15 Unique Ways To Promote Your Mobile App For Free
There are so many app developers who have become successful in the mobile technology world without spending millions on promoting their app. Some even make millions selling their app based on free promotion using buzz generated from social media platforms, customer referrals, and free press publicity.
In reality, you will be doing more good for your app if you make use of all the free promotional tools at your disposal, and it makes no sense to pay big money for advertising to acquire customers as the cost of customer acquisitions is quite expensive when compared to the cost of the app. It doesn't mean you should totally ignore paid methods. It only means you should invest more time in free ways. Keep reading to find the 15 unique ways you can promote your app for free.
15 Easy Ways to Promote your Mobile App for Free After Mobile Application Development
1. Build a Microsite
The microsite is a one or two pager that showcases the features of your app to people. Examples can be seen on Path and Snapchat.
2. Build a Teaser Website
A teaser website helps you observe the interest of people on the launch of the main app. Do this for at most two months to collect email addresses of users who have already indicate their interest in your app.
3. Start a Mobile App Specific Blog
Write captivating contents that can draw users to your website. Ensure that they are interesting and attach the blog to your microsite.
4. Share Your Content With Users
You can promote your app by using your Facebook, LinkedIn, Twitter, and Google+ profiles at different times in a week. These social media platforms help you showcase your app to users.
5. Create a Product Video
Make a product video that users can easily relate with. It's simple, just make it personal, funny, creative, and thought-provoking.
6. Identify With Bloggers
Look for bloggers who would care and who write content relating to your app. For instance, a female clothing app can be pitched to tech bloggers who’s audiences are mainly females.
7. Offer a Promotional Discount
Consider offering promotional discounts if your app is one that requires payment before downloads. This price point can be done periodically to encourage impulse purchase.
8. Collect Emails
Ensure that potential customer emails are collected from your website, Twitter or Facebook account. This can be a useful marketing tool for your app.
9. Optimize Your Email Signature
Make available an interesting one-liner about the app. It should be with the link to your email signature for download.
10. Share Content on Pinterest
Post infographics, blog images, and visual content (like customer photos) from your app to share content on your Pinterest board.
11. Manually Recruit Customers
Know where your audience is: find them and reach out to them. Using the right medium to get more customers is vital.
12. Organize a Contest
It can simply Involve encouraging people to share your content on their social accounts or even tweet about the content to help promote your app. Winners can be chosen randomly every week to download your app for free especially if it's a paid app.
13. Open a Facebook Group
Create a group on Facebook for people with common interests. Their interests should be related to your app's niche. This way, people can socialize and meet up regularly.
14. Get in Contact With Admins of Related Facebook Pages
Reach out to admins of Facebook pages with 100k+ likes. Ensure that these pages have similar interests with you, and beg them to mention your app to their users from time to time.
15. Be Careful When Resolving Negative Reviews
Keep in mind that a happy customer is an unpaid brand ambassador for your app. Customers can make or break your app. So, mind how you address negative feedback.
Your mobile app developers have helped you bring your idea to life. It is up to you to make your mobile app a success.
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