How Online Solutions Disrupt Traditional Offline Businesses
In the world of business, new ideas, innovations, and practices are always being developed to change the way the world functions. This has been especially true over the last couple of decades, as everything has been moved to the online space. Ever since the great improvements in technology and the age of the internet, the business world has undergone a revolutionary change. Traditional businesses aren’t functioning like they used to since more and more online businesses have popped up. Today, as we’re living in a digital world, there isn’t much that can’t be done online. From shopping to banking, to stocks and bond trading, it all can be done online and has greatly impacted offline business. This article will discuss exactly how online solutions have disrupted traditional offline businesses.
Entertainment at the click of a button
With technology improving every day and fresh ideas being turned into businesses, it’s now easier than ever to be entertained no matter where you are in the world from your electronic device. When it comes to entertainment, whether it’s a movie, tv show, or game, you no longer have to leave your house, as the entertainment now comes to you with just the click of a button. Today, so many households are choosing to cut the cord with traditional cable companies and are opting for online services such as Netflix, Hulu, or Amazon’s Fire Stick. Nowadays, with Netflix’s extensive library of movies and tv shows, people are no longer buying or renting movies from brick and mortars, instead, they’re choosing to stream their videos from online. According to Statista, 53% of people polled, were indeed, members of Netflix in 2017.
That’s over half, meaning more and more people are navigating towards using Netflix as their method of watching their favorite movies and tv shows. Not only are consumers watching Netflix and Hulu instead of purchasing movies from physical stores, but they’re also playing games online, as well. Today, with the popularity of internet casinos on the rise, casino lovers are no longer navigating to local casinos, but instead, are spending their time behind computer screens playing their favorite games for real money. There are many differences between an online casino and a land-based one. For instance, when playing at local ones, you always need cash, versus playing online, where you’re able to use credit or debit, along with various other payment methods. Also, when playing online, you don’t have to wait around for a machine to become free the same way you do when visiting physical ones. Gone are the days of people traveling to land-based casinos when the convenience and privacy of playing online is so liberating. Per an article published by Bit Rebels, instead of choosing to visit crowded gaming establishments, more people are opting to try their luck at online gaming sites from anywhere using their laptops or smartphones.
Shopping online is more convenient
Photo via Flickr, Licensed by CC0
Caption: Why hunt for a parking spot, when you can stay home and shop online?
Before the rise of online commerce, better known as E-commerce, when you needed to purchase groceries or shop for clothing, you had to travel to the grocery store or mall. Today, grocery stores and shopping malls are still there and certain people still frequent them, however, with the advent of the internet, you now can choose to stay at home, shop online, and have your items delivered to your door, sometimes within just two business days. Thanks to the internet, online shopping has grown significantly in popularity over the last decade. From clothes to potato chips and wine, to laundry detergent and flight tickets, you can now purchase it all right online. Online shopping is now more popular than ever because of the convenience, customer service, and the fact that online stores frequently offer special offers and discounts.
Connect with people from all around the world
Technology has changed everything over the years, especially, how we connect and communicate with people online. Used to be, people would choose to go out to dinner with friends, to a bar or club, or hang out at the mall in order to meet new people. Nowadays, thanks to social media and online dating sites, you can stay in the comfort of your home or be anywhere, for that matter, and connect with new people. This means less foot traffic for shopping malls, coffee shops, and any other places that people would have normally chosen to meet up. Today, the most popular ways of connecting with new people online are Facebook, Twitter, and dating sites such as Match and Plenty of Fish. The ease and convenience of meeting people online is unmatched. There’s a certain level of trust that’s automatically presumed when you see that you have a friend request on Facebook from someone that you have mutual friends in common with. You don’t know that when meeting someone in person for the first time unless you have a conversation with them. This is just one of the many reasons why people choose to engage in connecting with people online versus meeting them in person.
Everything in this day and age is focusing on making things easier for the consumer, from online shopping and banking to streaming movies and online meal delivery services. Anything that’s more convenient and can save the average person time and money is golden. Consumers love the convenience of online, however, offline businesses have still proven to serve certain people’s needs, especially, the elderly, who aren’t as trusting when it comes to online. Also, when it comes to shopping online, you most likely need either a checking account, credit card, or Paypal account, and believe it or not, not everyone has those things. So, even though everything is headed in the online direction, there is still a need for traditional brick and mortars. However, with technology advancing and steadily taking over, it goes without saying -- every offline business needs to have some type of online presence.
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