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Jane Lerman's articles
Many people know they need to promote their business and that they need to hire external help to do it for them. If you are an expert on the product or service you are selling, you may not always be the expert on getting it into the hands of your target demographic. This is where Public Relations and Marketing Experts come in. Way too often, business owners come to 3rd party promotional consultants and do not even know what it is they are going to do, so before hiring a publicist or marketing
Posted: 2010-06-24
Category: Marketing
