Steve Conway is a content marketing professional, and an expert in inbound marketing with QuickBooks CRM software platforms that helps companies attract visitors, convert leads, close deals, regenerating inactive leads and lost opportunities using information stored in the easy to use CRM database . Previously, Steve worked as a marketing manager for a cloud based ConvergeHub CRM software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.
Articles from this author
We have often referred to CLV or LTV (Customer Lifetime Value/Lifetime Value) as the most secluded key performance indicator, which is particularly difficult to handle as this metric is a forward-looking indicator which identifies both the customer’s upside potential along with customer centricity of a business
If you are running a small or medium-sized business, like many others, you too might consider using online CRM tools that can help you to communicate and keep track of your customers more effectively.
Sales Force Automation or as it is abbreviated SFA is a powerful software tool that enhances sales win rates, decreases the duration of sales cycles, and thereby increases your sales rep’s productivity which increases revenue.
If you know what CRM is, you must have also heard that implementing an easy to use CRM application for your business has a high ROI (Return On Investment).
Do you think that the information in your CRM database is reliable? Are you capable of segmenting data in your CRM easily? Is your CRM capable of generating an accurate report without any manual interventions?