Technology-Enhanced Learning: A Role of Video Animation

video animation

According to statistics by Google, 86% of people in the U.S. watch Youtube when they want to learn new things. When it comes to learning, visual aids like videos and video animations are known to help with retaining information and recalling concepts. 

In this article, we will explore the idea of video animation and explainer videos and look at some tips you can follow when creating them.

10 Reasons To Use Video Animations And Explainer Videos For Education

Some people view learning as a chore, but it doesn't have to be that way. Here are some reasons why visual learning makes learning easier and should be popularised:

The Power Of Visual Learning

It is widely known that humans are visual learners. We are able to remember images much more quickly than we remember text.

This is why video animations are such a powerful tool for online education. By using visuals, we can help students learn and retain information more effectively.

Engaging And Attention-Grabbing

Let's face it: sometimes educational content can be dry and boring. Video animations help engage students and keep their attention focused on the material.

Students are more likely to learn and retain the information when they are engaged and paying attention.

Make Complex Concepts Easy To Understand

Sometimes, concepts can be difficult to explain with just words alone. Video animations can help to break down complex concepts and make them easy to understand. By using visuals, students can see how the concept works and grasp it more easily.

Bring Abstract Concepts To Life

Abstract concepts can be tough for students to understand. Video animations can help bring these concepts to life and make them more concrete. When students see how the concept works, they are more likely to understand and remember it.

Engage Multiple Learning Styles

 Everyone learns differently. Some students learn best by seeing, some by hearing, and some by doing. Video animations engage all three of these learning styles, making it easier for all students to learn the material.

Reinforce Learning With Repetition

It is well-known that repetition is a key to learning. By using video animations, we can provide students with repeated exposure to the material. This repetition will help students learn and remember the information more effectively.

Accessible Anywhere, Anytime

With video animations, students can access the content anytime, anywhere. They can watch the animations as often as they need to in order to understand the material. This flexibility is great for busy students who might not have time to attend traditional classes.


Video animations are a cost-effective way to produce educational content. They are much cheaper to produce than traditional videos or live lectures. This makes them a great option for schools and universities on a tight budget.


Video animations can be easily scaled up or down to meet the needs of any class size. They can be shown to a large lecture hall or watched by a single student on their own. This makes them very versatile and easy to use in any educational setting.

Fun And Engaging

Above all, video animations are fun and engaging. They help to make learning enjoyable for students of all ages. When students are having fun, they are more likely to learn and retain the information.

Tips To Create Effective Explainer Videos

Now that we have discussed some compelling reasons to start using animation videos and explainer videos for learning. Here are a few tips to help you create an effective and engaging explainer/animation videos:

Keep it short and sweet: The average attention span is only 8 seconds, so it's important to keep your explainer video short and to the point. The best explainer videos are usually under two minutes long. Any longer and you run the risk of losing viewers' attention.

Use simple language: Explainers should be easy to understand, so use language that everyone can follow along. Avoid industry jargon and technical terms.

Use engaging visuals: Good explainer videos make use of strong visuals to help tell the story. Use colorful graphics, lively characters, and on-screen text to grab viewers' attention and keep them engaged.

Choose music that fits the tone of your video: The music you select should match the overall tone of your video. If your video is lighthearted and fun, you will want to choose music that reflects that. Conversely, if your video is more serious, you'll want to choose music that sets the appropriate tone.

Consider using licensed tracks: If you are looking for high-quality music to use in your explainer video, you may want to consider using licensed tracks from a professional music library. This will ensure that you have the right to use the music in your video and avoid any copyright issues down the road.

Tell a story: The best explainer videos tell a compelling story that resonates with viewers. Start with a problem that your viewer can relate to, then show how your product or service is the solution.

Focus on the benefits: Viewers want to know what's in it for them, so make sure your video highlights the benefits of your product or service.

Use a call to action: Include a clear call to action at the end of your video so viewers know what you want them to do next. Whether it's signing up for your email list or visiting your website, make sure your call to action is specific and easy to follow.

Test, test, test: Always test your explainer video before launching it to ensure it's performing as well as it can. A/B split testing is a great way to compare different versions of your video and see which one performs best.


Video animations are a powerful tool for education. They are engaging, attention-grabbing, and easy to understand. They help students learn and remember information more effectively, and they are accessible anywhere, anytime.

And with constant advancements in technology and the shift to online platforms, now is the time for you to shift to videos and video animation to improve your educational content.

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