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Joseph Pratt's articles
Too many of these smaller businesses don’t realize the missed opportunities of an improperly aligned website. A representative website isn’t a box to be crossed off a to-do list for a business, but instead an integral component of today’s successful business.
Posted: 2006-09-08
Category: Advertising
I didn’t pay much attention at first, but since part of my job at ICMediaDirect.com entails staying on the lookout for new avenues of interactive advertising and SpiralFrog intends to deliver advertising through where none exists now, I took special notice.
Posted: 2006-09-08
Category: Advertising
A confluence of factors, mostly due to Internet based technology, has created tempting opportunities for online advertisers. This bodes well for all involved in the interactive niche, from advertising agencies like ICMediaDirect.com to search marketers of all sizes and even freelance professionals.
Posted: 2006-08-22
Category: Advertising
Christopher Mohn, heir to the Bertelsmann media empire and chief executive of Lycos Europe, says his company will be the Airbus of the Internet. That specific allusion means that Lycos Europe will compete with the big American Internet companies the way Airbus competes with Boeing and not that…well, I hope that’s what he meant. Unclear comparisons are unbecoming of search executives – we need the straight story, not wishful thinking.
Posted: 2006-08-07
Category: Business
Real innovation occurs when companies apply existing technologies and methods for the first time in a novel way; as opposed to perfecting existing business models for maximum profit.
Posted: 2006-08-02
Category: Business
The officers and founders of UK-based Bet On Sports is being charged by the United States government of racketeering, conspiracy, and fraud. This could be a bell weather case for things to come as Washington attempts to assert some control over the online gambling habits of American citizens.
Posted: 2006-07-21
Category: Business
Soccer fans the world over are in tune with daily drama offered by the World Cup in Germany. The Internet is also soaking this excitement and fostering online World Cup communities that would not exist without some of the latest in blogging applications.
Posted: 2006-06-29
Category: Blogging
I happily represented ICMediaDirect.com in joining an enthusiastic crowd gathered to take in the Eyes on the Internet 2006 tour, a non-profit tour sponsored by the Online Publishers Association, that stopped in New York City’s Marriot Marquis on June 7th, 2006.
Posted: 2006-06-22
Category: Internet Business
This business, hardly fully grown, yet quite developed, is still dominated by Yahoo and, in particular, Google. AdCenter is not an entry into the ground floor of a new field of business, but a giant undertaking in a field that, frankly, Microsoft will likely not be able to shove people around in. I suppose Microsoft could get in the microchip processing business, too, I mean they’ve got the money – the point is businesses don’t just enter new enterprises because they can. Inexperience taking
Posted: 2006-06-14
Category: Business
Web 2.0 is the latest generation Internet. It’s the perfect market for users and advertisers alike: now it's Adsense, not DoubleClick; live blogs, as opposed to static webpages.
Posted: 2006-06-08
Category: Web Design
The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or “blogs”, are a great, cost-effective way to engage customers, fellow professionals, or merely the curious.
Posted: 2006-06-06
Category: Blogging
I’m looking at John Battelle’s words that I jotted onto my notepad: “ephemeral to the eternal”. He was describing the permanent trace we leave behind as Internet users – how our immediate needs or curious whims are logged forever through the process of search. These electronic etchings serve as treasure maps to those nimble and opportunistic enough to read them.
Posted: 2006-06-01
Category: Internet Business
The issue of Internet privacy rights in America has been a hot topic of late. The latest flashpoint was a showdown in San Jose, CA pitting the Department of Justice against the giant search engine Google. Essentially, the Department of Justice wants to rewrite and make constitutionally viable the federal Child Online Protection Act of 1998, which was overturned on constitutional grounds in 2004.
Posted: 2006-06-01
Category: Internet Business
Is fear of the mysterious "Sandbox" a way to prod SEOs into optimizing websites the way Google sees fit? A closer look at some this curious phenomenon.
Posted: 2006-05-26
Category: SEO
Starbucks plans to open 8,000 franchises in China. In a nation of tea drinkers, is this an informed business plan, or a high-risk venture?
Posted: 2006-05-26
Category: Business
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