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Touch Media Design's articles
Ok, you have done everything you need to do to produce a quality catalog and they have been printed. How do you get them into your customer’s hands? In this article we will talk about catalog distribution. If you are going to distribute your catalog in the most common method, by mail, then you will need a mailing list. Maybe you already have a list of customers you are mailing the catalog to or maybe you need to purchase a mailing list that targets a specific demographic o...
Posted: 2006-06-22
Category: Computer
Have you wondered how people work out the viability of major trade shows? How they calculate what is feasible and what is not? When it is feasible and when it is not? This is where Trade Show Reports enter the equation. These reports are written by data analysts who forecast the future growth of the market. The information contained in the reports allows for the individualized planning of trade shows that anticipate the needs of invitees. What information belongs in a T...
Posted: 2006-06-22
Category: Management
There are many ways to create a successful e-commerce but there are four crucial points that you should keep in mind while launching your website. 1. Website Your website is like your showroom, airy and attractive. When online, the equivalent of a showroom is an uncluttered website where the eyes can move freely up and down finding the details they need without much effort. It is extremely important that the website be easy to navigate since the surfer should not have t...
Posted: 2006-06-22
Category: Ecommerce
There are many things that are important to catalog design. Your images must be sharp and appealing. Your text and even the font you use for the text is important. The cover page design and the design of your catalog’s product pages all play important roles in designing a catalog that will bring in new customers and sales. However none of the things mentioned above are more important than the type of paper you will choose to print your catalog on. The “feel” of your catalo...
Posted: 2006-06-21
Category: Computer
There are many types of business that can benefit by producing a catalog. Many people are not aware of the benefits of designing some type of catalog for their business and ignore this great way to bring in more business. Almost any company can benefit from designing a catalog. In this article I will go over some of the different types of catalogs your business can design. Some types of catalog will not apply to your business, but keep reading and think about your business...
Posted: 2006-06-21
Category: Business
So you are all set. You have the products you want to sell. You have the target audience you wish to sell to. You have your mailing list. And you know you want to create a catalog to send to everyone on your list. Now all you have to do is go to the printer and tell them you need to put a catalog together, right? Whoa! Not so fast. There are a lot of things to consider when putting together your catalog. The mailing list, gathering the products together, and everything els...
Posted: 2006-06-21
Category: Computer
Maybe you own a store or maybe you work out of your home and have great products to offer your customers. Getting the word out about your store or products locally is essential to your business, but what about people who are not local? Are you missing out on the opportunity to sell to people who do not live close to you? A website is of course one option, but one of the basic rules of sales is that you need to get the product into the customer’s hands? How do you do that i...
Posted: 2006-06-21
Category: Computer
In this article I am going to give you some tips about photographing your products for your catalog. The images you use in your catalog are the most important features you will be deciding on. The images sell your products. The text and everything else are important, but if the images are not well-produced, then your sales will suffer. There are professional product photographers and using them will ensure that you have the best photos for your catalog. However, this does ...
Posted: 2006-06-21
Category: Computer
The following is by no means all of the terms that you may come across when dealing with your printer. What we wanted to do here is provide you with many of the most common terms so you can understand the catalog printing process better. Many of these terms are ones that you will not have to deal with at all as most catalog printers offer full service. Bleeds: This is where your design calls for the ink to go all the way to an edge of the page. To determine the number of b...
Posted: 2006-06-20
Category: Computer
Okay, by now you know that printing and distributing a catalog will help you sell your product. You have chosen how you want to design your catalog but you have some printing questions. In this article I will help you explore all of your options and give you some catalog printing tips you can use. Lets start with the cover of your catalog. What options do you have and which options should you choose for printing the cover of your new catalog? First Catalog Printing Tip:...
Posted: 2006-06-19
Category: Computer
What are my choices for printing my catalog? What are the different types of catalog printing and which ones are the best for my catalog? In this article I will go over several types of catalog printing to help you answer those questions. Let’s start with the different types of presses that are used for printing catalogs. Web Press: This is the most commonly used type of press for printing catalogs. It uses a roll of paper to make the catalog printing process faster. Th...
Posted: 2006-06-19
Category: Computer
