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Multichannel retailing has become the new norm in retail with multichannel retailers rapidly adopting new and interesting touchpoints to engage and interact with customers. A shopper who browses a product in a catalog can visit a brick and mortar store to have a better look at it, and then decide to order for it online or arrange for its delivery to his home or office. In effect, multichannel customers engage with retailers on more than one channel, leveraging the benefits of each
Posted: 2011-10-28
Category: Marketing
