mobile app design is elegant and your website is responsive. Go for precisely-sized buttons and large images to provide comfort and easy navigation to online shoppers. Google recommends tap buttons and targets should be 48 pixels tall/wide for the least.
Taking care of these 5 top reasons and choosing a good ecommerce website development company can help you cut through the read tape, and conquer more sales.
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