10 Things CRM Can Perform For Your Business Growth
If you know what CRM is, you must have also heard that implementing an easy to use CRM application for your business has a high ROI (Return On Investment).
Now implementing CRM software is worthwhile for any business be it big or small as there are numerous advantages of adopting a CRM for finding rapid business growth.
Therefore if you are still not aware of all that CRM platform can do for your business, here are the top ten things that an easy to use CRM can do for your company:
1. Streamline Manual Process
For the growth of your business, CRM software makes sure that leads and prospects are not lost on post-it notes, tiny slips of paper, stored in excel spreadsheets or left forgotten in an email client.
This is because, once you implement a CRM for your business, all leads generated are inputted into the CRM software immediately to automate the acceleration of your sales process.
2. Easy Sharing Of Data
With an easy to use CRM solution in place, every employee in your organization will have the access to a unified platform, and hence receive the same updated information of their leads, prospects, and customers.
Therefore, easy data sharing with the help of CRM software eliminates duplication of data and information which in turn prevents your employees from maintaining silo databases that can get easily lost when any person leaves your company.
Moreover, CRM implementation helps executive management and their teams to easily access identical marketing, sales, and customer support data for enriching the customer’s experience with your brand.
3. Assist in Departmental Systems Integration
Most all-in-one CRM systems offer integration facilities so that all departments in your organization like operations, accounting, and customer support can access identical information as the users using the CRM in marketing and sales.
Therefore, once you implement your CRM platform, you need to hire an experienced CRM consultant who can help you to create a fully integrated CRM solution for your business.
In fact, there are CRM vendors that provide built-in accounts module in the CRM like QuickBooks CRM platform that offers automatic integration and ties directly into sales and marketing modules in the CRM for rapid business growth.
4. Offer Mobility and Synchronization of Data
Several options for remote mobility are available nowadays. Like accessing data over a Virtual Private Network (VPN), exchanging data by connecting remotely (synchronization), or find access to a database with the help of a web browser from any smartphone or smart handheld device.
Hence, these days data stored in the CRM can be conveniently accessed and easily exchanged so that all remote users of the software have identical information as users those that are using the CRM software sitting in the office.
5. Simplify and Consolidate
Most easy to use CRM software platforms offer “Canned” reports to cover the most prevailing needs of any business, such as call reporting.
However, there are several CRM solutions that integrate robust report writers that are capable of bundling reports with a purchase.
Hence, requirements for specific reporting can be accommodated by working with a CRM consultant who has expertise in report creation skills.
6. Integrate with Email
Most CRM software solutions integrate with emails such as MS Outlook. This way, contacts and calendaring can be synchronized in either place (inside the CRM and also into the email client).
7. Aid in Web Site Integration
Many easy to use CRM platforms offer the ability to create website forms that can be filled up by visitors and then submitted directly into the CRM solution’s database to create records, schedule phone calls, or send emails.
This Web-to-Form is a specialized function which may not available in all CRM platforms. So while purchasing you CRM make sure to ask for it.
8. Manage Activities In Real Time
CRM program runs in real time. This implies customer data in the CRM database is managed as it is created in real time.
Therefore, robust and effective CRM software solutions help users of the software to review their activities using real-time dashboards and query capability of the software.
9. Provide Data Security
Irrespective of whether you are using an on-premise or cloud-based CRM software, CRM software offers group level security as well as email encryption functionalities for securing the information in the CRM database.
Moreover, additional security measures can also be applied to the CRM data by your IT staffs, if the application is built in an SQL backend environment.
10. Customize Data Access
You can easily set permissions for users of the CRM to access data from specific modules in the software. That implies, only those that are eligible can view and amend that specific data in the CRM, which helps in securing important information in your business and not let everyone tamper with the data in your CRM database once you restrict their entries.
Therefore CRM is a software that not only allows you to manage your customers but you can also utilize your CRM solution to generate much more impactful results as a potential tool and a technology which if used wisely can help in finding rapid business growth .
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