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You Don’t Have to Be in a Major Media Market to Benefit from PR
By Anthony Mora
If you’re looking to promote your business company or product and you’re not in one of the major markets such as Los Angeles or New York, PR should be high on your marketing to do list. The upside is that a public relations campaign offers you an affordable option to take your message directly to your target market. If you’re in a smaller media market, and you professionally present your story to the local media your chances of landing a story are maximized.
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Promoting Your Movie via the Media
By Anthony Mora
You see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ensure the success of your projects and your careers. Be bold. Go for it.
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How to PR Blitz Your Indie Film
By Anthony Mora
Let’s say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That’s simply step one, now you need to work it!
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The PR Power of Statistics and Numbers
By Anthony Mora
People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments.
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Litigation PR will help you look after your status
By Adam Johnston
The trustworthiness of a company can immediately suffer from any legal dispute. However, an organization can readily handle its popularity due to the expert litigation PR service.
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A good time to build PR careers?
By Dopplr
Are you currently considering moving your career into PR, but doubtful if it is the perfect time right now? You may find the following article helpful in terms of what to consider or to avoid when looking for PR jobs.
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Creating The Perfect Holiday PR Pitch: Tapping Into The Billion $ Spending Season
By Anthony Mora
The holiday season represents a huge opportunity when in comes to selling your product or service. According to the National Retail Federation, “in 2010, holiday sales increased 5.2% to $452.9 billion, which was a significant improvement from the -0.4% decrease in 2009.
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Why You Should Launch Next Year’s PR Campaign this November
By Anthony Mora
You want the fourth quarter to end on a strong note, which is why it’s so important to launch a media relations campaign for the holidays, but even if your end of year plans are set and you’re looking to launch in a big way for the upcoming year, you need to start your PR and marketing no later than November.
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How Important Is Traditional PR In The Age Of Social Media?
By Anthony Mora
Although we’re in the age of blogging and social media, being featured in the media (TV, print and radio) is still tremendously important. In many ways it’s even more important than it was a decade ago. The recognition factor that traditional media offers is immense. Most consumers will be able to recognize and identify popular newspapers, magazines or TV station much more readily than then will the most popular blogs. The traditional media have built credible brands that carry weight.
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The Holiday Season: A Marketing Opportunity & A PR Necessity
By Anthony Mora
The holiday season offers a unique marketing opportunity; one that you can’t afford to miss. Even during rough times, people and businesses spend money during the holidays. The forth quarter offers you a unique opportunity to get the word out about your business, service or product. The holiday season is also a period when the media is looking to run articles and segments on gift giving stories. Consumers spent $407 million on Thanksgiving Day 2010, a 28% increase compared to Thanksgiving.
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Writing Your Compnay's Business Holiday Cards with Personal Notes
By Mavis Hayes
It is quite a tradition for many business owners to send specialized holiday cards to their customers, business partners and employees. Each year, companies use these business holiday cards as a tool in staying at the top of their past customers’ minds, strengthen their business relationship with target clients, and give their utmost appreciation to their current clients.
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Why Your Customers Can be Your Best PR
By Anthony Mora
Your best stories might not be your product or your service; your best stories illustrate your value. Where most people get lost when trying to come up with story angles or media hooks to launch their PR campaigns is that they focus on what is important to them, as opposed to what would interest the media. So, for now, forget your product or service and focus on your value. Focus on what you do for your clients or customers. Keep in mind that your best stories are often client stories.
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Creating a PR Pitch That Works
By Anthony Mora
You can send out press releases and media blasts all day long, but if you don’t have a compelling story that meets the media’s needs, your PR campaign is not going to work for you. So how do you go from concept to actually landing TV and print stories? Brainstorm. Think like a journalist, not like a business person.
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Say Thank You Using Business Holiday Cards
By Mavis Hayes
Thank You card is one of the things that will lighten up the mood during the holidays, especially for companies where professional businessmen are working.
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Function of Public Relations
By Bakul Sikri
The two programmes that are included by the Public Relations are marketing and corporate dimensions. PR in marketing is utilized in conventional marketing situations so to persuade customers.
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5 Tips to Creating An Effective PR Campaign
By Anthony Mora
Whether you hire a public relations firm, a PR consultant, or try a do-it-yourself media relations approach, the following is a quick outline on how to create your own public relations campaign. Do your homework before pitching the media. The wrong story idea, pitch or approach can end up doing you more harm than good. Public Relations is an amazing marketing tool. Whether you hire a PR firm, a public relations consultant or launch a campaign in-house – start now!
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Is All Publicity Good Publicity – Well, Maybe If You’re Lady Gaga
By Anthony Mora
There is perhaps no bigger a myth than the one that states all publicity is good publicity. Sure, Lady Gaga would not be where she is without pushing the envelope. But there is press that she wouldn’t want. And how many business owners and professionals want to foster that particular image? If you do, great, take off the gloves and go for it.
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How to Maximize Local PR
By Anthony Mora
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook.
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When Should You Launch A PR Campaign?
By Anthony Mora
If you’re reading this in real time, it’s early August, the talk shows are gearing up and getting ready to start production and the monthly magazines are turning their attention to their holiday issues. There is no greater time to launch a public relations campaign than now. But what if you’re reading this in December or early June, should you wait, move forward? What is the best time to launch a PR campaign?
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The True Value of Medical PR
By Anthony Mora
As a physician, when launching a PR and media relations campaign you can have a number of objectives. Your aim may be to bring in more patients, to establish your practice, to establish yourself as one of the primary experts in your field, or to separate yourself from the competition. All those objectives are sound and can be accomplished through public relations.
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Getting Started with Reputation Management
By The Public Relations and Marketing Group
Negative publicity on the Internet can cost your business in both revenue and customers. Managing your online reputation requires a multi-faceted and integrated approach including monitoring your online reputation, engaging your audience, and by publishing content to help develop your organization’s Web presence. Lastly, in certain necessary circumstances, take legal action.
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Hedge fund Public Relations firms have to jealously defend their client’s reputations
By Kevin Waddel
After the recent economic meltdown, hedge funds were deemed too risky for private investors. Thus, hedge fund public relations firms have to work tirelessly to change the tide of public opinion.
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How to develop your news media interview
By Prosklitiria Gamou
To the highest degree business executives are very good communicators. They're smooth-spokers, focused and control the room with their presence.
But when they confront a reporter they try too hard to be a perfect and after, when they check the video of the interview, they realize that they look and sound too artificial.
There are some points to help us, which all can easily follow :
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PR 2.0: Succeeding in the New Media World
By Anthony Mora
When it comes to distribution and media outlets, PR has changed dramatically. Yet the basics of PR, which include defining your objectives, defining your stories, learning how to present your stories, defining your target market(s), and creating a media contact list that reaches your target market(s), remain the same. Still, while the core basics remain the same, it’s true that just about everything else has changed.
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Business Visionary Award to Hon’ble Subrata Roy
By Rani Awesti
The Sahara Group founded by Subrata Roy Sahara, now known as Sahara India Pariwar has become a large business conglomerate involved in entertainment, housing, media and aviation industries. Sahara India Pariwar is an Indian multi-business conglomerate with diversified business interests that include financial services, housing finance, mutual funds, life insurance, city development, real estate activities, print and television media, film production, sports, information technology, health care,
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Media & Medicine: Developing a Medical Practice Utilizing PR
By Anthony Mora
If you’re a physician looking to market your practice or reach out to new patients, keep in mind that physicians, more than those in other professions, can benefit from an effective media campaign. Press coverage reaches their target market, drives patients their way and gives them validation and credibility. A physician who is featured in the New York Times or USA Today or on CNN will generally be viewed as an expert, as a leader in his or her field who can be trusted.
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Appearing on a Talk Show Post-Oprah
By Anthony Mora
Times are changing; Oprah is gone as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. If you’re looking to pitch yourself as a guest on a talk show, never fear, although Oprah is gone, there are a myriad shows out there and more are on the way.
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Banning Smoking in Restaurants
By Matthew Goudge
There are a lot of concerns regarding smoking in public. Not only is smoking unhealthy for the smoker, but the secondhand smoke is also affecting the people around the smoker. To alleviate the growing problems related to smoking, it is now being banned in some of the public places. This is not only happening in the country but worldwide as well as local governments began enforcing no smoking policies in many public places and establishments.
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How to (Phone) Pitch The Media
By Anthony Mora
You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media. You are entering a very specific phone world. You may be a great person one-on-one, with a winning smile and a firm handshake, but that won't get you far over the phone. Having an interesting and compelling story to tell is vital, but how that story is pitched is of equal importance.
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Why Your Brand is Your Fortune
By Anthony Mora
You may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong.They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe or an iPhone and replace the known brand name with a generic label: you’ve just demonetized both products. Both are as functional as they were before, but neither is as valuable. A brand is an experience.
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Points Showing The Importance Of Public Relations
By Janice Jenkins
a business is still all about effectively communicating with its customers to create a great and lasting relationship
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Smart grid public relations firms have to sell the general public on the merits
By Kevin Waddel
Smart grids are a viable solution to the world’s energy crisis. Smart grid public relations firms have to convince the public of this fact.
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Management consulting firm public relations can help their clients help small businesses
By Kevin Waddel
Running a small business is tough these days. Thus, a management consulting firm public relations company can help promote their clients interests, who can help small business owners.
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Law firm social media strategy to convince people lawyers aren’t that bad
By Kevin Waddel
It should come as no surprise to learn that lawyers are not well regarded. Therefore, many PR firms will use a law firm social media strategy to try and change their minds.
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How to Acknowledge Positive ESources Reviews
By brad smith
Having an online presence is important for the future business prospects of any retailer using Internet as a medium to serve the needs of buyers worldwide. Online presence does not mean you talking about yourself.
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IT security public relations firms can help IT security firms get a leg up on the competition
By Kevin Waddel
Cybercrime is a very threat in this day and age. IT security public relations firms can help IT firms put themselves at the front of the anti-cybercrime industry.
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IT security PR firms can assist security companies break away from the pack
By Kevin Waddel
Internet fraud has becoming an increasingly troubling development for many businesses. Thus, IT security PR firms can help security companies create a name for themselves.
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Mis-Selling: The Real Reason Behind Dropshipping Complaints
By brad smith
If you have an increasing number of dropshipping complaints against you and cannot figure out the reason why, mis-selling is most likely to be a probable cause.
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A comprehensive healthcare social media strategy is essential in creating brand awareness
By Kevin Waddel
Social media is a powerful tool in the digital age. Thus, many health care providers use a comprehensive healthcare social media strategy to help them increase brand awareness.
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Texas Department of Transportation Receives Innovation Award for their Use of Graphic Facilitation
By Stephanie Crowley
My client at TXDoT submitted their entry for the award; and the entry was the graphic recording charts that I created both in advance in my studio and in real time during their Annual Transportation Forum. The graphic recording charts visually drew out the big themes, points of celebration, points of growth, potential challenges to overcome, and future strategic vision for public transportation not only in the state of Texas, but on a federal level as well.
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Get Green Initiatives with Environmental PR
By Kevin Waddel
Every company or organization should consider utilizing going green to not only strengthen their environmental PR efforts, but to give back to the environment.
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Effective Pitching Practices for Healthcare Public Relations
By Kevin Waddel
Healthcare public relations efforts are fueled by effective pitching and landing coverage. Through developing relationships with targeted reporters and news outlets, healthcare companies and organizations can better inform the public of their mission, policies and practices.
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Motivational Speaking-Why Have Good Skills in Public Speaking
By Ramon Thomas
Am surprised that today’s world, most people think that they can be able to give a public speaking at any place, whenever need be. Due to this ‘belief’, motivational speaking is now seen as wastage of resource since ‘everyone can do it’.
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On Message with Health Public Relations
By Kevin Waddel
Being on message with health public relations makes those efforts more proficient and provide more worth to those in the health industry.
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Why a Political Campaign Can Never Succeed Without a Public Relations Arm
By Juliann Cunningham
As a person getting actively involved in a political campaign for the very first time, you may find yourself becoming outraged by the amounts of money spent on ‘public relations.’
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Three Ways You Can Benefit From the Services of a Public Relations Firm When Running a Political Cam
By Juliann Cunningham
There are at least three ways in which you can benefit from the services of a public relations firm, when running a political campaign.
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Law Firm Use PR to Establish Trust
By Kevin Waddel
Law firm PR seems like one of the most challenging and interesting specialties one can pursue in the field of public relations. Law firms looking to raise their profiles also have the option of pursuing a paid advertising campaign.
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Understanding Global Catalog Servers
By fiona smith
Although the initial domain controller in a forest is designated as a global catalog server, you can configure any domain controller or designate additional domain controllers to serve this function.
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Business Relationship Towards Others
By hard working guy
In a business aspects business relationship towards other is very important. From people who are working in your company and most of all to all ordinary clients and valued clients.
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Businesses Urged To Consider Their Online Reputation
By James A Winsoar
James Winsoar owner of UK SEO business JW Enterprises explains why a poll published this month confirms resoundingly why online reputation is the most valuable asset of online businesses. Online reputation is increasingly turning into the precious online asset a business can own.
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