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Michael Brito's articles
If you are selling products or services directly from your website, it is imperative to formulate a strategy around persuading visitors to become customers. Ignoring this simple concept will result in poor conversion rates, lost revenue opportunities and a complete failure in online marketing effectiveness. What is a conversion rate? A conversion rate is the percentage of consumers that perform a specific task while visiting a website. A task can include making a purcha...
Posted: 2007-01-11
Category: Marketing
Below are a few tips to help you plan accordingly for your destination wedding. I. Wedding Size Destination Weddings are the new & exciting trend for couples seeking a non-traditional way to exchange vows. Do you want the ceremony to be just for you and your fiancée? Do you want to only invite close family and friends and keep it small? Or do you want to make it a grand celebration inviting everyone? These are some initial things to think about when planning a desti...
Posted: 2007-01-10
Category: Marriage
One of the most spectacular island groups in the entire Caribbean region are the Cayman Islands, a cluster of three sun swept islands situated northwest of Jamaica and due south of Cuba. Under the long term, but hands off political control of the British, the Cayman Islands successfully mixes Caribbean flair with English distinction to create a community that far outstrips its neighbors in wealth, pleasure, and prestige. Small wonder why this enchanted British territory is on...
Posted: 2006-11-29
Category: Marriage
Upon your engagement just six months earlier, you knew that you had to reach an important goal before your wedding day: lose 25 pounds. Years of yo-yo dieting have clearly failed and you not only want to take off the weight, you want to keep it off. Fortunately, a change in your exercise regimen has helped as has a change in your diet. The biggest help, however, has come in the form of a nice kick to your metabolism -- something that has ultimately spelled the difference betw...
Posted: 2006-11-01
Category: Weddings
The emergence of new technologies has benefited businesses tremendously. The internet has brought together customers from around the world; laptop computers have made it easier for employees to work remotely; and company phone systems have become completely automated. In each case companies have realized sharp gains in worker productivity while trimming overhead expenses significantly. One area that has recently experienced a revolutionary change is Private Branch Exchange [P...
Posted: 2006-10-10
Category: Computer
Okay, so we have all learned about the 4P’s of marketing in undergrad: Product, Place, Price and Promotion. If not, you can open up one of your old marketing text books, blow off the dust and read about it there. The 6 C’s, however, is a not a concept that replaces the 4’Ps; rather, it just expands on the promotion element and provides a more granular approach to consumer marketing. CUSTOMER In this day and age, a company’s marketing strategy needs to be customer focuse...
Posted: 2006-10-04
Category: Marketing
The progression of marketing -- moving beyond traditional to include interactive, consumer driven, social marketing has spread like Ebola. It’s often referred to as Integrated Marketing Communications (IMC). IMC is ushering in a new era in which marketers blend communication messages across all available media channels into a continuous brand experience. As part of a successful integrated marketing strategy, IMC integrates public relations, advertising, online, social media, ...
Posted: 2006-09-18
Category: Marketing
Even in the bridal industry, there will always be shady people who might be looking to take advantage of a young couple getting married. It could be a wedding photographer who nickels and dimes for every little thing, or even a high priced wedding consultant who has dollar signs in her eyes. To avoid any misunderstandings, headaches and really bad experiences, follow these tips below and you're wedding planning will be worry-free, for the most part. Establish a contract; t...
Posted: 2006-09-09
Category: Weddings
Persuasive Online Copy Writing Many websites today write their web site copy as if they are trying to address a stadium full of customers. The problem with this approach is that the message becomes diluted and confusing. Instead, pick one customer, perhaps someone you know and write the copy as if you are targeting just him or her. American Novelist, John Steinbeck, who won the Nobel Prize for Literature in 1962 states “your audience is one single reader; and I have found ...
Posted: 2006-08-31
Category: Marketing
I’m sure you remember sitting in your marketing class in college when your instructor blurted something about the Four P’s of Marketing. If you weren’t paying attention or perhaps missed class that day, here is a quick review. It’s really a simple concept that is still employed by many of the fortune 500 companies today. A Quick Review of the Four P’s Marketing strategies generally fall into four categories known as the four P’s: they are product, price, place (or distr...
Posted: 2006-08-28
Category: Marketing
Congratulations Gents! Pretty soon, you’ll be caught up in planning for your wedding, for the honeymoon, and for a life together. Chances are if you are like the typical guy your fiancé will take care of the bulk of the arrangements, but that won’t leave you without at least some additional stress. Stressors that can bring you much worry, aggravation, and even weight gain if you are not careful. Speaking of weight, are you satisfied with how you look right now? Or, could you ...
Posted: 2006-08-20
Category: Health & Fitness
You have seen the pictures and you have heard the behind the scenes comments made by others about the plump bride. “Such a lovely face, too bad she is so overweight.” Or a remark such as, “How sad it is that at age 28 she is already this fat.” Not the nicest comments, but not entirely inaccurate either! How about you? Are you looking forward to your wedding day or will hurtful statements about your excess weight ruin your wedding or even impact your marriage? You can’t worry ...
Posted: 2006-08-20
Category: Marriage
It is customary when attending a contemporary wedding for the bride and groom to offer wedding favors to their guests. Usually, these token gifts are a stem flute, a picture frame, a scented votive, or some other favor which has been inscribed with the couple’s name and their wedding date. As thoughtful as these gifts are, just how often do you think they will be used? Instead, a year or two after the wedding ceremony they will likely be boxed up and sent to the thrift store ...
Posted: 2006-08-18
Category: Weddings
If you were recently engaged and are beginning to make plans for your Arizona wedding, you have selected one of the most beautiful places in the world to hold your event. From the Valley of the Sun to the Tucson area, there are so many attractive venues available to you where you can wed and hold your reception. Before you start visiting churches and wedding halls, there are some things you must keep in mind when planning your Arizona wedding. Likely, you are pressed for time...
Posted: 2006-08-16
Category: Marriage
For the past several years a rapidly growing group of consumers have been getting rid of their traditional phone service in favor of internet telephony systems commonly called VoIP or Voice Over Internet Protocol. These new phone systems, based upon sending telephone communications via the internet, have proven to be much cheaper than the land line systems offered by BellSouth, Verizon, and the rest of the traditional phone companies. Yes, for just a fraction of the cost, VOI...
Posted: 2006-08-09
Category: VOIP
