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Paul Marshall's articles
Online marketing consulting wisdom now recognizes that sites built with content management or "blog" software like WordPress are indistinguishable from any other website. Additionally, the software can provide unique and powerful SEO tools.
Posted: 2010-04-19
Category: SEO
PageRank (PR) is a numerical value Google assigns to a site as a measure of "authority." A marketing coach will emphasize that building PR is one of the most affordable SEO methods. Understanding PR and using it to craft a link-building campaign is a first step toward higher search engine results.
Posted: 2010-02-07
Category: Page Ranking
You probably don't need to read the latest professional advice...Without links, your site won't develop authority. Without authority, it won't move up on the search engines. But even the most savvy online marketing consultant would have to admit that doing that is just not as easy as it sounds.
Posted: 2010-01-30
Category: SEO
Many people have used the Internet to become multi-millionaires. Others have used the Internet to discover financial disaster. There is no one-size-fits-all solution to online success. Anyone who wants to start an online business can succeed, if only they know what to do and what to avoid.
Posted: 2010-01-29
Category: Site Promotion
If you're new to Internet marketing, you probably have a couple of questions. One, how do you get high rankings in Google for your chosen keyword search phrases? Two, how do you do this with as little cost and time as possible?
Posted: 2010-01-01
Category: SEO
For many online marketers using SEO, first page results in Google are the only goal. Are other factors important, maybe even more important? Can you succeed online without first page Google results?
Posted: 2009-11-14
Category: SEO
When embarking on SEO Internet marketing and PPC advertising, often the missing component is Landing Page Optimization (LPO). I've seen sales literally DOUBLE when using LPO, by removing anxiety and friction, so sales and opt-in sign ups increase.
Posted: 2009-08-23
Category: Internet Marketing
Starting an online business, we all need to spend our money carefully, often doing the work ourselves. But getting the help and advice of an Internet Marketing expert could actually save us money, by avoiding costly mistakes and becoming profitable much faster.
Posted: 2009-08-16
Category: Site Promotion
Guard your wallet when Internet marketing scammers tell you how easy online wealth is. All you need is to download their secrets for $100s to $1,000s. Internet marketing isn't really that hard when performed effectively, but it also isn't as easy as the scammers try to convince you.
Posted: 2009-05-01
Category: Internet Marketing
Many SEO Firms look at SEO and search engine advertising in a vacuum. They don't consider the big picture. The idea behind all search engine marketing is increased revenue. That requires conversions, not just more traffic. And certain website design problems can kill your conversions!
Posted: 2009-02-22
Category: Site Promotion
Many SEO experts write about the subject. But what is needed for Google optimization, whether for online sales or sales lead generation? What different steps does Google require for top rankings? And is it harder or easier to optimization for Google than other search engines?
Posted: 2009-02-15
Category: SEO
The challenge of any small business marketing using SEO is to increase the search engine ranking for their chosen keywords. However, there are 3 challenges that must be successfully dealt with to deliver the marketer's goals.
Posted: 2009-01-23
Category: Internet Marketing
