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Jonathan Bernstein's articles
A severely neglected aspect of crisis communications is crisis prevention. Prior to suffering their first major crisis, few organizations invest the time necessary to take a hard look at their own vulnerabilities except in the context of legally required risk management. A vulnerability audit is a thorough self-inspection designed to identify potential crises before they occur and pave the way for creation of a crisis communications plan which will allow an organization to avoid, or at least mi
Posted: 2010-07-07
Category: Business
The trial put on by the media is perhaps even more harsh than a court of law. Knowing what to do, and what NOT to do, is crucial to success in a crisis.
Posted: 2010-05-19
Category: Public Relations
One or two days of media training is a great start, but in order to hone your skills to a professional level it takes practice. While I can't promise it will make every interview flawless, Practice Makes...Better.
Posted: 2010-03-01
Category: Public Relations
Sometimes it's not a David vs. Goliath story, but a Delilah vs. Goliath! That's the true story described in this litigation crisis management case study of plucky British woman Kay Morris-Robertson, who is taking on $62 billion corporate giant Westfield Holdings of Australia, with the battle being fought in California.
Posted: 2010-02-16
Category: Business
Mobile device security is often overlooked, and can easily lead to crisis. Is your organization opening itself up to crisis by not protecting information on cell phones and PDA's?
Posted: 2010-01-09
Category: Public Relations
A disgruntled franchisee lashing out at their parent company is certainly cause for concern, as they are in a unique position to do massive amounts of damage due to either actual information or the perception that they hold privileged information about the operations of the entire organization.
Posted: 2009-12-23
Category: Public Relations
The power of rumors to cause crises should never be underestimated. This case history, taken from my own experiences as a professional crisis manager, provides an example of an organization that got it all wrong.
Posted: 2009-11-28
Category: Public Relations
There has been a great deal of media coverage recently about public apologies and mea culpas offered for the harm caused by organizations or individuals. There are many benefits to humbly admitting wrong and moving on.
Posted: 2009-11-28
Category: Public Relations
These days, online activity makes up an enormous amount of business, but many organizations are still unsure of how exactly to handle the Web. In this article I provide a set of guidelines I believe encourage success when communicating and doing business online.
Posted: 2009-11-14
Category: Public Relations
Every organization is vulnerable to crises. The days of playing ostrich are gone. You can play, but your stakeholders will not be understanding or forgiving because they've watched what happened with Bridgestone-Firestone, Bill Clinton, Arther Andersen, Enron, Worldcom, 9-11, The Asian Tsunami Disaster and Hurricane Katrina.
Posted: 2009-10-25
Category: Public Relations
The sudden departure of a company's top managers, whether under positive or negative circumstances, can create a lot of concern amongst the audiences used to dealing with and relying on those individuals. How can you best help your clients or organization to smooth things over after this tumultuous event?
Posted: 2009-10-23
Category: Management
Do you know exactly what all your important audiences -- internal and external -- think about you TODAY? Not just what they tell you to your face, but what they might say in confidence to others? If not, you are conducting public relations, community relations, advertising, employee relations, even business-to-business communications, on a "best guess" basis.
Posted: 2009-10-19
Category: Public Relations
The power of the Internet has grown immensely in recent years, so much so that it is now a main consideration in any crisis management plan. In this article, I describe 5 of the top Internet-related actions I have found to be most effective in order to help organizations effectively manage or prevent crises.
Posted: 2009-09-18
Category: Business
Too many organizations have failed to learn from the experience of Arthur Andersen, a company that, in its corporate arrogance, refused to acknowledge even the possibility that any of its employees had erred. Best Buy (NYSE:BBY) stores, at least as represented by its Store #125 in Pasadena, California, appears to be one such organization. This is a story of how one Best Buy store manager was willing to stand by his employees even when faced with overwhelming evidence of their errors and one deli
Posted: 2009-06-15
Category: Management
Communication is vital when managing a crisis. Here is a step-by-step case study of a breaking crisis and the way a company's business and reputation were saved.
Posted: 2009-04-13
Category: Public Relations
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