Use a Social Media Hub for Your Brand Website for Unique User-Experience
With the number of social media channels mushrooming every year, it became a tedious task for brands for social posting, management, tracking, updating and being responsive on all these multiple channels. Brands started to turn towards tools that centralize all their social media activity onto websites and walls.
Here, social media hubs emerge as the tool that aggregate and simplifies all the social media activity of a brand. Social media hubs aren’t like the regular plug-in buttons of social networks on websites which do not depict a clear image of the social activity or the follower base. Instead, social hubs add a zesty touch to the websites when embedded onto them. Brands can effortlessly create a social hub for a website and embed it there.
A social media hub for websites gives the brand a total digest of its social media activities of the chosen channels. Embedding social hubs on websites is a growing trend among global brands that have massive social activities from posting, updating, sharing, commenting to liking, responding etc.
Why do we need a social media hub for websites, however? – This is simply because social media hubs result in improved communication, quicker processes, increased tracking and responses, greater brand-building and also result as cost-effective tools.
Social hubs are tools that allow smooth content aggregation from various social media channels. Social hubs extract live feeds from websites such as Twitter, Facebook, Instagram, Pinterest, YouTube etc. and aggregate them all together for a more meaningful insight into the social activity of a brand. Hence, on a website where the selling activity takes places, you can drive more power by embedding social hubs there and letting your website visitors engage into brand activities, view social campaigns and more.
Why do we need social media hubs even though we have access to all our social media channels individually and we also have social media buttons further that can be easily embedded on websites?–
Social hubs for websites simplify processes and simply integrate all the social energy of various social channels easily on one page or one wall.
Brands can easily view and manage their social campaigning and marketing from one single place – the social media hub.
Integration between own blogs, forums and online groups and other brand-user activity can be tracked easily from one place itself.
There are quite a few benefits of social media hubs for websites that brands have the advantage to. Let’s explore them-
Authentic Content & Brand Trust
Social media hubs are a storehouse of user-generated content as innumerable brand followers post to the brand’s social activities contests, polls and campaigns. Such comments include reviews of products and services, feedbacks, experience, brand trust etc. of a real-customer of the brand. Brand users put immense trust in authentic content and what other users have to say about a brand.
Social media hubs build your brand image and social reputation. The online social trust can be built effectively by making use of UGC from social media hubs. Authentic and original content surpasses cleanly delivered marketing ads by advertisers.
Increased Brand-User Engagement
Social media hubs for websites connect the brand with the audience brilliantly well and with the added advantage of the real-time functionality. Real-time functionality is an essential feature of a social media hub. It creates a new energy around brand campaigns and contests where users and brand can interact in real-time where responses are made LIVE under seconds of them being posted.
Real-time solutions keep up the energy of the user and resultantly make him spend more time on the brand website. And, here the social hub is embedded on the website which keeps him glued while also going through the brand products and services and making a potential purchase amid all this.
Social Hubs are a Unique Experience
Users not only are interested in a brand’s product and services but also their socializing powers and the art of social behaviour. A unique social media experience can be gained by social media hubs where a one-of-a-kind experience can be delivered by using great themes, layouts, colour schemes, embedding grid styles and more.
Make the best use of social media tools where social hubs come at your brand’s disposal for an interactive experience.
Read More about: What is a Social Media Hub and why use it for Website and Event?
In the past couple of years, a huge rise in Instagram users has been witnessed. In June 2018, Instagram hit 1 billion monthly users, and this is unquestionably a huge volume. The reason seems to be the updated features, which has allured a large number of personal as well as business users.
Instagram is no longer a platform just for part time fun. It has opened a new way of marketer for businesses nowadays. On June 20, 2018, Instagram announced in an in-house event that it had reached 1 billion monthly active users after passing 800 million in September 2017 with 500 million daily users.
The New Year brings with it an opportunity to grow and change. People resolve to kick bad habits or adopt healthier ones. Individuals may decide to stop smoking or start exercising. Others may develop a self-care regimen or determine to spend more time with loved ones.
IGTV stands for Instagram TV; it is a new app that goes alongside Instagram. Basically, it gives a feature wherein users can watch and produce vertical videos, just like a video content same from a YouTube channel content. Another feature of the app is that they make a separate place where they show different videos posted by popular accounts and people you follow.
Social Media has taken over the world, and your business is living under a rock if it still has not realized the potential of business promotion through social media for getting sales. The launch of platforms like Facebook and Instagram has changed the way businesses operate and draw out their strategies to promotes and connect with customers.
Social media optimisation plays an important role in your internet search rankings. This is one of the things that is most often overlooked by many companies, even though doing this right can help increase your position within search rankings.
Facebook has a massive audience, experiencing nearly two billion active users monthly, and almost a billion users in a day. For small firms and businesses, there are only a handful number of megaphones as convenient and as secure like Facebook.
The only way to hit the bull's eye in business promotion is to push the efforts in the area where most of the time your target audience is present. In the current time, Social Media is the powerful platform and the demographic where most of the time your targeted audience spends their time.