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Jason Tarasi's articles
You’ve probably worked with various writing professionals before, such as copywriters or an ad agency. Ghostwriters are different from other forms of professional writers for hire, mostly in one important way: The understanding with ghostwriters is generally that the written material will be published under your name – as if you wrote it. This is the explanation of the term “ghost” since in most situations the ghostwriter will be “invisible” to the normal reader of the mat...
Posted: 2007-07-16
Category: Marketing
Infopreneur is the hot new buzzword online. It's an exciting synergy of an entrepreneur and information creator. The term 'infopreneur' refers to the actions of creating valuable, sought after information which is then monetized in entrepreneurial ways. Think of an expert writing an e-book in their field. A specialist delivering a lecture using software such as NetMeeting. A film maker developing a documentary showcasing her skill, then putting it on Youtube. A teacher del...
Posted: 2007-07-09
Category: Marketing
When the Web first started, banners were all the rage. Today, they’re pretty much passé. They’re no longer a novelty and unless they’re super-clever, users pretty much ignore them. Conversion rates have dropped through the floor and many advertisers have found other ways to push their products. And yet, every website still contains a whopping great banner ad splashed along the top or running up the side. In part, that’s because they’ve become more sophisticated with better...
Posted: 2007-07-02
Category: Marketing
When writing copy for your Website always keep in mind the famous saying, "it's not what you say, it's how you say it". This very concept is how you turn casual visitors into customers. Your Website content should convince visitors that your service or product is either unique or superior to that of your competitors in terms of quality or is competitively priced. Show how your product or service will solve their problems, answer a dream, enrich their lives, and/or impro...
Posted: 2007-06-15
Category: Marketing
To succeed at your online business (whether you are selling your own product/service or are selling for other merchants as an affiliate), you need a Web site created just for that - a simple, focused site. One that is easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and customer-converter. Having the right tool and the right product alone doesn’t insure the success of your website. There are many factors to be considered while designing a...
Posted: 2007-06-03
Category: Marketing
Online advertising on the Internet leaves a lot to be desired. There are pop-ups and pop-unders. All of these are developed with the intent to make people notice them. However, many of these ads only end up irritating potential customers. Marketers with small budgets can't afford to waste money when they advertise. In order to optimize your advertising dollars, you need to concentrate on how you can improve your ads and copy. Here are some tips that might help: Step ...
Posted: 2007-05-28
Category: Marketing
One of the most powerful ways to generate instant traffic is through targeted newsletter advertising. However, there are risks involved with this strategy, and you could easily lose your shirt without following some basic ground rules first. By advertising in other newsletters, you can reach an audience which is highly targeted and cost effective. You are essentially trading your money for access to a wealth of potential prospects. You must be careful to match the newsl...
Posted: 2007-05-03
Category: Ezine Marketing
As with any marketing venture, you need to be careful in the selection of an affiliate program. The benefit of an affiliate program is that it gives you another way to make money from your users. Instead of selling them a product yourself, you send them to a partner and take a cut. The key to success is to choose the right program, from the very beginning. Today, a lot of commercial sites run affiliate programs. That's because they know that they only have to pay a com...
Posted: 2007-04-27
Category: Marketing
One of the most overlooked aspects of Internet marketing is the host. Your host is like your foundation, and if you have a weak foundation, your Website will crumble around you! If you choose the wrong host, someday you may find that all of your hard work and Website traffic is lost forever. A host is a server which provides a home for your website on the World Wide Web. Just as your computer contains all your files, so a host contains all the files needed to run your w...
Posted: 2007-04-21
Category: Marketing
Smart marketers know that their enemies can actually become their best friends. Why? Because they have already done all of the hard work for you! How is that for a good friend? One of the most effective ways to do keyword research is to find the words your competitors are using to rank highly in the search engines, and then borrow them for your own site. Simply log on to a search engine such as Google and carry out a search for sites like yours. Open the top site, and o...
Posted: 2007-04-10
Category: Marketing
If you are serious about earning a living online, it is almost a carnal sin if you don’t start a newsletter. Unfortunately, many people have no clue how to run a profitable AND informative newsletter. The main reason people are online is because they want and need information and that is exactly what newsletters provide. Newsletters are mostly delivered via email, some however are delivered as HTML pages. Newsletters which are delivered as HTML pages still utilize email, a...
Posted: 2007-03-29
Category: Marketing
If you are reselling products for which you have resale rights through your internet-based business, the key to making money is to effectively market your website so that you have massive amounts of website visitors that can be converted to buyers of the products. Getting the resale rights to products and getting the products displayed for sale on an ecommerce website is the easy part. Once the site is up and running, you must actively market the website for it to be producti...
Posted: 2006-10-19
Category: Marketing
Undoubtedly, how to make money is one of my favorite topics, and likely yours too. We’ve all heard dozens of ideas for how to make money on the internet. One of the most revolutionary of these ideas is using resell rights. The three main types of resell rights are standard resell rights, master resell rights and private label rights. Each type has its own set of rights and limitations with private label rights being the least restrictive. The ways that you can use your resell...
Posted: 2006-10-10
Category: Marketing
Planner before him… he sits puzzled… wiping sweat from his brow. Fighting off an overwhelming feeling of combined fear, wonder, dread and ambition he slowly flips through the pages as he watches the clock counting the hours left in the day. Twenty-four of them – twenty-four hours a day is all he has. How should he spend them? Should he finish the website launch that is so close to being completed, or should he work on the e-book that is sure to replenish the dwindling bal...
Posted: 2005-12-13
Category: Business
Let’s take a quick stroll through the world of marketing to see what it was, what it became and what it now is… Era 1 – newspaper, magazines, radio broadcasts, direct mail, telemarketing, cold calling, television, infomercials… Era 2 – websites, banner ads, reciprocal links, ezine publishing, search engine optimization, pay-per-click, opt-in email, blogs... Enter Era 3 – marketing via podcasts? Similar to the concept of opt-in email, podcasting takes full adva...
Posted: 2005-11-30
Category: Marketing
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