Steve Conway is expert inbound marketing strategist with easy to use CRM software platforms that help companies attract visitors, convert leads, close deals, regenerating inactive leads and lost opportunities using business growth technology for startup and small businesses.
Previously, Steve worked as an operations manager in international marketing for a cloud-based ConvergeHub CRM platform and helped many to buy CRM for their organizations.
He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.
Articles from this author
In this era of massive digitalization in every aspect of our lives, approximately 9 out of every 10 B2B buyers nowadays start their buying process online.
In this recent era of dramatic changes, creating a strategic focus for your business is more important than ever before. This is because an unfaltering focus on CLV (Customer Lifetime Value) provides the right foundation that companies need to enjoy everlasting success and business growth.
For startups, business growth technology like easy to use CRM is an indispensable tool. This is because, in a highly competitive business landscape, startups cannot just afford to allow their sales teams to expend several working hours logging call notes, search for information and data spread across disparate silo systems, enter information of the leads in excel sheets and perform other mundane works every day.
Anyone who has served customers acknowledges that the customer experience that you offer to them is the ultimate key for getting closer to your customers.
Historically businesses have developed into ‘siloed’ functional units like Professional Services, Educational Service, Support Services and more.
In the recent times, many financial businesses such as insurance companies, banks, and other alternative financing services like Merchant Cash Advance businesses understand the importance of easy to use CRM (Customer Relationship Management) and the potential of this software application in helping them to acquire new customers and retain the existing ones while maximizing on their customer lifetime value.
When we think about activities that are most essential to make a sale, we probably think about required actions that need human-touch of the sales reps, such as listening to the prospective customer’s needs, developing a solution for their pain points and more
In the customer service sector, it is sometimes extremely hard to distinguish between facts and myths. This is because, the industry in the present times is changing so fast that several players in the marketplace sometimes struggles to keep up, which makes it a fertile ground for spreading and nurturing false notions, fads and toxic myths in businesses.
In any business when you spend in buying leads, your expectations of finding more conversions also rise significantly. However, real-time leads have a better probability of being worked by many Merchant Cash lead providers at once.
Irrespective of whether you are a startup or an enterprise, everything your business do should be aimed to create a world-class brand experience, right from customer service to your social media presence
The amount of effort modern businesses spend on thinking and talking about the best ways to connect with their prospects and customers is truly incredible. Since the quantum of inked spilled (real and virtual), the number of webinars and conferences held, and the number of dollars spent on this topic is vast.
Be it Salesforce or any other Salesforce Alternative CRM solutions customer relationship management software has never been popular with sales teams.
There is a lot of buzz about Artificial Intelligence (AI) nowadays, especially when you are considering the possibility of using AI in measuring Customer Experience (CX) where this excitement of the CRM vendors seems justified.
Following up with your customers is one of the most important aspects that brings sales, and so it is necessary that you must take advantage of the customer list that your organization has worked hard to built and collected in its CRM database through the years.
Ever since the enactment of GDPR in 25th May 2018, the ways sales professionals used to prospect and reach out to their prospective customers has changed drastically.
Even without dedicated customer support staffs and a big budget, bootstrapped startups can nonetheless provide and execute the kind of CX (Customer Experience) that most big establishments dream of.
Round Robin is a strategy for scheduling territorial sales, which sounds not only as to music to most ears, but it is also a very interesting topic for understanding for users of easy to use CRM software.
Recently one of our customers went for a spa therapy when an attendant offered her a deal: If she goes for a full body Thai Spa Treatment, she could get a complete pedicure and manicure for half the normal price.
Now, the customer did not visit the spa looking for pedicure and manicure, but the price was irresistible. So she splurged.
A sales pipeline is the soul of your business. This is because the sales pipeline is one of the main components that can predict whether your businesses’ sales funnel is balanced and healthy, or if there is any deficiency in the vital stages of your sales processes.
Meeting new people at networking events and at a business conference is easy. However, to turn those new contacts into winning business relationships is another story altogether for most businesses.
Most startup organizations and small businesses do email marketing for the growth of sales and revenue in their business. As a matter of fact, according to Radiciti Group, the number of business and consumer emails sent per day in 2018 was more than 281 billion, which is expected to grow more than 333 billion by 2022.
None can deny the fact the lead nurturing is one of the most vital processes that every business needs for growing its sales funnel. Since it is only a very small percentage of leads that you capture by your lead generation programs are likely to be ‘sales-ready’ if they are not persistently nurtured properly.
We have often referred to CLV or LTV (Customer Lifetime Value/Lifetime Value) as the most secluded key performance indicator, which is particularly difficult to handle as this metric is a forward-looking indicator which identifies both the customer’s upside potential along with customer centricity of a business