Does advertising really work? Perhaps people will look back on the six or seven years either side of 2000 as a period of aberration when advertising people became temporarily obsessed with technology.
Marketing Communication in a changing world The Advertising, Marketing and Broadcast community currently reside in a tramline society, a society that has got used to its ruts and its blinkers, it prefers its own ways, however dreary, to untrodden paths and new ways of looking at things!
Once upon a time... Nowadays no aspect of advertising is a badly served as advertising itself. Where to day are the advertising voices that rings out as intelligent,passionate,current and critical of advertising?
