Keep a Professional Look People dress for success. They put a lot of stock into their physical appearance because this is the first thing a person sees. For those looking at you for the first time this becomes even more of a pressing concern. You have to be certain that you’re able to show people that you know what you’re doing, and that you look the part.
Posted: 2008-11-14
Category: Advertising
Find Something No One Else is Using The solution to the issue of doing something new is to quite literally come up with something that has never been done before. Yes, that is an option, but this is a risky path that feels a little more like gambling to me than anything else. Maybe I’m just particularly squeamish, but I hate to gamble if it can be helped, especially with something like marketing.
Posted: 2008-11-13
Category: Advertising
Keep Your Message Strong and Focused The thing that leads to these kinds of messages is when a company has too much they want to say and not enough time to say it in. The best way to be sure that you stay focused with your message is by figuring out a single message for each advertisement you do and never straying too far from whatever it is.
Posted: 2008-11-09
Category: Advertising
Break Through Your Marketing Limitations There are so many self-imposed limitations that I see companies place on themselves. This almost always comes from a fear of trying something they aren’t as well versed in, or clinging as much as possible to the existing styles of advertising that they already know and have been using for a long time.
