Scott Lindsay's Profile
Scott Lindsay's articles
When crafting a piece of writing it is important to define who the audience for the piece will be. It doesn’t matter if the piece is fiction, non-fiction or technical. What is important is knowing a little bit about your intended reader. Some writers get very specific and their intended audience becomes some like this: A single Caucasian mother, age 32, three children, owner of a mini-van, listens to light rock and lives in an apartment complex. You may not need to g...
Posted: 2006-08-25
Category: Writing
SEO means search engine optimization – a method that will improve the visibility of a website in the search engine listings, but you probably already know that. Then I should probably let you know what SEO is not: a magic wand that will bring your website a top 20 position over night. SEO takes time, commitment, skills and effort. SEO’s purpose is to increase relevant traffic to your website and generate more revenue. For SEO to work you need to have a website designed acc...
Posted: 2006-08-25
Category: SEO
Emails are quite a powerful marketing tool, if not misused. Misusing electronic mail is an actual trend. It happens to us all on a daily basis. You’ve received them: the very inviting email that suggests to visit a certain website where a wonderful Russian lady awaits to become the perfect bride, or to read news from a Nigerian magnate that wants to give us a few million dollars, etc… These are really annoying Spam emails, but these are not the only emails that are Spam. E...
Posted: 2006-08-25
Category: Email Marketing
Search engines don’t care about web design. People do. While search engines will not index a website for its great layout, but for the content, people will forget the website that has nothing distinctive about it. No visual impact, no interest! Now, if you are a serious online entrepreneur and want to have a website that sends the right message to the visitors, you must know that there are some web design techniques simply inappropriate for a business website. Many web des...
Posted: 2006-08-23
Category: Web Design
The “blogging revolution”… how many times have you heard that? I’d call it the “blogging invasion”. It seems that any one, no matter how novice to the Internet, can master a blog: there’s no need to know HTML and it’s free. These are the first “pros”. But are they really “pros”? Let’s see: if any one can master a blog, it means any one can have a blog and write whatever he or she has in mind: a dream, a recipe, a funny story about a cat, a poem, a diary, a sleazy comment a...
Posted: 2006-08-23
Category: Blogging
A website is a very important and powerful sales tool. It’s this very tool that opens your business to the world. A website can substantially increase your corporate presence on the market while functioning as a very effective PR tool. To achieve public awareness it is not enough to just set up a website. You need to define the website goals that will transform your web presence from a simple announcement that you are in business into the very sales tool we were talking about...
Posted: 2006-08-22
Category: Web Design
An online presence is very important for any type of business: it's probably the most cost-effective type of advertising available today. Numerous small firms use the web to sell their products and services while many companies don't really see the web as a marketplace (yet they do have a website that plays the role of an "online business card"). No matter what you want to do, inform your clients or sell products online, you need to know a few "website basics" in order to be ...
Posted: 2006-08-21
Category: Web Design
If you have your own business you know what that can do for you. It means having prosperity and financial freedom. And if you extend your business to the Internet, this will only add to your exposure and expandability. Instead of reaching people locally, this affords the opportunity for the business to reach people on a global scale. And if you are trying to reach more people with your product than you have done before you may want to consider having other people help sell...
Posted: 2006-08-20
Category: Marketing
MARKETING YOUR WEBSITE: You’ve taken the time to ensure that your site is search engine friendly, meta tags have been added and you’re ready to take the next step in establishing a successful website. So where do you go from here? One of the best means of achieving your marketing goals is through the use of the website Self Promotion.com (http://www.selfpromotion.com/). This site provides assistance in learning the basics of website promotion. Multiple resources are ava...
Posted: 2006-08-13
Category: Internet Business
We’ve spent some quality time with the first two crucial elements to a successful business startup. Here’s a recap: Step 1: DECIDE WHAT YOUR BUSINESS IS GOING TO BE Step 2: CREATE A WEBSITE With the next step we are actually only degrees of separation from Step 2: CREATE A WEBSITE. However, we will be designating a new step entitled “MARKET YOUR WEBSITE”. This new designation has the subtle distinction of moving your site from form and function to frequently visit...
Posted: 2006-08-06
Category: Internet Business
Just as a good business plan relies on a certain number of consistent factors to be successful, so too, does a well thought out and executed website. Your site can provide any personality you wish (i.e. fun, adventurous, touching, professional, etc.), but it’s important to tune your website to the frequency of both visitor and search engine. For instance, if the purpose of your website is golfing, but the majority of your written material is about something other than golf...
Posted: 2006-07-30
Category: Internet Business
Here is a recap of the content of our first two guidelines for getting a successful business started: Step 1: DECIDE WHAT YOUR BUSINESS IS GOING TO BE Step 2: CREATE A WEBSITE This article will extend the ideas for CREATING A WEBSITE. In the last article we talked about the design of the site which provides a critical first impression with your visitors. Remember, with website design it is better to have no online presence than a lousy one. As important as the des...
Posted: 2006-07-30
Category: Internet Business
In Site of Excellence In Part 1 of “Building Your Way To Online Success,” we took the first, very basic, step toward turning your online business dream into a reality, by deciding what exactly your business is going to be. We looked at the importance of having either a knowledge of the field that your product or service is in, or at least a passion for your particular business idea. So with that first, fundamental, decision out of the way, it is now time to move on to t...
Posted: 2006-06-11
Category: Internet Business
