Lorraine Ball's Profile

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Lorraine Ball's articles

  • Contact Management
    Your Competitive Edge You return home after a networking event and empty your pockets, putting the business cards you collected onto the desk.
    Posted: 2008-11-14
    Category: Article Marketing
  • Small Business Profit Begins with Intelligent Pricing Strategy
    What is the right price for your product or service? Most small business owners struggle with this question, because they confuse the cost of producing the product with the value it brings to the customer.
    Posted: 2008-10-31
    Category: Marketing
  • If At First You Dont Succeed Try Try Again
    When I was growing up my parents often encouraged me to try something more then once. One of the best lessons occurred when I tried to ride a bicycle.
    Posted: 2008-10-31
    Category: Marketing
  • Creativity is a Round Process
    In a world of fast change and fierce competition, the ability to find new and innovative solutions is necessary for your survival. Thinking power and creativity are your primary competitive advantages. Unlocking new ideas and multiple possibilities begin with a "Round Process". Research - Originate - Unite-Nurture -DoIt!
    Posted: 2008-10-22
    Category: Article Marketing
  • Winning Strategies from the World of Tennis
    What wins at Wimbledon wins at your local chamber. Watch a tennis match; world class or amateur, the basics are the same. In each case the goal is to make contact with the ball and knock it back over the net!
    Posted: 2008-10-20
    Category: Article Marketing
  • Are You Linked In
    As a confirmed networking junkie, I am always looking for my next fix. My new fix is LinkedIn. An on-line social network, Linkedin is often described as FaceBook for professionals.
    Posted: 2008-09-24
    Category: Marketing
  • Business Tools – Your Brochure
    At some point, every small business creates a brochure, but it is often an exercise in futility. Whether you are creating the brochure yourself, or hiring someone to do it for you, be sure to ask the following questions before you get started!
    Posted: 2008-09-04
    Category: Marketing
  • Company Newsletters
    Are you thinking about starting a customer newsletter? If done well, newsletters are a great way to touch your customers and potential customers. Over time, your newsletter builds credibility. It helps create a sense of familiarity with your organization.
    Posted: 2008-08-13
    Category: Arts & Entertainment
  • Networking Basics2
    I really like networking, as a matter of fact I am a self-confessed Networking Junkie. I have learned however, not everyone enjoys it as much as I do. So if you are one of those people who would rather walk on burning coals then attend a networking event, here are a few tips to make it easier.
    Posted: 2008-08-03
    Category: Marketing
  • Double Your Sales
    Two years ago, my firm Roundpeg suffered from split business disorder and as the owner, so did I. Offering marketing services for small business owners, we also offered team building and training services to Fortune 500 firms.
    Posted: 2008-08-02
    Category: Marketing
  • CONTENT MANAGEMENT YOUR COMPETITIVE EDGE
    You return home after a networking event and empty your pockets, putting the business cards you collected onto the desk. What comes next? If you are one of those people who organize them in neat piles, tied with a rubber band and a promise to get to them someday, just toss them in the trash! Why - because people have a short memory.
    Posted: 2008-08-02
    Category: Marketing
  • How to Save Green When Buying Blue
    When it comes to buying print savvy marketers know lots of ways to save money. Lorraine shares some of her favorite tips.
    Posted: 2008-08-01
    Category: Marketing
  • SuperSize Your Sales!
    Loyalty is not static. Your competitors are always out there, trying to make even your best customers try something new. The research shows that it is best to strike when the iron is hot! When the customer is in a buying mode, help them buy. You may not get another chance later.
    Posted: 2008-07-14
    Category: Article Marketing
  • Lessons from the Kitchen
    Years ago my mother told me the secret to making a great stew. I am not much of a cook, but her advice makes a lot of sense when you are trying to build a great company, product or brand: 1. Use a variety of ingredients for distinctive taste. 2. Be patient - Cook over a low heat, slowly to allow the flavors to build. 3. Follow a recipe, but don't be afraid to adjust the seasonings to personal taste.
    Posted: 2008-07-14
    Category: Marketing
  • Cherries and Other Marketing Tips
    A word of mouth marketing plan begins with the right words. In this article we explore how to avoid confusion when explaining your products or services
    Posted: 2008-07-12
    Category: Marketing
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