SEO specialist and contributor to SEO Web Logistics.
SWL provide a range of specialist services, including:
- Search Engine Optimisation (SEO)
- E-Commerce SEO
- Internet Marketing
- Conversion Rate Optimisation (CRO)
- Google Penalty Recovery Services
- Web Design
- Google My Business Optimisation
- Google+ Optimisation
Articles from this author
Loading times are important for 2 reasons; a) they affect the user experience and b) they’ve since become a Google rankings factor. There are a number of useful sites that can be used to test your website speed, including Google PageSpeed Insights.
Designing a new website requires a significant amount of time and effort to get right. When the big moment finally arrives to send the site live, you need to be certain that there are no lingering issues – however minor, that could derail your launch.
Whether you’re creating a new website or updating your existing one, each alteration must be in the best interests of your visitors/prospective clients. Everything you add, subtract and change, must be done so for the sole purpose of improving the ease and effectiveness of your site for the user.
Along with on-page content, backlinks play a critical role in determining search engine rankings. High-quality backlinks are hard evidence to Google that your site is reputable and the links also serve as an avenue to additional visitors, that have the ability to become customers if the correct methods are employed.
If ever you’ve gone into Google Search Console (formerly known as Google Webmaster Tools) and noticed that your site or one of the sites you look after has amassed a number of 404 errors, your immediate reaction may be to resolve them as quickly as possible, for fear that not doing so, could have dire consequences for your site’s rankings and subsequent web traffic.
Whenever you enter a search query into Google that is location sensitive, such as ‘Italian restaurants in [location]’, you’ll see a section of the page – either at the very top, or directly beneath the ads, that are dedicated to 3 businesses from the location that you specified in your original search query.