9 Reasons to Buy CRM for Fuelling Your Startup’s Growth

9 Reasons to Buy CRM for Fuelling Your Startup’s Growth

For startups, business growth technology like easy to use CRM is an indispensable tool. This is because, in a highly competitive business landscape, startups cannot just afford to allow their sales teams to expend several working hours logging call notes, search for information and data spread across disparate silo systems, enter information of the leads in excel sheets and perform other mundane works every day.

Hence once startups buy CRM, growing businesses can not only improve the productivity of their sales teams but also fuel and speed up growth by building stronger relationships. 

Therefore, here are nine sure-shot ways of using CRM for small business to fuel your company’s bottom line:

1. Manage all contacts in one database

Networking actively is the lifeline of any small business, especially startups. Hence as you teams constantly remain connected with investors, customers, partners, prospects, influencers and advisors, small business CRM software helps your teams to store all the contact information and thereafter track all their related activities from a unified CRM database.

This is because centralization of contact data and its seamless accessibility makes sure that there are no duplicate contacts so that sales teams do not waste time on searching and retrieving information and also that no two members of the sales teams get engaged with the same contact, which can only happen when the entire team is on the same page.

2. Build credibility among investors

When investors take their interest in funding a startup, they mostly want to view the past performance and the potential for growth of the company.

Well, using small business CRM software can provide all these desired above-stated information accurately.

You can dig into the CRM database to show your investors what your startup has achieved so far and how your sales pipeline looks for the next few months.

This is because both robust enterprise-level CRM software like Salesforce and even Salesforce Alternative CRM platforms mostly used by startups and small business can easily forecast and justify your calculations with real data.

3. Never miss a prospect or a follow-up

Most startups have small sales teams those that work rigorously to keep their sales pipelines full. Hence, in this busy schedule member in the sales teams can easily fail to notice an email inquiry buried under a plethora of other emails or forget to follow-up on a lead at the right time.

Now if you buy CRM for your startup, your sales teams can stay on the top of all their vital tasks and even automate the ones that do not need to be attended personally.

This is because powerful easy to use CRM workflows permit its users to auto-create contacts from web-forms, emails, and also from mentions and submissions on social media platforms.

Additionally, smart alert in easy to use CRM can notify your sales reps when any follow-up is due or when a prospective lead engages with their emails or goes idle suddenly.

4. Identify sales patterns

Will you not like to identify what most successful sales reps in your company are doing in a different way to win more deals? Or which product, region, or what channels are driving in the most revenue?

Well to know the answers to all these questions and more, you need small business CRM software for your startup to uncover such details.

This is because easy to use CRM can track every single sales activity and even lets you slice and dice the information stored in the CRM database to unveil sales trends and also otherwise untapped sales opportunities.

5. Standardize sales workflow and processes

To quickly and successfully convert a prospective lead into a customer, sales reps mostly take a set of replicable steps.

Now, once you buy CRM, you can add these series of repeatable steps in the CRM software to standardize your sales processes.

You can use SFA (Sales Force Automation) in your sales workflow to automatically move the deals from one stage to another when a set of tasks are completed in the sales pipeline.

This way CRM is a business growth technology which can always ensure that your sales reps (both new and experienced) follows a standard sales process and win more deals.

6. Automate rote tasks

Modern CRM software platforms are essentially an automation tool. Therefore, using Sales Force Automation (SFA) you can automate all routine works such as lead creation, lead qualification and routing, call logging, phone dialing, report generation, quote approvals and more.

In fact, using the best small business CRM software you can automate most sales tasks and processes that do not require a personal touch, thus saving hundreds of hours every month for your sales teams.

7. Spend less time reporting

Reports generated by CRM software solutions allows the users to convert raw data in the CRM database into meaningful information which aids in gaining deeper insights into business processes.

Hence buy CRM to generate reports, chart your sales pipeline and team’s sales activities, create pivot tables, or make use of any other performance indicators to understand your business growth and thereafter identify areas of improvements.

When you buy CRM you can also schedule quarterly and monthly growth reports to be sent to key investors and other stakeholders in your company in order to justify their involvement with your business.

8. Streamline collaboration

Bright ideas pour in from all directions in business, especially with startups. This is the reason why it becomes even more important to collaborate and communicate in the right way once you want to kick-off a collaborative brainstorming session on the best practices in sales or find a quick tip for moving your deals.
This is because, CRM is a business growth technology that enables you to find your team’s attention, and also aids them to quickly look into the CRM records to find full contexts and provide their best recommendations.

9. Provides an ultimate customer experience

Providing your customers with “world-class” customer experience is one of the most important factors for finding success in startup businesses.

Therefore startups and small businesses need to put customer experience at the core of everything they do.

With the right CRM in place, you can personalize every interaction that you have with your customers which helps in exceeding their customer experience with your brand.

For example, when any of your customers reach out to a different department in your organization or switch their communication channels, your employees can use CRM data to continue the conversation right from the point it was left off, which ultimately aids in delighting the customers.


Therefore to conclude, it can be stated that easy to use CRM is one of the most important business growth technology and tool in the modern times that startup establishments require to organize their business processes and build world-class customer relationships right from their early days for rapid growth.

However, as a startup organization, it is best to pick a CRM that will scale as your business grows, since buying unified all-in-one CRM software can break silos between your customer-facing teams to offer a comprehensive 360-degree view of leads, prospects, and customers in the marketplace.

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