5 Easy Ways to Prepare for a Successful Small Business Saturday

small business saturday

Your chance to rally the local community’s support is coming up—Small Business Saturday is November 26! American Express started the first Small Business Saturday back in 2010, and it has been going strong ever since. What started as a small initiative has evolved into a major event, earning recognition from the United States Senate and support from President Obama. Your small business shouldn’t take Small Business Saturday lightly. To help you maximize benefits from this celebration of small business, here are 5 easy ways you can start preparing.

1. Drum Up Excitement on Social Media

 There’s no better way to get your local community excited than social media—it’s cost effective and gives you wide reach. Now remember, you don’t have to join every single social media network out there. Use the tool that makes the most sense for your audience.

Consider partnering with a social media influencer to help promote Small Business Saturday. You can team up to post about Small Business Saturday, and you can even negotiate for the social media influencer to attend your store for an hour or two to attract more people.

2. Boost Cybersecurity Efforts

The costs of a hack are huge for small businesses—in fact, 60% of small businesses close within six months if they’ve been prey to a cyber attack. Because you’ll likely get an influx of online customers looking to make a purchase on Small Business Saturday, cyber security is particularly important during this event. Don’t give hackers the opportunity to steal personal information from your customers!

Make sure to perform a security audit of your business and verify that you have the latest version of your security software. Update all business computers because otherwise harmful malware and viruses can slip through the cracks.

3. Partner with Other Local Businesses

Businesses, especially in small towns, aren’t the best at cooperating with each other.  This is a lost opportunity for everyone; figuring out ways to partner with other local businesses should be a strategic focus, especially for Small Business Saturday. Work together to promote Small Business Saturday—it’s in everyone’s best interests to attract as many potential customers as possible.

Plan and execute strategic marketing initiatives together. Host a Twitter chat with another related business using the hashtag #SmallBusinessSaturday and send out newsletters featuring other small businesses participating in the event. If other local businesses did exceptionally well sales-wise in previous years, get together and learn from their success.

4. Make Your Website Mobile Friendly

While the majority of individuals make online purchases via their desktop, the number of people making purchases on their mobile devices is growing. According to Outer Box Design, 125 million US consumers own smartphones, and 62% of them have used their mobile device to make a purchase in the last six months.

You can easily determine if your website is mobile friendly by taking Google’s Mobile-Friendly Test. If your website scores poorly, it might be time to consult a web developer. Or, if your website is on Wordpress, it’s fairly simple to find or buy mobile responsive themes.

5. Invest in a Credit Card Reader

The easier it is for your customers to pay, the better! Credit card readers have exploded in popularity in recent years because they are a good, low-budget alternative to a full card-reading system. Even if you already have a card-reading system, a credit card reader can help you ring up more customers or go to offsite events such as farmers’ markets.

There are plenty of good credit card readers out there, and deciding which one you get ultimately comes down to the needs of your small business. Take a careful look at the fees and unique features of each credit card reader to make your choice.

Which are you going to do first? Let us know in the comments if this article was helpful and if it helped you prepare for a successful Small Business Saturday. There’s no better way to get people to shop local!

Similar Articles

5 Small Business Ideas to Try In 2019

It can seem to be a gigantic task when it comes to the initiation of business. Behind the idea for a business that you chase, there is a lot of time, money and risk that is involved.

office storage cabinets

You whip your office into a completely new look by changing a few things hither and thither. Your office space needs to be updated from time to time as that helps boost the productivity of your employees also making sure that clients are impressed.

patent trade mark attorneys brisbane

The purpose of a trademark is to define a service or product as being associated with a particular brand. A trademark ensures that there is no confusion to buyers over who is selling the item or service to them. A trademark provides the owner with sole rights to use it to label their items or services with it and safeguards against other entities from using it.

patent trade mark attorneys brisbane

With an ultra-competitive commercial landscape and one that provides consumers with a near infinite list of online stores from which to buy, brand allegiance is now more crucial to business owners than ever before.

Sharpen your CRM into a Tool that Sellers Need for Rapid Business Growth

Be it Salesforce or any other Salesforce Alternative CRM solutions customer relationship management software has never been popular with sales teams.

patent trade mark attorneys brisbane

Protecting your brand online is essential to ensuring the long-term prosperity of any contemporary business. That said, when you don’t have deep pockets and your business is preoccupied with more ‘pressing’ matters, the topic of intellectual property can easily get pushed aside.


Setting up a small business in today’s digital age of information overload can be overwhelming. It can be difficult to know where to start and how to find out what you need to know. So let’s start with one of the most important things: keeping your company safe. 

 4 Ways to Upsell for Your Small Business

Recently one of our customers went for a spa therapy when an attendant offered her a deal: If she goes for a full body Thai Spa Treatment, she could get a complete pedicure and manicure for half the normal price.
Now, the customer did not visit the spa looking for pedicure and manicure, but the price was irresistible. So she splurged.

patent trade mark attorneys brisbane

As Patent and Trade Mark attorneys, it’s common for us to encounter businesses and individuals who have wrestled with difficulties that may not have occurred, had they chosen the right course of action.