Paul Ashby's Profile
Biography
Summary:
Highly experienced and adept @ creating marketing/advertising "Events" in new and existing media, both nationally & internationally. Highly experienced in creating and writing interactive products forB2B as well as event development and launch. Experienced in creating sales and communication strategies for vendors including a detailed understanding of software and services in multiple industries such as Banking, FMCG, Insurance and Automotive industries among others.
Core Competencies: Team Development. Communications. Marketing & Sales. Research & Accountability. Proposal Development. Writing. Direct Marketing and Market Analysis.
Book: "Television Killed Advertising"
Contact: paul.ashby@yahoo.com
Paul Ashby's articles
Apparently, positive attitudes towards advertising reached their peak during the mid-1950s, when ‘pro’ attitudes reached eight on a nine point scale. However, ratings fell to three by the 1970s and have bobbed around that score ever since.
Posted: 2011-10-17
Category: Marketing
All advertising is a form of learning and education and game playing should become the new promotion. Consumers have a huge desire for brand knowledge and learning, and far prefer facts and storytelling, this mean more to them than a celebrity spokesperson or a catchy tag line.
Posted: 2011-07-07
Category: Marketing
Anyone with Internet access can search, send or create content. Online press releases – press releases designed for distribution on the Web, are a good example.
Posted: 2011-05-27
Category: Business
RBS, which was taken to the brink of collapse by former boss Sir Fred Goodwin, was saved by a Treasury bailout in 2008 that left it 70 per cent state-owned. Taxpayers are also guaranteeing more than £325 billion in toxic assets and last year the bank promised to cut its corporate hospitality in a bid to ‘get its house in order’.
Posted: 2010-07-02
Category: Marketing
The tradition of advertising originated many years ago in a far less complicated time than to-day with far less clutter but once that benign period passed they went on doing it. It had no purpose but they persuaded themselves that it looked good. Human beings are good at justifying their mistakes to themselves keeping them going when they really shouldn't !
Posted: 2010-06-25
Category: Marketing
changed the spending habits of a generation and the current recession has left consumers reaching beyond the attractions of luxury searching for value-driven purchases. All this has been great for mass and value driven purchases, however many premium brands are feeling great pain! Companies must create opportunities to connect with customers on a personal level. This will afford you insights into their perspectives, motivations and needs.
Posted: 2010-06-15
Category: Marketing
One of the problems is The inability to measure advertising performance comprehensively online, advertising can be divided into three audience segments—browsers, socializers, and searchers. Each user segment is distinguished by a different mindset and activity. Browsers may be reading news, checking sports scores, or researching a topic for a presentation. Socializers on Facebook, Twitter, YouTube, and other social venues are looking for exchange and engagement with friends and like-minded peers. Searchers,on the other hand, are distinguished by their actively researching a product or service for a particular problem or need and by having some level of intent to interact with the right solution provider.
Posted: 2010-05-17
Category: Marketing
But the real insidious problem is the fact that we squawk for change – but they just don’t mean it! The ugly truth is that change means loss of profits and cuts, cuts and more cuts. That’s why Advertising Agencies don’t want anything to do with change. Change is the buzz-word; change the chorus; change the cry. This said an advertising agency friend of mine is the advertising era cry for the moment. But no it isn’t. It’s anything-but-change advertising. It’s head-in-the-sand advertising. It’s the block-your-ears-and-screw-up-your-eyes advertising era!
Posted: 2010-05-04
Category: Marketing
The incredible plethora of choices consumers now possess has a downside, and it's called exhaustion. An overwhelming number of possibilities complicates every buying decision. Add to that all the other more baroque aspects of modern life, such as two-income households, frequent divorce and remarriage and blending of families, increasing traffic, shortening news cycles, and 100 channels of cable television, and you wind up with a consumer group that feels very over loaded and harassed.
Posted: 2010-03-26
Category: Marketing
Such is the horrendous scale of the devastation wreaked by the greed and recklessness of the marketing departments of the financial sector (and others) that the very people at whom these expensive and unproven marketing programmes are aimed are the very people who will suffer the most in the coming years. Which only goes to prove just how uncaring these marketing people really are!
Posted: 2010-02-24
Category: Marketing
So why do we have to change Marketing? Even now many deny the magnitude of the problems facing our economy, of which marketing supposedly plays a large role in the development. People are expecting a resumption of growth however the crisis has exposed not only flaws in the prevailing economic model but also flaws in our society. Too many people have taken advantage of others.
Posted: 2010-02-12
Category: Marketing
Then just consider the example of high powered sponsorship. For the past nine years, Tiger Woods has endorsed GM products around the world and been heavily associated with the Buick brand in the U.S., Canadian and Chinese markets. The golfer, according to Business Week magazine in October, was ranked the most powerful person in the sports industry. Buick has been involved with golf since 1950, when it became one of the PGA Tour's initial sponsors, and it is still the tour's official car through 2010. GM's overall vehicle sales were off 20.4 percent through October, while Buick brand sales were down 23.6 percent.
Posted: 2010-01-05
Category: Marketing
Our only hope lies in a fundamental re-examination of the Marketing values we have lived by in the past 30 years. Our future depends not on whether we get through this, but how deeply and truthfully we examine its causes. So just when are we going to prick our bubble of denial? Because the Advertising and Marketing world is living in a world of denial. They use rhetoric that blurs their perceptions and have become addicted to the world view it represents
Posted: 2009-12-29
Category: Marketing
The dirty little secret of modern advertising is that the models created by media and advertising agencies said almost nothing about accountability. The defunct advertising and marketing bodies today are the people who took control of the subject in the 1960s, with theories about the effectiveness of advertising, mainly on television. These theories, never really tested with reality, had a major flaw, if reality contradicts these theories it was reality that marketing & advertising professionals wanted to change
Posted: 2009-11-15
Category: Marketing
Advertising men don't just become prisoners of their Clients. They also become prisoners of their errors. Advertising and Marketing people never questioned the fact that advertising and marketing never worked they just chased the illusion that creativity was the answer to all their problems and just followed one expensive creative person with another as logic took over from common sense.
Posted: 2009-07-09
Category: Marketing
