Jonathan Bernstein's articles
Controlling the Context Of An Issue
Crisis managers need to rapidly and effectively take action to control the context in which stakeholders perceive matters. It is possible to take back control of an issue's context, but it is always harder to do once the tone and tenor has been set by someone who does not have your best interests in mind! Posted: 2009-04-02
Category: Public Relations
10 Tips for Protecting Reputation During Product Recalls
Operational and communications response to the need for a recall can dramatically affect an organization's reputation, for better or worse. Here are some experience-based tips for effective product recalls.Posted: 2009-03-24
Category: Public Relations
Seeds of Crises
One of the most common sources of almost completely preventable crises is the failure to "deliver as promised." That has been the seed of many crises to which I've had to respond, crises exacerbated by the breakdown between Marketing/PR and Operations functions in many organizations - an invisible line that should not, in my opinion, exist.
Posted: 2009-03-16
Category: Public Relations
The I-Reporter
Article exploring the new breed of reporter created by the extreme popularity of the Internet, the "I-Reporter."Posted: 2009-02-15
Category: Public Relations
