For Effective Promotions: Know Your Audience! To send the most powerful message with your promotional giveaways, be sure to tailor your gift to your target audience. Giving pencils to people who use pens is pointless...and pointless pencils don't write! Knowing your audience is the single most crucial element in all business communications.
Posted: 2010-07-21
Category: Advertising
Something Special for Every Occasion When someone hears the term "promotional item," he or she usually thinks about a nifty pen, a t-shirt, or a hat given out at a tradeshow, a baseball game, or at the company picnic at the boss' house. That's true for a great deal of the promotional items that are bought each day.
Posted: 2010-06-25
Category: Business
The Holidays: Giving Promotional Gifts that Give Back to You Your customers have brought their business to you for the past 12 months. They are truly your bread and butter and without them, you wouldn't be in business. So, how do you show your faithful customers that you appreciate them every single day of the year?
Posted: 2010-06-25
Category: Business
Promotional Marketing in a Bad Economy! You don't need to turn on the TV or the radio these days to know how important every dollar is. More than ever, people are comparison shopping, using coupons, and checking out online ads to determine the best deal.
Posted: 2010-05-26
Category: Business
Eco-Friendly Promotional Products These days, everyone is looking at ways to save the green, and I'm not just talking about the George Washington and Ben Franklins hidden in your wallet. Giving Mother Earth a helping hand by reducing, reusing, and recycling is huge..
Posted: 2010-04-27
Category: Business
Promotional Products in Your Marketing Plan! Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in.