Scott Lindsay's Profile
Scott Lindsay's articles
Using the Internet for business has become one of the most cost effective ways to allow the entrepreneurial spirit to thrive. No longer does business aspirations mean a 2,000 square foot show room and multiple sales associates. No longer do you need to pay incredible fees for a building lease and expensive utilities. In many cases you can manage an online business from the comfort of home. This can allow you to spend more time with your family while pursuing a business ...
Posted: 2007-12-24
Category: Internet Business
There are practical and even motivational reasons to market when you are seeking to establish a business online. In this article let’s take a look at some of the motivational reasons. First of all, let’s break down a very specific wall that is generally erected when someone who is not comfortable with marketing objects to the idea that they need to promote a business. That wall is in many ways a reverse sense of pride. A wall is erected because they believe that if t...
Posted: 2007-12-24
Category: Internet Business
There was a time when roads across America were ‘paved’ with dirt. Gravel was an improvement to these roads, but often came with a washboard feel as the vehicles chattered on to their destination. Simple two lane paved roads would eventually follow and the famed Route 66 took folks on a hill strewn ride across the country. As more and more Americans traveled the demand on these roads increased giving rise to the Interstate system. These four lane systems brought relief to ...
Posted: 2007-12-24
Category: Internet Business
The auto-responder note was short, pointed and just what I wanted to read. In fact, I thought the email was a representation of the near perfect auto-responder message. Let me break down the elements that make an auto-responder message successful. 1) Order Tracking. The section provides the order number for easy referral if there is a problem with the order. Customers can use this number when contacting the company with any customer service question. 2) A Statement o...
Posted: 2007-12-23
Category: Internet Business
A community concert will be talking place somewhere this weekend. A lot of preparations have been made for the event and everyone is looking forward to enjoying themselves. Would you believe me if I said that the concert was the brainchild of one individual and that this singular person put the entire event together without the help of anyone else? No, you probably wouldn’t believe me, and you’d have good reason to question the claim. Web development is a lot like a ...
Posted: 2007-12-23
Category: Internet Business
Podcasting is an equal opportunity venture. You have homespun hobbyists and longtime professionals developing their own bit of audio for worldwide consumption. You can find podcasts on politics podcasts, tax tips, music of the 80’s, original drama, humor, classic automobiles, and guitar instruction. In fact, the list of additional podcasts is limited only by your imagination. Some producers use a simple USB microphone attachment that is picked up and recorded by softwar...
Posted: 2007-12-23
Category: Internet Business
“Death is not the biggest fear we have; our biggest fear is taking the risk to be alive -- the risk to be alive and express what we really are.” – Don Miguel Ruiz Fear is a much thought of and rarely talked about emotion that tends to paralyze while defining new ways to be paralyzed. When it comes to the development of a knowledge- based ebook fear often places procrastination on notice and the idea is left on the worry stone of life. “You gain strength, courage, and...
Posted: 2007-12-22
Category: Internet Business
Summary: Search engines don’t give higher rankings for a pretty site, but they do pay attention to what you say and how you say it – make that your priority and the rest will fall into place. There’s an old saying, “People vote with their pocketbook.” I’d like to suggest they also vote with their apathy. Current popularity choices are in a constant state of flux. There are times when site visitors seem to respond to flash technology while other times the simple site of ...
Posted: 2007-12-22
Category: Internet Business
The Polar Express is a delightful children’s story that infuses the simplicity of a cultural Christmas with an element of faith. Children ride the fabled express in an effort to reclaim trust in something they no longer believe in – Santa Claus. A pivotal point is evident at the end of the story when a little boy says, “I believe” after having steadfastly denied the existence of the jolly old elf. The magical world of childhood reopens for the boy and the children passenge...
Posted: 2007-12-22
Category: Internet Business
Online auctions have become an online flea market and they are huge. Cars are available at auction online as well as jewelry, antiques and virtually every other commodity you can think of (including famous letters and artifacts). You can even bid on farm machinery in an online auction environment. I’ve likened online auctions to a global garage sale and I still think that’s a pretty good picture of what it’s like. You simply use cyber cash instead of spare change and you w...
Posted: 2007-12-22
Category: Internet Business
Summary: In an online environment it is not possible to have customers bring items to your store. You cannot deal with customer service issues face to face so dealing with the issues in a positive manner for consumers can go along way in supporting the notion that online purchases can be a positive option in managing your purchases from the convenience of your computer. “Welcome to *Tina’s Twisted Tins, how can we help you.” “Yes, I ordered…” “If you’d like to speak ...
Posted: 2007-12-22
Category: Internet Business
Can your website breathe? Think for a moment about your body and how it operates when you breathe. Air is inhaled, filling the lungs with oxygen and allowing that oxygen to recharge your blood cells as it cycles through your system. As you exhale the depleted waste called Co2 is forced from the lungs as the body waits for another round of oxygen. Most people don’t even have to think about breathing, it just happens. It is an involuntary action that we have the ability t...
Posted: 2007-12-21
Category: Internet Business
We’ve all seen the PPC advertisements or the banner ads – GET PAID TO TAKE SURVEYS. What’s not to love about the idea of telling someone your opinion and getting paid for it? It’s sort of like talk radio and you get to be the host. Say what you want and be rewarded for it? When was the last time that happened? The truth of most matters falls somewhere between the overblown hype and the worst story you’ve heard. You CAN earn money by taking surveys. After all, the i...
Posted: 2007-12-21
Category: Internet Business
Do you find yourself in a difficult work environment with no immediate view of a change in occupation? Do you labor on wondering if your work matters or if the future will ever be bright enough to wear shades? If so, you can endure the difficulties and in the end you may be better equipped to manage future assignments in either your present job or any new employment you may pursue. How can such a miracle take place? Attitude. Your attitude about even the hardest of ...
Posted: 2007-12-21
Category: Business
Social media has significant potential for marketing, but it can also be used as a means of keeping tabs on your extended family members. Today families are linking together in social media for the purpose of keeping in touch with a cyber focal point. The results are an unusual bit of family connection in an online environment. Interestingly some parents are getting MySpace or FaceBook accounts to keep track of their teens and those they hang out with in a behind-the-sc...
Posted: 2007-12-21
Category: Internet Business
Have you ever received one of those forwarded emails that relates a nice story or some inspiring pictures and then lays on a guilt trip if you don’t immediately send that email to a million other people in your sphere of influence, complete with the same guilt ridden message? Some of these messages even indicate dire consequences or simple bad luck of the recipient somehow breaks the chain in this email link. I’m never certain who exactly monitors this situation and how they ...
Posted: 2007-12-21
Category: Internet Business
If you’re old enough, think back two or three decades. Everyone owned one of these and you wanted one even if you deny it today. You could just imagine yourself twisting and turning the item trying to unravel its mysteries. It was both mind numbing and time consuming, but always left you with the urge to come back and try it again. Some would get frustrated with the square shaped toy and simply remove the stickers and place them where they wanted. The Rubik's Cube was a ph...
Posted: 2007-12-20
Category: Internet Business
Perhaps one of the greatest problems with ezines development is that business owners start publishing before they really understand what they are doing. What I mean by that is that while many businesses recognize the potential marketing value of an ezine they don’t always have a clear idea of how to do the task of product development for their ezine. To be honest this is an asset for entrepreneurs, but the tendency might need to be curbed a bit when it comes to developing ...
Posted: 2007-12-20
Category: Internet Business
There was a time when Groucho Marx said, “I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.” Everyone laughed at the comment because television didn’t seem very applicable to the way people lived their lives – it was not portable and did not seem practical. At the time it was believed that television stole the imaginations of people because on the small screens in the corners of rooms across America no one had...
Posted: 2007-12-20
Category: Internet Business
Have you ever had one of those moments where it seems as if everything is chaotic one moment and in slow motion the next? In those moments there seems to be either a rushing sound in your ears or perhaps a ringing. Color fades to black and white and you can almost seem disassociated from the events that are happening around you. Sometimes this can be experienced when you are faced with bad news, sleep deprivation or extreme weariness where you teeter precariously between a...
Posted: 2007-12-20
Category: Business
Wanted: Individual willing to take a simple idea and use it to create a viable business for both personal satisfaction and long-term fulfillment. Qualified candidate must have the ability to catch a vision and run with it without the oversight of an advisory board or supervisor. Qualified candidate may have specific training in this idea, but it is not mandatory, however, this same candidate must be flexible and willing to adapt to a rugged on-the-job training program (...
Posted: 2007-12-19
Category: Entrepreneurs
The apartment is dim except the light from the laptop as slender fingers move deftly over the keyboard. The window to her right is open slightly and the noise of the city is welcomed in the midst of the previously silent room. A quick trip through the favorites and an online station begins playing music while she strolls to her favorite search engine and enters a search term for a line of cosmetics she saw in the mall. The list of sites that carry the product is impress...
Posted: 2007-12-18
Category: SEO
The Internet has broken down multiple walls between cultures, generations and economic boundaries. The Internet is available to anyone. While this is certainly a powerful dynamic this article is not about your ability to connect with a worldwide consumer base. The broken down walls that I’m talking about come in the form of access to a wide variety of talented freelancers who can kick your website up a notch. An online business owner can tap into the developed talent po...
Posted: 2007-12-18
Category: Web Design
We’ve all seen the television shows where someone enters the office of a high profile businessman and uses a pocket camera to, through nefarious means, photograph some of their trade secrets or other insider information and then, under cover of darkness, escape undetected. It all seems disreputable as we stare at the flickering screen. Invariably a janitor makes his way into the office just as the thief dives under the desk and hopes not to be noticed. The music is tense, ...
Posted: 2007-12-18
Category: Business
If you’ve never heard the term SEO, let me explain briefly what it is, what it does and what it’s for. SEO is the abbreviation for Search Engine Optimization. This is a web design technique that, when done effectively, draws positive attention from search engines. When your site is optimized for search engines you will discover that search engine users can find your web presence easier to locate when potential customers conduct their first online search. When developing...
Posted: 2007-12-18
Category: SEO
Team building can be uncomfortable for many long-term managers. It’s not that they can’t change their personal status quo it’s just that the thought of coaching a team is, well frankly it’s work; work they may either feel is not necessary or may not feel they have enough time to accomplish such a lofty ideal. One particular type of employer will hire based on experience. The belief is that by hiring ‘experience’ the employer will be required to invest less time and money i...
Posted: 2007-12-18
Category: Business
Internet marketing may be a bit like directing an orchestra; there are many parts played by many instruments and when they are out of sync you know it, but when they blend it can be pure and sweet harmony. We’ve all heard elementary school bands where one or more students play off key or squeaks. We applaud their effort and may even smile at their various faux pas. What we can appreciate and overlook in a beginner we tend to frown on when someone should really know bett...
Posted: 2007-12-18
Category: Internet Business
There are two words in the English language that hold the incredible power of personal change. These two common words challenge a set standard and looks to exact a revolution on what is status quo. These two words have alternately disturbed and excited mankind through the centuries and continue to do so today. When answers come as a result of asking this two word question people often find their personal views will have to change – sometimes dramatically. This is the po...
Posted: 2007-12-18
Category: Business
It used to be the standard practice of businesses to participate in generous charitable giving. These businesses would try to give to as many charities as possible with their charitable giving budget divided among those who asked for contributions. Simply imagine one pie cut in as many pieces as possible – everyone gets a pretty small piece. Today the process has changed for many businesses. It is not uncommon to see businesses actually create a charitable foundation with ...
Posted: 2007-12-18
Category: Business
Who was the person that most inspired you? Maybe it was your mom or dad, coach or neighbor, aunt or uncle, grandma or grandpa. What did they do to inspire you? Maybe it was their life example or their ability to encourage or possibly they always seemed to have the best advice. No mentor or friend is ever going to be perfect. They will fail you and it will probably hurt. The truth is you will fail someone else in some way in your lifetime too. The point is not to pay ...
Posted: 2007-12-18
Category: Business
I set down at the computer and routinely write on a variety of subjects related to online business and team building. I also write on the wonder of becoming an entrepreneur and developing a home-based or on-line business. This may seem like contradictory advice and you would have every right to ask which side of the debate I am on. Well, it depends entirely in the situation. I have seen businesses that are woefully inadequate when it comes to employee recruitment and reten...
Posted: 2007-12-17
Category: Business
From across America and around the world secretaries are stapling their last report, delivery drivers have placed their last package, sales associates have paid their respects and moved on, and moms are moving away from the jelly stains and into the world of high finance. The fever of entrepreneurialism is striking at the core of that part of humanity that knows there must be more than life than what has been experienced. So one fearful step follows another as men and wome...
Posted: 2007-12-17
Category: Business
Would you agree with the following statement - Internet marketing has to begin with a ‘want to’? If you said yes you answered sensibly. After all, the entrepreneurial spirit is based on the personal desire of the individual. So it just makes sense that Internet marketing would be part of that internal desire. The truth is Internet marketing is rarely something an individual enjoys. The better statement might be that Internet marketing begins with a ‘need to’. Herein ...
Posted: 2007-12-17
Category: Internet Business
What can you provide your site visitors that will inspire them to come back? There was a time not so long ago when the content on website remained essentially static. No one felt compelled to provide fresh information because at that time it was fairly easy to get a suitable ranking through SEO methods that are not acceptable today. If you could achieve a top ten ranking on a search engine your work was done. You simply sat back and let customers come to your site – and...
Posted: 2007-12-17
Category: Internet Business
Many business owners utilize ezines as a marketing tool that can assist customers in understanding more about the products they provide and how best to use those products. This is free information for the interested and how-tos for those who have actually made a purchase. If you are an individual who is a part of an affiliate revenue sharing program you might do well to consider the use of an ezine in your marketing plan. When you look at a magazine you find it provides...
Posted: 2007-12-17
Category: Internet Business
On a ranch near the Big Horn Mountains of Wyoming a rancher listens to the local news on the radio on his way to work. He stops and looks over a meadow filled with grazing cattle. His pickup door squeals a protest as he steps out of the warm cab into the cold mountain air. He’s been up since five and watches as the sun begins to peek over the range to the east. He tips his hat back and stretches and twists as bones pop and crackle. He downs another mouthful of what will ha...
Posted: 2007-12-17
Category: Internet Business
Ebooks are a bit like regular books, but on a diet. Ebooks are typically subjected to the proverbial lap band surgery. They cut through a lot of text to reduce the overall bulk of the project making the reader feel fuller faster. Because ebooks are composed, delivered and read in an electronic format that is often useful to readers who skim the format and low bulk is the most acceptable type of reading for those with a hectic lifestyle. In essence ebooks are often develope...
Posted: 2007-12-14
Category: Internet Business
Go into any mall in any location around the world and conduct a survey. Here are a few questions you can ask. 1) On a scale of 1-10 with 1 being the least important and 10 being the most important, how important is customer service when choosing a product? 2) Answer the following question. On a scale of 1-10 with 1 being “I strongly agree” and 10 being “I strongly disagree”. When you have a problem with a purchased product it is reasonable to assume you must endure the ...
Posted: 2007-12-14
Category: Internet Business
Can you name that one special individual you’ve encountered in your life that has elevated you in your professional life? Some of you reading this article may remember when you became an apprentice in a shop to learn from the owner. Others may recall the more recent incarnation of the term intern. Each of us should have a person in mind that gave us the confidence and skills needed to be a team player. Many of these individuals poured out part of their lives in helping lau...
Posted: 2007-12-14
Category: Business
When was the last time you employer gave you a break? I’m not talking about a trip to some tropical resort or other international location. What I am talking about is a mini vacation. These can be an important way to build sanity back into a busy day, week, month or year. Take Tim for example. His company flies him to many locations as part of his job. He is gone from home more than five months each year. His company allows him to retain all the reward points on his compan...
Posted: 2007-12-14
Category: Business
The journey of team building contains a certain dynamic that can help empower your team members in their personal lives and the legacy they will ultimately leave behind. Let me illustrate. Someone once told me about a funeral they had attended. It wasn’t so much that they knew the woman who had passed away, but she was the mother of a member of their team and out of respect they attended the funeral. Appropriate songs were sung and the minister stepped to the pulpit whe...
Posted: 2007-12-14
Category: Business
What if you were able to develop a much more efficient and targeted email marketing campaign simply based on your approach to list building? I not only think it’s possible, but I believe the end result may be a more satisfied group of customers and site visitors. Furthermore I will go so far as to say that you will experience an improved bottom line simply by changing your list building approach. One of the key changes you will need to make is to try to develop a means ...
Posted: 2007-12-13
Category: Internet Business
Does it make you happy to see an employee learn from you and then take that knowledge to develop his or her own successful business – or does it seem somehow unfair? “It's easy to make a buck. It's a lot tougher to make a difference.” – Tom Brokaw After all, wasn’t it your knowledge, your toil and your money that helped them come to the place where they knew enough to enable them to create a business of their own? “You can't lead anyone else further than you have go...
Posted: 2007-12-13
Category: Business
I was visiting with a motivational speaker recently and I discussed some of my views on team building. There was discussion on the need for making sure everyone could identify with the goal of the team and they understood the unique role they played on the team. Since my friend had been a part of a major team oriented business throughout his career he could identify with what I was saying and he found himself in general agreement with my assessment of the need for team bui...
Posted: 2007-12-13
Category: Business
Search Engine Optimization (SEO) strategies can be likened to the janitorial staff of a large company. Why the janitorial staff? Well, no other individuals in the building are as well acquainted with every nook and cranny of the business as the janitorial staff. Not only is the janitor acquainted with the business, he or she is also the keeper of the keys. These individuals hold in trust the means to access every portion of the business. They can lock or unlock every room ...
Posted: 2007-12-13
Category: Internet Business
Imagine watching a National Football League game that was run in the same way as many businesses are structured. Let’s set this up. The team in black is threatening the team in blue. The offense feels as if they have an answer to the dilemma, but first they must seek an appointment with the CEO to finalize, fine-tune and study the plan. That plan is forwarded (generally by email) to upper management for input. Then of course it has to be run through legal counsel where ...
Posted: 2007-12-13
Category: Management
Terri exits her vehicle and makes her way to her favorite shopping mall. Once inside she meets her best friend Carley and they stopped for one of those hot pretzels with dipping sauce while they catch up on their week. It starts to rain so the two spent more time in the mall while they waited for the storm to pass. In that moment both were glad it had rained because it gave them time to visit while shopping, but as is typical sunshine often follows rain. Terri draped her b...
Posted: 2007-12-12
Category: Internet Business
You probably already know that the role of business blogging has become a very important element in your online marketing strategies. The problem with some business blogs is that the business owner is often too busy to develop new material on a regular basis. Many try to do it on their own and they ultimately drop the ball and the blog sits completely idle while interest dwindles to a candle flicker. If you find yourself in this position there are three ready solutions ...
Posted: 2007-12-12
Category: Internet Business
Summary: Team building may include listening to your staff and asking for their expertise in decision-making. You may be the team leader, but if you do not take their concerns to heart the concept of ‘team’ will not be believed. James was not a likely candidate to be the owner of any business. He was often bullied by coworkers and regularly had customers stolen from him by competing sales associates. His father was a Baptist minister and James believed in the golden rul...
Posted: 2007-12-12
Category: Management
How do you make the environment in your business conducive to team building? In the past this was often done with merit pay raises, employee of the month awards and other performance based incentives and gifts. Many businesses that are interested in team building today are finding that these approaches do not work as well as they would like nor do employees respond in a generally favorable manner. For instance if you have an employee that gives his or her all and they a...
Posted: 2007-12-12
Category: Business
The beginnings of ezines date back to the mid 1980s. In the earliest versions of this marketing tool the ezine was basically a cyber form of an actual print magazine delivered through the use of email. Some ezines featured one article and contact information while some supplied a full compliment of articles on a single subject or thematic element. There would come a time in the 1990’s when ezine publishers began to see that email recipients were less interested in the use ...
Posted: 2007-12-12
Category: Internet Business
If you are on online business owner you need to ask yourself, “Who is my competition?” If you’re like every other self-respecting business owner you have scoured the Internet locating other sites that sell similar merchandise or services. And like most businesses you learn what you can from these sites and make use of what you learn in relation to products, pricing and presentation. Who is your competition? Is it the box store down the street that can sell similar products...
Posted: 2007-12-11
Category: Business
Chestnuts roasting on an open fire, a chill in the weather, carols sung and yule logs stand ready. Imagine it’s Christmastime. The snow is gathering on the sill just outside the window or you stare out at a summer sky (depending entirely on your global location). You have put together a Christmas letter that informs readers about what has happened in your life and family and the many things you are grateful for when you look back over the past year. The truth is, you are p...
Posted: 2007-12-11
Category: Internet Business
When we pick up a newspaper we have very specific sections we like to go to. One reader might gravitate toward the classified to look for the latest bargain, for another it is the cartoons, still another always hunts for the sports section or entertainment. Yet there is one more section that is sought every day – the advice columns. These columns are filled with advice about lost love, wayward children, rude people, classic cars, yard and garden maintenance and a multitude...
Posted: 2007-12-11
Category: Internet Business
If you’ve priced the value of land lately you know that for many individuals the notion of home ownership has become a very difficult prospect. What about existing home owners that would like a home-based business, but also want that home-based business to have its own place away from the hustle and bustle of an already full house? If there is space on the lot you currently own you may find a new trend to be just right in developing an ‘off site’ on site location for yo...
Posted: 2007-12-11
Category: Home Business
Ecommerce can sometimes feel a bit like a rather gaudy carnival – lots of bright colors, blinking lights and endless rows of carnival barkers calling to you to come to their booth and try your luck. The endless list of available products is mind numbing. It can be rather daunting to come to terms with jumping into the fray of online business when it seems you will likely be just another carnival barker calling, “Step right up!” I can understand your fears, but I also know ...
Posted: 2007-12-11
Category: Entrepreneurs
“It’s never been done that way before, Thomas.” Oh how many times had he heard that before? Yet here he sat in his laboratory trying just one more time to perfect his idea. “Thomas, why not give up, your laboratory has burned down. Isn’t that saying something?” There they were again, constantly complaining. Yet he would rebuild and create something new then he kept creating, and in so many ways the world was never the same. That creative mind was Thomas Alva Edison and ...
Posted: 2007-12-10
Category: Business
Breakfast is generally fun at Jimmy’s house. Except for this morning when Jimmy dropped his toast on the floor. Of course the jelly side flipped over so the sweet grape flavor has every opportunity to stain the carpet. A mouth encircled in purple looks at the floor from his highchair vantage point and says, “Uh oh”. Then came the awarding winning grin and tilted head that melts a mother’s heart. Scruffy, the family Schnauzer ambles into the kitchen and works to remove the ...
Posted: 2007-12-10
Category: Business
Team building remains one of the most vital functions for long-term success in business. The reasons are many, but as more and more employees leave the workforce for more personally fulfilling options such as home-based businesses the decline in both morale and available talent is diminished. This is both good and bad news. On the one hand there are new business start-ups that draw from the incredible potential of personal passion and dreams for a better future. On the oth...
Posted: 2007-12-10
Category: Business
Go to any assembly line in the world today and you will find that there is a plan and purpose for every device and component assembled – a purpose for every machine used to make the device or component. This method of assembly is based on a model of mass production, but it is also designed for consistency in the manufacture of products. There is a similar cause and effect when it comes to web design. When you have a fully developed idea for what you need in your site desig...
Posted: 2007-12-10
Category: Internet Business
It was a satisfying feeling when I happened upon a website recently that told me that a band I have always enjoyed are back together after they disbanded a few years ago. This group had been performing for 30 years to capacity crowds. Then came their farewell concert tour and everyone thought they would only hear about this group in the context of history and decade specific countdown shows. Today two of the original members are touring on a limited basis. The overall f...
Posted: 2007-12-10
Category: Internet Business
When it comes to team building, what kind of leader are you? If you are the team leader in your company let me be the first to congratulate you. The role you possess is a difficult one to establish and even harder to perpetuate, but it can be an exceptionally gratifying position to hold. You are saddled with the task of managing staff, customers, vendors and business associates. These four groups are the short list of team building for business. So much depends on your ...
Posted: 2007-12-07
Category: Leadership
What are you looking for online today? If you are looking for disposable socks you will be able to find them on the Internet. If you are look for a sandal that sticks to the bottom of your foot without any strap covering the top of your foot such footwear can also be found online. If you’d like to adopt a wild horse from the government you can do that too. A quick visit to your favorite search engine will reveal some rather interesting and unusual gifts along with a pletho...
Posted: 2007-12-07
Category: Internet Business
Many workers tend to look at the job as simply a means of funding what they enjoy doing on the weekend (when they are no longer at work). Employment is relegated to the lowly position of simply paying bills while carving out just enough time to enjoy some time away from work on occasion. What if work could be more than that? What if work did not feel have to feel like work? For some people this scenario is true. A story has been told about a truck driver who appreciated...
Posted: 2007-12-07
Category: Leadership
Most business owners admit that customer service is an important function in their online business. However, more and more business owners are outsourcing customer support functions as a means of reducing overall costs and potential internal stress. In many cases these customer service representatives log complaints, but have virtually no authority to take any immediate action to help a customer deal with their immediate problems. They can let the customer know they have l...
Posted: 2007-12-07
Category: Management
In writing there is a term called ‘passive voice’. In literature this is where the narrator TELLS the reader what is going on instead of allowing dialogue and event descriptions to SHOW the story to the reader and allow their imagination to fill in the gaps. In the first case the reader is not very involved in the action of the story, but in the second scenario they are not only invited into the full body of the story, but they feel as if they are part of the action. In we...
Posted: 2007-12-07
Category: Internet Business
“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?” - Steve Jobs, The question he asked to lure John Sculley to work for Apple The quote above asks a powerful question. When you are working to build a team you don’t just want bodies occupying seats you want individuals who are motivated, passionate and understand the vision for what you are seeking to accomplish in business. The first part of the question focus...
Posted: 2007-12-05
Category: Internet Business
The crowd was enthusiastic as they wait for the keynote speaker to take the stage. Many waited all day to get in the door and this followed more than a year for this event. The production crew had come to expect the wild response as Ricky Sam Saboro makes his way to the stage and the lights focus on his industrial pocket protector and Blackberry. “Good evening,” he begins, and then waits for the crowd to settle. “Tonight we refuse to look to the future because the future i...
Posted: 2007-12-05
Category: Internet Business
Maybe you have dreamed of personally developing a website for either personal or business use. If this is true of you then you might consider affiliate revenue sharing programs as a means of trying out your web designing skills while offering you the opportunity to offset, fund entirely or even make additional income through an affiliate revenue program. Web design through web building software can be a relatively easy and inexpensive way to learn web design skills. You co...
Posted: 2007-12-05
Category: Internet Business
List building is a prime component of networking. Networking is a prime component of ecommerce. Ecommerce is a prime component of a home-based business. Home-based businesses are a prime component in dream fulfillment. Dream fulfillment if s primary component in experiencing life’s purpose. Life’s purpose is a primary component in satisfaction. If you follow a trail of logic back far enough it should lead either to an answer that enhances your life or makes ...
Posted: 2007-12-05
Category: Internet Business
The role of Pay Per Click (PPC) advertising does have a history that is worth sharing. In the beginning it was relatively inexpensive to have laser-focused advertising in a PPC model that not only delivered potential customers to your site, but could be had for a relatively small amount of capital. Affordability was a hallmark of the early days of PPC advertising and many site owners viewed the method as a goldmine in positive advertising. PPC advertising that could be pur...
Posted: 2007-12-05
Category: Internet Business
Imagine a boy handing his father a box filled with specialized Lego parts. Each looks similar in many ways, but they also have distinct features and colors that make it necessary to have a plan for ‘project development’. The father sorts through the box or bag looking for that ‘just right’ piece. Without a match between part and plan the Lego creation looks, well, different somehow – and that’s not always a bad thing. I’ve seen boys take those Lego sets and make some prett...
Posted: 2007-12-05
Category: Internet Business
The role of an ebook is minimized only by a lack of imagination – and perhaps poor timing. Ebooks can be assembled and made available much more quickly than traditional publishing methods, but it is possible the shelf life for an ebook may be shorter, but there are potential pluses to the short shelf status. For instance if the current fad is something like ‘accessorizing with the latest fashions’ then you may well see significant downloads of an ebook dealing with the ...
Posted: 2007-12-05
Category: Internet Business
Sometimes you don’t have the ability conduct team building strategies from the point of a business startup. When a new business is launched the owner has a couple of choices when it comes to filling available positions within the company. Your first choice is an obvious path of least resistance. In this scenario you simply place a classified ad in the biggest regional newspaper in your area and you find the most willing individual that has skills that are the closest to match...
Posted: 2007-12-05
Category: Management
Here’s to the brave and the free who are represented in the entrepreneurial spirit… To the ones who made something we dreamed of, but never dared try ourselves. To the ones who endured the ridicule of others for the sake of their own dream then decided to share their ideas with the rest of the world. To the ones who spent sleepless nights coming up with solutions instead of contemplating the sheer force of the problems they faced. To the ones who never gave up whe...
Posted: 2007-12-05
Category: Business
