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website performance

Loading times are important for 2 reasons; a) they affect the user experience and b) they’ve since become a Google rankings factor. There are a number of useful sites that can be used to test your website speed, including Google PageSpeed Insights.

web design gold coast

Designing a new website requires a significant amount of time and effort to get right. When the big moment finally arrives to send the site live, you need to be certain that there are no lingering issues – however minor, that could derail your launch.

website design tips

Whether you’re creating a new website or updating your existing one, each alteration must be in the best interests of your visitors/prospective clients. Everything you add, subtract and change, must be done so for the sole purpose of improving the ease and effectiveness of your site for the user.

seo landing page optimisation

Regardless of your business industry, the goal of every website is the same; to transform visitors into paying customers, or at the very least, interested buyers. The most crucial pages of any website are the landing pages.

seo link building 2018

Along with on-page content, backlinks play a critical role in determining search engine rankings. High-quality backlinks are hard evidence to Google that your site is reputable and the links also serve as an avenue to additional visitors, that have the ability to become customers if the correct methods are employed.

404 errors rankings SEO

If ever you’ve gone into Google Search Console (formerly known as Google Webmaster Tools) and noticed that your site or one of the sites you look after has amassed a number of 404 errors, your immediate reaction may be to resolve them as quickly as possible, for fear that not doing so, could have dire consequences for your site’s rankings and subsequent web traffic.

seo gold coast

Whenever you enter a search query into Google that is location sensitive, such as ‘Italian restaurants in [location]’, you’ll see a section of the page – either at the very top, or directly beneath the ads, that are dedicated to 3 businesses from the location that you specified in your original search query.