Sandra P. Martini's articles
What To Do When Clients Don't Pay -- 6 Strategies to Get Your Money
You love the people, you’re really enjoying the work, things are going great. Everything proceeds along smoothly for several months until that fateful month where you submit a large invoice and payment isn’t immediate. “No problem” you think. “Things are a little tight. It will be paid a little late.” What are your options when a client doesn’t – or can’t – pay you?Posted: 2006-11-25
Category: Business
Email Marketing: A Simple, Free and Overlooked Way to Market Your Business
There’s a limited amount of real estate in every email that you send. How you use it determines, in part, how effective your emails are and how well you are marketing yourself. Given how often emails are forwarded around, a well-crafted email signature can get you calls/emails from prospects you never knew even existed, new ezine subscribers and, in the best cases, a new client – this is a great return on free marketing.Posted: 2006-11-21
Category: Internet Business
How To Reach Your Clients Without Publishing An Ezine
Are you thinking that you need to send some type of ezine or newsletter to your customers and clients, but afraid that you don’t have the time or the content to publish on an ongoing basis? If that’s the case, you may want to consider one of these alternatives. They will help you stay in touch with your clients, capture email addresses on your website and establish your credibility without requiring you to come up with new content each week.Posted: 2006-10-31
Category: Business
How to Easily Make Your Customers Always Think of You
Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them? Gifts and goodies are an inexpensive way to help with client and customer retention – remember it’s much less expensive to keep an existing customer than it is to get a new one. This is a great and simple way to stay at the forefront of your customers’ minds.Posted: 2006-10-24
Category: Business
5 Survival Tactics for When Everything Goes Wrong
You know the type of week. * You’ve worked hard and are gearing up to launch a new product when a vendor calls and says that he can’t get the new website up on deadline which is “okay” because the graphic artist’s computer crashed and your product picture isn’t ready anyway. They’ll get back to you. What do you do when it all goes wrong?Posted: 2006-10-20
Category: Business
Are YOU Ready for Lightning to Strike?
As you pull into the driveway, you notice that the kitchen light is off. “Hmm, thought I left that on,” you think. Once you get in, you realize that all the clocks are flashing “12:00” and that you had lost power. It’s no big deal until you go to turn on your computer and smell something burning. It’s your worst nightmare – your computer and everything on it is FRIED!Posted: 2006-09-25
Category: Business
7 Tips To Working Successfully In Your Home Office
Remember the commercial of the woman in a business suit top, pajama bottoms and bunny slippers while on a conference call? Way back when, I used to think that symbolized home office life. Ahhh, the joy of it. Once I started running my business from home, however, reality set in very quickly!Posted: 2006-09-18
Category: Business
