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There is a huge diff between a test demo, and a test drive. With a demonstration, the demonstrator, or sales person, pulls the strings and controls what you see. You are only going to experience what someone wants you to. One step further, some demos are completely spliced videos.
Posted: 2010-09-16
Category: Public Relations
How does a printshop owner control workflow? By streamlining what they can. By reducing the slow downs and snags. By letting go of the not so profitable aspects of the business, in order to supercharge the profit centers. Putting the design stages squarely in a customers hands is good for workflow.
Posted: 2010-09-06
Category: Ecommerce
None other than a printer would comprehend the importance of preflight printing when designing software for the printing industry. Any printer will chime in that preflight tasks are very often thankless, sometimes eating up nearly all profitability through time consuming formatting and correction. Yet, preflight is essential in order to get an acceptable finished product. No one wants to cut this corner and hand a sub par print piece to a customer.
Posted: 2010-08-25
Category: Ezine Publishing
Imagine automating print order fulfillment to the point of enjoying the sound of your presses humming nonstop, without drumming up business first. The first layer of automation is an optimized web store that draws in a wide customer base. The foundation begins with customers in a local radius. And then, the web brings in new customers with a wider net. Ideally, the website will do the heavy lifting of enticing new customers.
Posted: 2010-08-23
Category: Ezine Publishing
Is there really a Web2Print Solution for the printing industry? Or will printers and ecommerce remain estranged? A lot of print professionals assume the closer they come to the web2print world, the risk increases of closing their doors. Traditionally, the print industry has been relationship driven. It has been dependent upon foot traffic. And online ordering stood in between the printer and his profits, severing revenue flow to the local presses.
Posted: 2010-08-16
Category: Ecommerce
Can printing catalogs stimulate web based purchases? Listen up, printers. The printed catalog world is close to dying with the uptick of online catalogs and stores. But wait. If this is true, why are our mailboxes spilling over with the latest catalogs? The answer is this: the printing business is not only not dead, it is growing. It is amazing how quickly retailers who transferred their business to the web found out how much the printed catalog supported the online sales.
Posted: 2010-07-19
Category: Web Hosting
Print store owners roll up their sleeves and prepare to compete in ecommerce Printshop owners have waited long enough for a competitive web2print solution, one that really helps a small business owner to start ecommerce. Even owners of larger printing chains have not had the deep resources needed to develop the web2print software that creates online profits. Meanwhile, a lot of printers have been forced to watch online companies unravel their customer base.
Posted: 2010-07-19
Category: Web Hosting
A self promotion solution for the printing industry When it comes to self-promotion, printers are often guilty of not believing their own press. Printers understand that methodical advertising will seriously boost business for their customers.
Posted: 2010-07-09
Category: Marketing
