Follow These Easy Tips to Bring Back Your Lost Customers

buy CRM

Since it is much easier to retain existing customers than finding new ones, hence never give up on the customer if you lose them.
We know it is true that rejections are difficult to deal with, as management of customer relationships is crucial for all businesses.

Therefore, be honest with yourself and your teams, whenever you lose any customer, which is known as the micro-level response as a customer relationship manager in your company.
Thereafter try to figure out as to why they have left since it might be that there is something that needs to be altered and changed which is known as a macro-level response as the manager of customer relationships for your brand.

Hence, in this article let us outline certain steps for you to win back the customers that you have lost for consistent business growth:

Keep a record of the customers that your business has lost

Now, to bring back lost customers it is extremely important to know who those customers that have left your brand are. Since, this is the starting point for customer relationship management in terms of lost customers whereby once you have the records you need to segment them in your CRM database, based on the reasons for their churn.

To make things easier, you can create two categories the first for dis-adopters (the customers who have totally stopped purchasing or have completely given up on your offerings) and the second one for customers who have left your brand for a competitor in your marketplace.

Apologize professionally and respectfully

When you are building your brands’ customer relationship management strategy, you must also create a team that will be in charge of reaching out to the customers individually that have left your business.

Now when they reach out these team members need to do a couple of things.

First and foremost this team needs to find out and thereafter understand why the customers left and subsequently apologize for any wrongdoings, even before they try to win the customers back into your fold.

Now, the second most important and crucial aspect as you strive to win back the customers is the way you apologize to them.
We say this since this is an extremely tricky game as you just cannot be insincere with your lost customers or make your apology sound like you want to once more up-sell your offerings.
Hence educate your team so that they sound genuinely sorry and want to make amends for what that went wrong before.

Here is a process we have found as one of the award-winning vendors of CRM for small business and startups for how your organization can apologize respectfully and professionally:

You can start your apology by saying “On behalf of (your company’s name), I would like to apologize for the service that you received when you shopped with us on (provide the date).

In the next step, allow the customer to talk about their experience with your brand, and listen closely since customers want to be heard and respected.

Make certain that you should record everything that the customer says before you offer any support since you must understand that your customer is in pain and therefore you need to put in extra care while you want to win back your lost customers.

In the last step offer your support to the customer, an offer that should entice the customers to come back and buy from your company, but remember you offer should never seem like a gimmick.

Understand why the customer went away

The customer relationship team in charge of communicating with the lost customers must bring back what they recorded to their managers.

This is because your managers need to compile these data and identify trends from this information which can be easily done once you buy CRM which is one of the best business growth technology and tools for customer relationship management that may affect your business.  

You may find a product or a process that is turning your customers away, and so once you identify the cause of the churn, do your best to eliminate these trends, which is hurting your bottom line.

This is also because, once you are capable of retaining your lost customer, they will be expecting that the same issue does not happen to them once again.

Treat regained customers like gold

Lastly, after you win back your customers, consider your relationship with them as precarious as walking on thin ice. Hence, now that you know who are the customers those that can walk away from your business, make sure that your easy to use CRM has a database of these customers that you had lost but were able to win back and provide them extra-care and world-class customer experience so that they do not leave your business for your competitors in the marketplace anymore.

Similar Articles

Ways To Bring Personalization To The Customer Journey With Your Brand

These days personalization is a critical tool to boost customer loyalty and also improve the overall customer experience (CX) with your brand.

Stand Manufacturer

If you are looking for a high quality exhibition stand, then you really need to meet an exhibition stand manufacturer. It is in fact, the best place for you to go to have an impressive stand at an exhibition or a trade show. Trust, there are myriads of benefits of going directly to the manufacturer. Wondering what are those benefits? Well, here in this post we will talk about the benefits of taking services directly from the exhibition stand manufacturers.

Video

It is said that the first impression is the last and to create an inevitable and classic first impression from your Companies’ end, you need to pull your socks and be a step ahead of what your competitors are already doing. A Corporate Profile Video is something newly fangled and very attractive.

CLM CRM

For users of the CLM CRM platform to understand the esoteric ‘Customer Lifecycle’ may sound like a mysterious theory better suited for MBA students than for business owners in our present marketplace.

Salesforce Alternative

The success and growth of any business depend on both maintaining existing customers and acquiring new ones.

best small business CRM

Clinching a sale is the ultimate goal of all business efforts. Nevertheless, closing a sale starts with building a relationship with a complete stranger from scratch. Hence to do so, primarily you must create a robust sales pipeline to progressively turn a fence-sitting skeptical prospect into a raving customer.

clean office environment

Keeping a good state of cleanliness in the office helps in portraying a positive image of your company in front of your employees, customers, and guests. Your staff members would like to sit and work in an atmosphere that is neat, clean, and tidy — a spotless condition of a workplace assists in boosting the productivity of your personnel

Easy to Use CRM

Automated alerts from customer support platforms like easy to use CRM solutions be it Salesforce or any other Salesforce Alternative CRM software for small businesses can provide an early indicator which is capable of helping you to save an account

Commercial Fitout

While starting your business and your first showroom, you came across different suggestions from your friends, from your partners and from many sources. You also went through different articles on the same to grab some innovative ideas, where you found one word to be very much common – go for commercial fit-outs.