5 Easy Ways to Prepare for a Successful Small Business Saturday

small business saturday

Your chance to rally the local community’s support is coming up—Small Business Saturday is November 26! American Express started the first Small Business Saturday back in 2010, and it has been going strong ever since. What started as a small initiative has evolved into a major event, earning recognition from the United States Senate and support from President Obama. Your small business shouldn’t take Small Business Saturday lightly. To help you maximize benefits from this celebration of small business, here are 5 easy ways you can start preparing.

1. Drum Up Excitement on Social Media

 There’s no better way to get your local community excited than social media—it’s cost effective and gives you wide reach. Now remember, you don’t have to join every single social media network out there. Use the tool that makes the most sense for your audience.

Consider partnering with a social media influencer to help promote Small Business Saturday. You can team up to post about Small Business Saturday, and you can even negotiate for the social media influencer to attend your store for an hour or two to attract more people.

2. Boost Cybersecurity Efforts

The costs of a hack are huge for small businesses—in fact, 60% of small businesses close within six months if they’ve been prey to a cyber attack. Because you’ll likely get an influx of online customers looking to make a purchase on Small Business Saturday, cyber security is particularly important during this event. Don’t give hackers the opportunity to steal personal information from your customers!

Make sure to perform a security audit of your business and verify that you have the latest version of your security software. Update all business computers because otherwise harmful malware and viruses can slip through the cracks.

3. Partner with Other Local Businesses

Businesses, especially in small towns, aren’t the best at cooperating with each other.  This is a lost opportunity for everyone; figuring out ways to partner with other local businesses should be a strategic focus, especially for Small Business Saturday. Work together to promote Small Business Saturday—it’s in everyone’s best interests to attract as many potential customers as possible.

Plan and execute strategic marketing initiatives together. Host a Twitter chat with another related business using the hashtag #SmallBusinessSaturday and send out newsletters featuring other small businesses participating in the event. If other local businesses did exceptionally well sales-wise in previous years, get together and learn from their success.

4. Make Your Website Mobile Friendly

While the majority of individuals make online purchases via their desktop, the number of people making purchases on their mobile devices is growing. According to Outer Box Design, 125 million US consumers own smartphones, and 62% of them have used their mobile device to make a purchase in the last six months.

You can easily determine if your website is mobile friendly by taking Google’s Mobile-Friendly Test. If your website scores poorly, it might be time to consult a web developer. Or, if your website is on Wordpress, it’s fairly simple to find or buy mobile responsive themes.

5. Invest in a Credit Card Reader

The easier it is for your customers to pay, the better! Credit card readers have exploded in popularity in recent years because they are a good, low-budget alternative to a full card-reading system. Even if you already have a card-reading system, a credit card reader can help you ring up more customers or go to offsite events such as farmers’ markets.

There are plenty of good credit card readers out there, and deciding which one you get ultimately comes down to the needs of your small business. Take a careful look at the fees and unique features of each credit card reader to make your choice.

Which are you going to do first? Let us know in the comments if this article was helpful and if it helped you prepare for a successful Small Business Saturday. There’s no better way to get people to shop local!

Similar Articles

Best Trade Ideas

There are some needs for the most proper business performance to happen. We are talking about some good thinking of the setups. There will be some good necessary for the stop-loss and take-profit. Though the investment in the trades will not fix it, the influence will be there

Wooden Storage Boxes

Wooden boxes have always proven to be a useful way to store stuff. They have been in existence since ages. However, over a period, they have transformed and now find multiple uses. Today, you can find myriads of options available in the market.

Real Estate Business

Are you thinking about a job that gives outcomes in less time? Yes, working in a 9 to 5 job can be boring sometimes, and having a similar routine can make one uninterested as well. Real Estate Business is one of those sources of work that will pay you in less time and it demands the least educational background as well.

small business

Small businesses have a much higher mountain to climb to gain visibility for their products or services. They need to work harder to get attention even though they may be taking all the right steps with SEO and traditional marketing techniques.

mobile app testing in retail business

Retail is the procedure of selling consumer services or goods to customers via numerous channels of distribution to earn revenue. Retailers fulfill the demand identified via a supply chain. The term "retailer" is classically useful where a service provider fills the small orders of a huge number of individuals. 

field service management software

Imagine yourself arriving in the office and minutes after your arrival you see a bundle of documents piled next to your work station. The sight is enough to let you feel comfortable as all that it conveys is doing a lot of manual effort. That is of course a nightmare if you are not investing in field service management software. 

Top Tips for Young Entrepreneurs

More and more young people are making the leap from education straight into the world of entrepreneurship. Even if you haven’t already started your business, there’s a lot you can do at a young age to improve your chances of success for when you do

10 Eco-Friendly Reusable Food Storages That You Should Know

From the packaging of products and goods up to storing our foods, we are using plastics. But no matter how helpful plastics have been in our lives, it still has a bad effect on our environment. That’s why there are companies who thought of alternatives that we can use every day. Most especially on the products related to food.

General Liability Insurance

General liability insurance is known for covering the expenses that concern injuries of non-employee. These are the injuries that happen to your property materials or the injuries you had become the reason to cause to someone else property, their slander, and libel.